Callaway Announces Mack Daddy 4 Wedges
The New Standard for Wedge Performance
CARLSBAD, CA – Mack Daddy 4 sets the standard for wedge performance by combining innovative performance technologies with premium components. It’s the finest collaboration yet between industry legend Roger Cleveland and Callaway R&D, and was influenced heavily by Tour pro input.
New Groove-in-Groove Technology for More Spin – Callaway’s proprietary Groove-In-Groove Technology combines a unique suite of features to provide more shot-stopping spin. The main grooves are saw-cut and horizontal milled to precise tolerances. The lower lofted wedges (52° and below) feature a 20D groove for consistent spin on fuller shots, while the higher lofted wedges (54° and above) feature an aggressive 5D groove for maximum control out of the rough and around the green. The 16- groove configuration includes our extra “Nip-It” groove near the leading edge for added control, especially on short shots.
The Micro-Positive surface roughness, milled into the flat parts of the face, features three raised micro-ridges, extending the length of the hitting area, with micro-grooves between the ridges that help grab the ball’s cover to increase spin significantly on a variety of shots. This combination of grooves plus micro-grooves provides 84 different contact points to grab the cover. All Mack Daddy 4 grooves are 100% inspected with a digital stylus and special software to ensure the tightest tolerance within the USGA rules.
Tour-Inspired Shaping – The Mack Daddy 4 is the most rigorously tested and Tour-validated wedge we’ve ever offered. Roger Cleveland’s tireless work on Tour refining shapes, soles, grinds and camber led to a more compact shape, straighter leading edge, tighter leading-edge radius and slightly more offset, compared to MD3 wedges. The tight radius makes it easy to make clean contact on tight lies for maximum spin and control.
Four Grind Options – C, S, W and New X MD4 wedges are available in four grind options, each with generous camber from heel to toe for smooth turf interaction and solid feel. C Grind: Increased relief, especially at the heel, making it easier to play shots with the face open. Ideal for medium-to-shallow attack angles and/or firm course conditions. 8° bounce. S Grind: Medium-width sole with slight chamfer at the back and moderate heel relief to keep the leading edge low through impact, promoting solid contact on open-faced shots. 10° bounce. W Grind: Sole is wider at the center and toe and narrower at the heel, with moderate heel relief and generous front-to-back camber. That prevents digging without increasing bounce, and keeps the leading edge close to the turf at impact. Great for open-faced shots. More versatile than our previous W Grind. 12° bounce. New X Grind: The newest grind features a narrow, high-bounce crescent sole, with the low point near the front. Excellent for moderate-to-steep attack angles and medium-to-soft course conditions. 12° bounce.
Uniquely Satisfying Feel – Wedge feel is the product of several variables: CG location, sole, head material, finish, shaft and grip. We’ve carefully considered all of those elements, including the soft 8620 carbon steel head and Platinum Chrome or Matte Black finish. Our system of four weight ports and milled aluminum medallions allows us to position the head’s CG progressively upward as loft increases for solid feel on every shot. The Dynamic Gold Tour-Issue 115 shaft and premium Lamkin UTx grip further enhance feel. These elements, combined with precise turf interaction from our bounce/grind options, give the MD4 the most satisfying feel we’ve ever accomplished in a wedge.
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Seven Dreamers Brings World’s Most Advanced and Exclusive Golf Shafts to North America
TOKYO, JAPAN – Seven Dreamers Laboratories, Inc. – innovator of premium carbon fiber golf shafts, robotics and specialized medical solutions – is bringing the world’s most advanced and exclusive golf shafts to North America, where they are being offered through select retailers, club fitters and high-profile green grass shops.
The company’s acclaimed models are made in Tokyo by craftsmen who custom build each shaft. Setting Seven Dreamers apart from other brands is a unique manufacturing process that uses aerospace-quality carbon fiber, a proprietary 3D design system and an autoclave to cure shafts, as opposed to less efficient ovens used by competitors. This pioneering approach ensures the carbon fiber retains 100% of its quality and eliminates the common practices of adding unnecessary resin and paint or polishing and grinding. The resulting design provides incredibly smooth feel and near-perfect transfer of energy at impact for more distance with tighter shot dispersion.
The autoclaving process is traditionally used for manufacturing high-precision carbon products, including those utilized in the building of satellites and aircrafts. The history of the company is reflected in its production methods, as Seven Dreamers engineers are pioneers in the research and development of fiber reinforced composite materials. In 1998, the forbearers of what would eventually become Seven Dreamers’ subsidiary were involved in developing Japan’s “Hayabusa” spacecraft, the first and only unmanned craft to land on an asteroid and return to earth with a sample from the surface.
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Dustin Johnson Claims Victory with TaylorMade’s New M4 Driver in First Week on Tour
CARLSBAD, CA – Launching on Tour just this week at Kapalua, World #1 Dustin Johnson used his prodigious length off the tee combined with TaylorMade’s new Twist Face™ technology to find more than 73% of fairways, highlighted by a near hole-in-one on the 433-yard par-4 12th.
Johnson put TaylorMade’s new M4 driver into the bag at Kapalua after extensive testing with both that and the M3. He opted for the M4 at 9.5° in standard position. DJ preferred the M4 due to the flatter flight and felt it would be better suited for his trajectory in Kapalua’s winds. It is likely he will continue working with both models moving forward.
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KBS Golf Shafts Introduces First Tour Graphite Iron Shaft
CARLSBAD, CA – 10 Years ago, KBS Golf Shafts changed the way your Irons played and performed, now we are doing it AGAIN, with Graphite. Introducing the KBS TGI Tour Graphite Iron. The KBS Tour Graphite Iron is the first Graphite Shaft to play like KBS Steel with optimized weight and stiffness per player to gain maximum play-ability & performance. It is designed with the same E.I. curve as our KBS Tour Steel and is in every weight class to fit every player from Juniors to Women, to Tour Professionals. It’s time for Graphite to perform like Steel.
Kim Braly: “With the Revolutionary KBS Tour Graphite Iron, we have finally introduced a Tour Caliber Graphite Iron shaft that plays like a KBS Tour Steel Shaft in all aspects of Consistency, Distance, and Control.”
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