Golf News – January 13, 2021

Popstroke Selects Bridgestone Golf as Official Golf Ball Partner in Exciting New Technology-Infused Putting Entertainment Venues

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the new e6 golf ball will be the official choice of PopStroke. A partnership between TGR, Tiger Woods Ventures and PopStroke Entertainment Group, PopStroke is a family-oriented, hi-tech putting entertainment business. With two current locations in Port St. Lucie and Fort Myers, Florida, and many more to come, PopStroke provides a combination of golf, technology and casual dining. Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.

As the #1 Ball-Fitter in Golf, Bridgestone takes pride in matching players to the right ball. Accordingly, all PopStroke customers will play and then take home Bridgestone’s new e6, which features a lower compression core and exceptionally soft feel. Tiger himself fits into Bridgestone’s TOUR B XS model, which will be available for purchase at all PopStroke locations, including three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.

PopStroke offers more than an entertainment venue that combines golf with premium food and drink; this premium experience is also an opportunity to introduce new players to the game in an environment that is welcoming and fun for everyone. Dan Murphy, President and CEO of Bridgestone Golf, comments, “This is an exciting initiative to be a part of for Bridgestone. Tiger has had a positive effect on the game of golf in so many ways and his ability to attract new players to the sport is incomparable. We’re very pleased that our new e6 golf ball will be enjoyed by every PopStroke customer.”

PopStroke Founder Greg Bartoli is also excited about the partnership, commenting, “PopStroke offers an unparalleled putting and entertainment experience. We are excited to partner with Bridgestone as we continue to enhance the guest experience at PopStroke by offering all of our players the opportunity to play on a Tiger designed putting course with the same brand of golf ball Tiger plays on Tour.”

In regard to PopStroke’s potential to welcome new players into the game, Tiger adds, “Some of my happiest memories are spending time with my pops on the golf course having putting contests, and now I do the same with my kids. I look forward to others enjoying time with their families at PopStroke. This is a new way for individuals to experience the game of golf. It’s about bringing people together.”

Visit Bridgestone Golf HERE

adidas Celebrates 30 Years of Equipment With Special Throwback Collection

CARLSBAD, CA – In 1991, we introduced the iconic Badge of Sport logo to the world with the launch of our Equipment range.  EQT for short, the goal of adidas Equipment was simple: to make the best product for sports. In celebration of the 30-year anniversary of Equipment, we’re bringing it to the fairways with a special collection of  EQT footwear and apparel.

Focusing on the heritage of providing the best possible equipment for athletes the world over, the  EQT collection combines sport-specific and progressive styling with the original Equipment branding throughout. This collection further highlights our commitment to pushing boundaries as the most progressive brand in golf.

Continuing the  EQT mission to incorporate “everything that is essential, nothing that is not,” the collection merges together high-performance fabrics with sustainable PRIMEGREEN materials to align with our goal to END PLASTIC WASTE.

The  EQT apparel collection features sleek and innovative pieces for both men and women, giving a modern look with a combination of fabrics built for the sport. The Two-Tone Mesh Polo provides an updated take on a print polo to offer increased mobility with a special design, whilst the  EQT Crew features a unique mock collar construction with branding that ensures you’ll make a statement on the links. The collection incorporates a sleeveless Equipment Polo designed specifically for women, featuring four-way stretch and a zipped front for maximum style and comfort. The men’s Equipment Pique Zipper Polo, ¼ Zip Sweatshirt and women’s Equipment Short Sleeve Polo complete the collection following the  EQT design principal – the way a product looks, is determined by what it does.

The  EQT and  EQT SPKL footwear draws inspiration from the original Equipment footwear in both styling and functionality, combining BOOST technology for amazing comfort with a sustainable PRIMEGREEN upper that shows our mission to END PLASTIC WASTE. Regardless of preference, both the spiked or spikeless option give golfers locked-in stability and traction to help bomb drives off the tee.

The  EQT Collection will be available on, through the adidas app, and at select retailers from January 11th.

Visit adidas apparel HERE

Michael Feland
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