Golf News – February 26, 2020

Club Champion Recorded Over 100,000 Appointments in 2019

WILLOWBROOK, IL – Tour-level fittings are an experience like no other — just ask the tens of thousands of custom-fit Club Champion customers who dialed their game in with the fitter last year. Over 100,000 appointments were recorded from January 1, 2019 – December 31, 2019.

Recognized as the top fitter, builder and retailer of the best brands in golf, Club Champion stands out in a niche market. Their dynamic vision has catapulted them to be ranked as the #1 specialty fitter according to Golf Datatech, the golf industry’s market share monitor. They’ve also been ranked as a Top 100 Club Fitter by Golf Digest every year since the inception of the list, and they do more fitting volume than any other fitter in the country. The company’s thorough processes and attention to detail set them apart from the competition.

Each store conducts an average of 500-1500 fittings per year, with many stores surpassing that.  Their Tour-quality fitting experience is sought after by golfers of every skill level, and their fitting studios service nearly every major golf market in the country.

Unlike traditional retailers that carry inventory and face significant price pressure, Club Champion fits and builds unique, custom clubs for their customers. Because their product is custom, they don’t compete against web-based retailers on price. As a result, the company is one of the fastest growing retailers in golf with 2019 overall revenue growth up almost 50%. Expanding from just eight locations six years ago, the company currently has 70 retail studios with plans to open another 12 in 2020.

The typical studio footprint is approximately 3,000 square feet and includes a minimum of two fitting bays equipped with TrackMan launch monitors, a SAM PuttLab, a build shop and features an extensive equipment wall with more choices than any other retail chain.

Club Champion’s brand agnostic approach has helped them succeed in a market that’s heavily influenced by brand advertisements. Because they focus on the golfer and not the manufacturer, they’re able to give each customer a unique and informative experience that delivers real results on the course. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee. A similar study by GOLF Magazine found an average of 15 yards with Club Champion-fitted irons.

Visit Club Champion here:

AHEAD and Nicklaus Companies to Unveil 2020 Play Yellow Styles to Support Children’s Miracle Network Hospitals

NEW BEDFORD, MA – Building on the resounding success of the inaugural Play Yellow campaign, AHEAD, the golf industry’s leader in quality and creative headwear, and longtime partner Nicklaus Companies, will launch the 2020 Play Yellow headwear campaign coinciding with this year’s Honda Classic (February 24 to March 1).

The assortment will include a new, limited edition Play Yellow performance cap for which AHEAD collaborated with Jack Nicklaus to design.  The hats, featuring the iconic Golden Bear logo and signature, as well as the Play Yellow logo, will be available for purchase at several PGA Tour events, selected Nicklaus courses, and online.  A portion of every sale will be donated to support Jack and Barbara Nicklaus’s efforts helping pediatric care nationwide through the work of Children’s Miracle Network Hospitals.

The inspiration for Play Yellow stems from the yellow shirts Jack often wore in the final round of tournaments in honor of Craig Smith, the son of a close Ohio family friend who was battling a rare bone cancer. Craig passed away in 1971 at the age of 13. Fifteen years later, on the morning of the 1986 Masters, Jack, at age 46, once again wore a yellow shirt, playing one of golf history’s most iconic rounds and winning his record sixth Green Jacket.

Barbara and Jack have a long history and close ties to a number of CMN Hospitals, most notably Nationwide Children’s Hospital in their hometown of Columbus, Ohio, and Nicklaus Children’s Hospital in Miami. The Memorial Tournament presented by Nationwide has benefited Nationwide Children’s Hospital since its inception in 1976, and it was The Honda Classic’s move to Palm Beach County near their home base that inspired the Nicklauses’ to create the Nicklaus Children’s Health Care Foundation in 2004.

Visit AHEAD here:

Michael Feland
Latest posts by Michael Feland (see all)

Leave a Comment

Your email address will not be published. Required fields are marked *