Golf News – January 14th, 2020

TaylorMade Golf Company Announces SIM Max and SIM Max OS Irons

CARLSBAD, CA – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS deliver explosive distance, enhanced sound and forged-like feel to the distance iron category.

Speed Bridge Combines With Thru-Slot Speed Pocket – Distance, Performance And Forged-Like Feel
After playing a pivotal role in the industry leading performance found in M5 & M6 irons, Speed Bridge technology again takes center stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.

Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feels associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.

Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below center.

Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*

Echo® Damping System – Heightened Feel, Efficient Distance
If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.

The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.

Progressive Inverted Cone Technology – Each Individual Iron Optimized For Accuracy
TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the center of the face on mid irons to deliver performance exactly where golfers need it the most.

TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.

Sim Max – Our Best Feeling Distance Iron, Powered By Speed Bridge
Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.

Sim Max Os – Max Distance With Enhanced Feel
SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.

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Wilson Introduces New Duo Soft+ Golf Balls

CHICAGO, IL – Wilson Sporting Goods announced today all-new DUO Soft+ golf balls for the 2020 golf season. Designed as the world’s softest and longest two-piece golf ball, the DUO Soft+ features the all-new Velociticor ™ technology for even greater distance.

DUO Soft+
The DUO Soft+ is a premium two-piece golf ball*, featuring an all-new core technology, Velociticor ™. This technology uses advanced materials to extract and amplify every ounce of power from a player’s swing, which gives golfers greater distance with every shot.

“DUO Soft+ was engineered to give players the ideal blend of longer distances and exceptional feel,” said Frank Simonutti, Global Director of Golf Ball Innovaton. “In our testing of DUO Soft+, the Wilson LABS team found that when using a driver, the initial velocity of the ball increased by two miles per hour**. “With our Velociticor™ technology, we are able to make our DUO lineup even longer while maintaining the soft feel the brand is known for.

The new DUO Soft+ comes with 35 compression, giving golfers a ball that not only flies farther but one that provides the desired feel and touch around the course. Golfers can purchase the DUO Soft+ (in standard gloss white)for $19.99 starting January 27, 2020.

*World’s Softest Claim: The Wilson Staff DUO Soft+ golf ball exhibited the lowest golf ball compression value in Wilson tests of all soft golf balls on the market performed on (04/19/19) at the Wilson Innovation Center.

**Distance Claim: Based upon internal flight testing performed at Humboldt, TN test facility on 05/20/19 (90 mph club head speed)

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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