Golf News – February 19, 2020

Honma Golf Selects Kevin Frisch PR to Manage Public Relations

GAYLORD, MI – Honma Golf, one of the most prestigious and iconic equipment brands in the golf industry, has selected Kevin Frisch PR (KFPR) to manage its golf public relations.

KFPR will develop and implement media and marketing strategies to promote Honma’s world-class golf equipment lines, artisan approach to club making, state-of-the-art club fitting experiences at Honma House in Carlsbad, luxury Honma Experience locations and Honma Mobile Experiences.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop in 1959 and now holistically designs all of its products in Sakata, Japan. Operating as the only company that handles every step— from design to final production, including proprietary high-end shafts— in-house, Honma creates the highest-quality products on the market today. Honma recently opened its first-ever North American headquarters in Carlsbad, CA, focused on bringing its distinctive design and unmatched craftsmanship to the world’s largest golf market.

“Built on a legacy of uncompromising excellence and inspiring club making, Honma maintains the highest standards in design, production and custom club fitting. Knowing the KFPR team’s long-standing experience in the golf industry and expertise in PR and storytelling made them an ideal fit to share the Honma message in the U.S. market,” said Vice President, Marketing Brad Holder. “Globally, Honma is a leading brand revered and trusted by better players and aspirational golfers alike. With our recent club releases, designed by some of the best and most-accomplished minds in the game, we expect a growing segment of the North American market to become Honma converts.”

The Honma Carlsbad headquarters is also home to luxe, tech-centric Honma House, the company’s flagship fitting and retail experience. Visitors there will also find the Honma TOUR Department and a museum showcasing more than 60 years of Honma’s Japanese roots and the commitment of its “Takumi” (artisans) to a rich heritage of meticulous craftsmanship.

Honma utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs, shafts, balls and accessories. Over the past several months, Honma has hit the market with one of the industry’s most diverse club lines, offering performance and style options for a wide array of golfers. This includes the Tour-validated T//World, the new game improvement XP- 1 line, the world-renowned luxury BERES series and the new Tour-inspired TR20 line.

Last year, Honma signed 2013 U.S. Open champion and Olympic gold medalist Justin Rose as a brand ambassador. Currently 12th in the Official World Golf Rankings, Rose plays Honma’s TR20 460 driver, TR20B irons and Honma TW Rose Proto Wedges.

Visit Honma Golf here:

New Flights Expand Access to Villa del Palmar Beach Resort & Spa and TPC Danzante Bay golf course

LORETO, BAJA CALIFORNIA NORTE, MEXICO — The Islands of Loreto continue to grow in popularity as a prime travel destination, and airlines are responding to the demand. Both Alaska Airlines and Volaris are adding new flights to Loreto International Airport (LTO), providing more options than ever to visit Loreto and Villa del Palmar Beach Resort & Spa, located on the eastern side of the Baja Peninsula along the beautiful Sea of Cortez.

Alaska Airlines, which already has non-stop flights to Loreto from Los Angeles International Airport (LAX) and connections throughout their network, has added a second Saturday flight through April. The two-hour flights leave LAX at 11:55 a.m. and at 2:35 p.m. PT. Those returning to Los Angeles from Loreto will have the option of departing at 2:05 or 5:40 p.m. MT.

Volaris is also expanding its options to and from Loreto, effective April 6.  Its brand-new Monday route is a one-hour, 40-minute flight from Tijuana International Airport (TIJ), which departs at 1:16 p.m and brings the total to three flights per week. The Monday return flight to Tijuana departs at 4:27 p.m. Volaris already offers Tuesday and Saturday flights.

Other airlines flying into Loreto include Calafia Airlines from both Tijuana and La Paz International Airport (LAP), and WestJet Airlines from Calgary International Airport (YYC).

From San Diego, visitors flying on Volaris and Calafia can use the Cross Border Xpress (CBX), a pedestrian skybridge that conveniently connects to the Tijuana airport.  Travelers literally walk across the bridge into Mexico where they go through Mexican customs and immigration. From that point, they are domestic Mexican passengers and do not have to go through the process again upon arrival in Loreto.

Villa del Palmar Beach Resort & Spa at the Islands of Loreto features 4,447 unspoiled acres along one of the most breathtaking spots in the hemisphere, including stunning views of the Sea of Cortez and Sierra de la Giganta Mountain Range. The resort offers world-class golf (TPC Danzante Bay), a state-of-the-art spa, three outstanding restaurants, five swimming pools, beautiful beaches, tennis courts, miles of hiking trails, glass-bottomed kayaks, sport fishing, and much more.

Visit Villa del Palmer here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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