Golf News – January 18, 2024

Honma Golf Redefines Luxury with BERES 09 Collection

CARLSBAD, CA – Honma Golf, the leader in beautifully crafted performance golf equipment, announces the latest addition to its luxury BERES line of game-enhancing woods, irons, and hybrids. Japan’s original golf manufacturer’s new BERES 09 carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and beautiful artistry. From idea to concept, from deep earth materials to a high-polish finish, BERES 09 is the gold standard for elevating play and bringing Stunning Performance™ to discerning players worldwide.

BERES 09, which will be available to consumers this March (for men) and April (for women) 2024, evokes an unmatched sophistication, elegance, and luxury experience, with every detail carefully considered to provide players with a sense of control, precision, and confidence on the course. For discerning players who demand the very best from their equipment, BERES 09 raises the bar with exhilarating performance.

BERES 09s gold and silver design represents Honma’s harmonious balance between tradition and innovation—a club that not only looks and feels exceptional but performs at the highest level as well. The line also adheres to traditional BERES 2- to 5-Star grading, with more advanced shaft technology as the grades progress. PRICING Drivers start at $900, Fairways/Hybrids at $400, and Irons start at $3,150 for a set of 5-11, AW, PW.

Honma’s BERES clubhead technology is meticulously matched with expertly hand-rolled ARMAQ shafts for soaring distance, unparalleled sensation, and confidence-inspiring ball flight—time after time. Click on the video below:

BERES 09 Driver

Honma’s Distance Technology features a new CG design and clubhead construction, which retains the signature BERES feel plus optimization for maximum yardage. High-strength lightweight carbon material on the toe side of the sole empowers the typical golfer with a draw bias, providing a significant advantage. The surplus weight resulting from the incorporation of carbon is expertly positioned on the heel side for superior performance.

The newly developed face incorporates an intricate uneven-thickness design, precisely engineered to optimize repulsion power. This quad bridge structure provides exceptional support, elevating the power output and significantly enhancing repulsion capabilities.

A strategically positioned stainless weight (10g) at the rear of the clubhead vs. the sole effectively converts impact energy into a repulsive force, enhancing initial velocity for an amplified impact. Additionally, the back weight promotes a draw bias.

BERES 09 Fairway Wood and Hybrid

Honma’s engineers constructed a tungsten nickel weight positioned near the back heel, enhancing impact efficiency and achieving a CG angle of +5.0 degrees. A new unique face and crown design featuring uneven thicknesses improves repulsion performance by thinning the face and crown. Furthermore, the repulsion area has been expanded. These new BERES 09 features create an extraordinary synergy, delivering unparalleled ball speed and launching the ball high with a controlled draw.

The CG has been designed specifically for both fairway woods for optimal performance. The internal weight of the 3W has a CG design that emphasizes long distance, and the 5W has a CG design that emphasizes directionality for desired performance. In the hybrid, each loft is precision-engineered to deliver ideal spin and green-stopping performance.

BERES 09 Irons

The face design of the BERES 09 irons features a combination of uneven semicircles and a L cup face that delivers remarkable distance performance and forgiveness while effectively dampening impact shock for a soft feel and satisfying sound. The revolutionary groove pattern structure delivers exceptional repulsion performance, resisting hitting point variation in both vertical and horizontal directions.

An innovative wide L-Cup face expands the face’s surface and enhances the repulsion area, ultimately boosting flight distance performance and minimizing dispersion even on off-center hits. An integrated vibration-absorbing resin midlayer is crafted with an inner cavity filled with vibration-absorbing resin, to quell vibrations upon impact for a pleasant hitting sensation and sound.


ARMRQ FX star grade lineup improves shaft performance by creating differences in materials and design depending on grade. The Honma shafts flex then recover more quickly back to its original shape, producing unprecedented stability and swing speed.

  • 2 Star ARMRQ FX shafts – The kick point is placed slightly closer to the bat, making it easier to time the swing, suppressing unnecessary spin, and utilizing the flex of the shaft to increase flight distance with a high trajectory.
  • 3 Star ARMRQ FX shafts – The high-elasticity TORAYCA® M40X, which pursues the ultimate in both fiber strength and elastic modulus, provides superior playing performance that efficiently accelerates head speed without waste, while at the same time suppressing torque and improving stability.
  • 4 Star ARMRQ FX shafts – The kick point is designed closer to the tip to further improve H/S. At the same time, torque is further suppressed, increasing initial speed and stability.
  • 5 Star ARMRQ FX shafts – From the 4S grade, the bias layer has been further strengthened to generate strong torsional return power. This is an ultra-premium shaft that achieves the ultimate flight and stability.

TORAYCA®pre-preg – Featuring T1100G carbon-fiber with NANOALLOY® technology—unlike conventional pre-preg material is comprised of both higher modulus and very high tensile-strength fibers. The resin system of TORAYCA®T1100G pre-preg is also based on NANOALLOY® Technology for added strength and vibration damping.

Visit Honma Golf HERE

Toulon Golf Announces Latest Small Batch Release — Santa Monica

VISTA, CA  –  Toulon Golf, the maker of the most exquisite milled putters in the world, today officially announces our latest Small Batch putter — the Santa Monica.

About Small Batch Santa Monica
A little more than 30 years ago, a young amateur from Southern California made his PGA Tour debut at the Los Angeles Open played at the famed Riviera Country Club. What he would do in the next three decades changed the world of golf — and society at large — forever. He won nearly all his events with a putter that inspired us to create our latest Small Batch offering: Santa Monica.

The name ‘Santa Monica’ was selected because its design is in close proximity to our popular San Diego, and Santa Monica is in close proximity to some of the finest golf courses in the world. There have been many renditions of this putter over the years. For Santa Monica, we were inspired by a putter famously used in the early 2000s, with a few modern twists to make it more playable by today’s standards.

About The Putter
This timeless classic is known for its sleek shoulder and bumper design, and much more squared profile from address. We spent hours softening each radius while keeping the crisp and more tailored look of this design intact. More time was spent on the top line thickness and radius, giving this Santa Monica a more vintage look. The back bumpers are slimmed and the overall design focus is on the crisp tri-sole. This sole design helps create an extremely square set up, and a putter that naturally increases the player’s confidence with its simple features. It has our modified L-Shaped H1 neck design with a full shaft offset.

As always, hours were spent slow machining the head so that in its final finished state it would celebrate the incredible process used to create its shape. Once completed, the head is then hand-polished to produce a depth and luster that is unrivaled. The Santa Monica face is milled with our Super Fine Double Fly cut, yielding a crisp and more responsive feel.

Turning our attention to the milling of the sole, we’ve added our new micro milling — a fine detail that subtly shows off the tri-sole design. Santa Monica is designed for the modern game, weighing in at a contemporary 343 grams. The sole is minimally engraved with simply the model name, Santa Monica, filled with Candy Red paint. We’ve paired it with a special Candy Red Toulon classic pistol grip design and our chrome stepless steel shaft.
Inspired by the player that popularized this design, the top line is adorned with a simple sight dot and the head is finished in our all-new Tour Satin Frost. This is the retro inspired Santa Monica — artistic, nostalgic, and simply stunning.

About 904L Stainless Steel
Unique in its makeup, 904L Stainless Steel contains a much higher content of nickel and copper than more common stainless steel variants. This makes the material much more resistant to corrosion than other stainless steel types, thus improving the overall durability and finish quality. The elevated copper and nickel content also help to create the incredible feel of our Small Batch designs. This steel is used by one of the most renowned Swiss watch makers on their most expensive stainless steel watches. It is very expensive to begin with, and more difficult and time consuming to mill — requiring very slow feed times and specially designed tools.

Material – 904L Stainless Steel / Face Mill – Super Fine Double Fly Cut / Finish – Tour Satin Frost / Grip – Toulon Special Candy Red Classic Shaft – Chrome Steel / Headcover – Small Batch Leather / Head Weight – 343 g / Toe Hang – 45° / Loft – 3° / Lie – 70°

Pricing and Availability
The Small Batch Santa Monica is available for purchase on a first come, first served basis on January 18, 2024 via the company’s website — A limited number of these exceedingly rare examples are being offered worldwide at $1,800.

Visit Toulon Golf HERE

Greenside Shot-Making, Meets Short-Game Versatility with All-New CBX 4 ZipCore

HUNTINGTON BEACH, CA – The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to. Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”
Jeff Brunski, Vice President of R&D at Cleveland Golf

After researching the frequency with which mid-to-high handicappers strike Wedge shots on the toe side of center (more than half the time), Cleveland Golf created CBX 4 ZipCore Wedges to have a slightly toe-biased sweet spot. This was made possible thanks to Cleveland Golf’s proprietary ZipCore technology. This unique, low-density material helps reposition mass for more heel/toe and high/low MOI. CBX 4 ZipCore Wedges feature a 7% increase in heel/toe MOI and 5.8% increase in high/low MOI compared to the previous generation, resulting in the highest total MOI in a CBX Wedge ever.

To maximize spin in any conditions, CBX 4 ZipCore Wedges feature HydraZip technology. This one-of-a-kind face blast and laser line patterns boosts friction off the face for improved spin consistency from any lie and anywhere around the green. CBX 4 ZipCore is also outfitted with UltiZip grooves. These sharp, deep, and tightly spaced grooves maximize bite at contact, promoting purer spin, more control, and increased consistency.

When it comes to getting in and out of the turf, Cleveland Golf took the guesswork out of selecting sole shapes by creating three Dynamic Sole Grind selections, each optimized by loft. All three sole grinds (V-Shaped, S-Shaped, C-Shaped) feature a new leading edge design that promotes smoother turf interaction and helps prevent chunking.

CBX 4 ZipCore Wedges blend almost seamlessly with modern cavity back or hollow irons, giving avid golfers a high-powered option for more short-game versatility, more forgiveness, and cleaner turf interaction. These Wedges feature many of the same technologies as Cleveland Golf’s flagship RTX Wedges, but in a highly refined, sharp-looking design.

Get premium forgiveness and elite versatility with the all-new CBX 4 ZipCore Wedges from Cleveland Golf.

Visit Cleveland Golf HERE

Michael Feland
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