Golf News – January 16, 2020

Introducing Tour X™: Experience Max Performance

FAIRHAVEN, MA – Experience max performance with the latest high-performance shoe from FootJoy, called Tour X™.  With the idea to deliver the ultimate “X” factor, this golf shoe is turbo-charged with advanced technologies and materials to achieve the most feature-rich performance package chosen by elite players like Kevin Kisner and Rafa Cabrera Bello.

Using innovation-powered features and materials, Tour X works to redirect and funnel power by ensuring balance and a stable foundation throughout the golf swing. Tour X was developed from the synthesis of three tour-proven models to provide players maximum performance: Max Stability, Max Control and Max Comfort.

Max Stability
FJ PowerPlate outsole is the most stable outsole in FJ’s range, providing maximum ground coverage and stability which allows players to transfer power efficiently throughout the golf swing. This PowerPlate midsole/outsole system features a full TPU layer with 9 LaunchPods that provide unrivaled stability and increased surface area coverage.

Max Control
FJ PowerStrap™ system delivers medial and lateral support to provide exceptional midfoot control.  The molded TPU strap works with reinforced PowerEyelets, allowing you to pull tight and lock down to maintain a stable, balanced foundation.

Max Comfort
Tour X offers comfort technologies that wrap your foot in cushioning and control.  Inside the shoe is an OrthoLite® Impressions FitBed®, comprised of two densities of foam – an Open Cell PU Foam that maintains its mechanical properties and cushion throughout its life cycle, and an Impressions Foam that takes an impression of your foot, creating a custom fit.

For added comfort and breathability, Tour X features a 3D Molded Collar and Tour-Spec Stretch Tongue, ensuring maximum in-shoe comfort and support round after round.

Tour X is fully-waterproof, using a Chromoskin™ leather by Pittards® of England, providing a super soft, supple feel.

Features & Benefits

  • ChromoSkin™ leather by Pittards®
  • Custom comfort generated by Ortholite® Impressions FitBed®
  • 3D FoamCollar 2.0
  • Lightweight TPU PowerStrap™ regulates footwork through the swing
  • Two-year Waterproof Warranty

Because stability, control and comfort matter.  Only Everything Matters.

Visit FootJoy Golf here:

L.A.B. Golf Launches B.2, A Blade Putter With “All The Feels”

RENO, NEVADA – L.A.B. Golf has launched B.2, a putter developed to offer blade lovers the feeling of surfing on rainbows, frolicking with puppies in a golden meadow, and the general sense of immortality over 4-footers.

B.2 is the skinny cousin to BLaD.1, the first blade-style putter to feature Lie Angle Balance, L.A.B. Golf’s patented technology that simplifies putting by eliminating torque from the putter head design.

Compared to BLaD.1, B.2 has a thinner topline, softer edges, and a more flowing general appearance than the more angular BLaD.1. The design of B.2 also features a new internal structure that alters the acoustics of impact to generate a buttery, melty feel at impact. The two vertically stacked weight ports on each side of the putter face are used by L.A.B. Golf Craftsman to precisely Lie Angle Balance each putter by hand to meet a golfer’s build specifications.

The B.2 will be available for fitting at the 2020 PGA Merchandise Show in Orlando at the L.A.B. Golf Booth (#1201) located in front of the putting green.

Metals & Customization
B.2 is available in both Premium Stainless Steel and Ultra-Soft Brass models. Each version is 100 percent CNC milled in the USA. B.2 also offers a choice of five (5) different alignment aids and three (3) face finishes.

Shafts & Grips
Shaft options for the B.2 include the KBS Tour (Black and Silver), BGT Stability, BGT Stability Tour, and the LAGP OZIK TP (Black and White). Arm-Lock and Broomstick models are also available.

Grip options for the B.2 include the Press II 1.5 Degree and Press OG 1.5 Degree, each of which was developed to work optimally with both the BLaD.1 and B.2.

Remote Fitting, In-Store Availability, Pricing
Golfers can determine their L.A.B. Golf putter specifications for free online through a Remote Fitting, a process that connects golfers with a L.A.B. Golf fitter to confirm the ideal putter length and lie angle.

L.A.B. Golf putters are also available at Authorized Retailers located across the world including select Cool Clubs and PGA Tour SuperStore locations.

Visit L.A.B. Golf here:

Titleist Introduces Improved Velocity Golf Balls with New Matte Color Options

FAIRHAVEN, MA– Every component of the new Titleist Velocity golf ball has been engineered for maximum velocity, including new aerodynamic and core technologies that deliver the longest, best performing Velocity yet. Golfers can also experience the speed of Velocity in style, with three new matte color options (Pink, Green and Orange) added for 2020.

Now available in golf shops worldwide, 2020 Velocity has been improved through comprehensive golfer feedback and new innovations developed inside the Titleist Golf Ball R&D labs:

  • The invention of a spherically-tiled 350 octahedral dimple design produces a more consistent, high-flying trajectory for longer distance.
  • Velocity’s engine – a larger, higher speed LSX core – generates fast initial velocity with extremely low spin on all full swing shots to help golfers get every last yard.
  • The increased core size also adds spin for greater stoppability on approach shots.

The new Velocity is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball.

New Matte Color Options
The improved performance of 2020 Velocity is enhanced by three new color options featuring a high optic, vibrant matte finish. Golfers can now choose from Matte Pink (play numbers #1-4), Matte Green (#00-11-22-33) and Matte Orange (#00-11-22-33), in addition to standard white (#1-4).

Each matte finish has been developed and validated by Titleist R&D to maintain exceptional light stability and durability throughout the course of play.

Veocity Performance & Technology

  • The new Titleist Velocity delivers longer distance, extremely low long game spin, high flight and greater iron stoppability through the following key technologies:
  • New Larger, Higher Speed LSX Core delivers fast speed with extremely low spin on full swing shots for deep downrange distance. The increased core size also adds spin for greater iron stoppability.
  • Fast NaZ+ Cover formulation is designed for speed and playable greenside feel. New Spherically-Tiled 350 Octahedral Dimple Pattern provides a high ball flight with greater aerodynamic consistency for enhanced long game distance.

Visit Titleist Golf here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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