Golf News – February 8, 2024

Relentless in the Pursuit of Innovation: Bettinardi Golf Unveils 2024 Inovai Series Putter Line

TINLEY PARK, IL – Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, introduces the 2024 INOVAI Series. Relentless in the pursuit of innovation, the bold new lineup was expertly engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.

The new INOVAI lineup, which earned Gold on Golf Digest’s 2024 Hot List, features twenty-six right-handed variations and ten left-handed variations across the four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in a spud neck, slant neck, mini plumber’s neck, and center shaft. Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.

A masterpiece of functionality and form, the 2024 INOVAI Series delivers high MOI mallets with sleek head shapes and ideal visual cues. The finely-tuned perimeter weighting and Bettinardi’s proprietary Roll ControlTM face milling result in Bettinardi’s most forgiving putters to date.

“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship,” said Sam Bettinardi, President of Bettinardi Golf. “The new line does exactly that with weighting that promotes higher MOI, increased consistency through Center of Gravity shifts, and the same phenomenal feel preferred by Tour players.”

Key features of the bold new 2024 INOVAI Series include:

  • HIGH MOI – The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-center strikes.
  • ROLL CONTROL™ FACE MILLING – Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control™ face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.
  • 303 STAINLESS STEEL & 6061 ALUMINUM – The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminum back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.
  • GLARE-RESISTANT FINISH – Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.

The 2024 INOVAI Series will be available for pre-order on Thursday, February 8th online at for $400 each, and will be available for purchase at authorized Bettinardi dealers domestically starting on February 16th and worldwide in March.

Visit Bettinardi Golf HERE

Club Champion Continues Rapid Expansion with Four Markets in February

WILLOWBROOK, IL – Club Champion, the globe’s top custom golf club fitter and builder, is continuing its steady climb in 2024. With four new stores opening in February, the company is furthering its identity as the industry leader and making custom fitting services more accessible nationwide.

With studios opening in Albany, NY; Coral Springs, FL; Perrysburg, OH; and Chandler, AZ, Club Champion studios exist in 43 U.S. states and the brand is primed to hit over 140 domestic locations by the end of the year. That’s alongside international studios in Canada, the United Kingdom, and Australia.
Since 2010, Club Champion has used components from over 65 brands, including names like Callaway, TaylorMade, Titleist, and many more to custom fit and build golf clubs for golfers all over the country and globe. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Every domestic Club Champion studio features at least two indoor hitting bays with TrackMan launch monitors for analyzing performance, a SAM PuttLab system to find the perfect putter, and a build shop for repairing and assembling golf clubs by hand. The roughly 3,000 square foot spaces also include a demo matrix to display the head and shaft options that make up their 65,000 hittable combinations.
“We are starting off hot in 2024 and we’re still climbing,” said Nick Sherburne, founder of Club Champion. “I’m excited that our fitting method is continuing to grow amongst the golf community. This year is going to be a great one for us and for golfers everywhere.”

Ranked by Golf Digest as one of the 100 Best Club Fitters twelve years running, Club Champion has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination they’ll use on the course. They also hand-build all their custom orders to the tightest tolerances in the industry using a single builder system — every order stays with the same builder from start to finish. No assembly lines or inconsistencies can be found as a part of the Club Champion build standards.

“Last year, we introduced 20 new locations, and A.I. Fitter Co-Pilot, and more advancements. This year, we’re on track for 20 more studios and even more innovations,” said Sherburne. “It’s a great time to be a golfer!”

For a limited time, the new stores in Albany, Coral Springs, Perrysburg, and Chandler will celebrate their grand opening by offering full bag fittings for $100 or any other fitting type for $50 with an applicable club purchase.

Visit Club Champion HERE

Michael Feland
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