Golf News – February 15, 2024

PXG Deploys Head-To-Head Black Ops Driver Challenge

SCOTTSDALE, AZ – Hot on the heels of its highly-anticipated Black Ops launch, PXG is once again ready to put its money where its mouth is with the official deployment of the Black Ops Driver ChallengeTM. The PXG Black Ops Driver Challenge invites all golf enthusiasts – both PXG Troops® and critics – to bring their current driver to a free fitting for a head-to-head, knockout event. If the PXG® 0311® Black OpsTM Driver is longer in total distance or has a tighter dispersion, PXG wins. If not, PXG will issue a $100 Rewards Card — no ifs, ands, or buts about it.

This new challenge follows an incredibly successful 0311® GEN6 Driver Challenge issued last year. The event saw PXG square off against 44 different brands in the hands of more than 2,200 participants. The result was that the 0311 GEN6 Driver came out victorious 93% of the time, beating each and every of the 44 brands it came up against.

“The results of the last driver challenge were very impressive but didn’t surprise us. We’ve always known PXG makes outstanding equipment,” Bob Parsons added.

ARE YOU GAME TO TAKE THE CHALLENGE? HERE’S THE PLAYBOOK:

  • Schedule a free PXG Black Ops Driver Challenge on www.PXG.com or call 844.PLAY.PXG.
  • Bring your current driver to the custom fitting appointment.
  • Once warmed up, the PXG Master Fitter will have you hit five (5) shots with your current driver.
    Performance data will be captured with a Trackman® launch monitor.
  • The three (3) best shots will be selected and recorded.
  • Then, the PXG Master Fitter will conduct a PXG 0311 Black Ops Driver fitting.
  • Once complete, the PXG Master Fitter will have you hit five (5) shots with the PXG 0311 Black Ops Driver.
  • The three (3) best shots will be selected and recorded.
  • Results will be reviewed, and the winning driver will be identified.
  • Fitter will use Average Total Distance (Carry and Roll) to determine the distance-winning driver​.
  • Fitter will use Side Total (+/-) to determine the dispersion-winning driver​.
  • PXG 0311 Black Ops Driver is the winner if either category is better than your current driver​.

ABOUT PXG 0311 BLACK OPS DRIVERS
PXG 0311 Black Ops Drivers introduce cutting-edge technologies and new materials that help players of all abilities hit it long and straight with more consistency than ever before. The new AMFTM (Advanced Material Face) Technology optimized with a variable thickness design delivers increased ball speed for more distance. The non-uniform bulge and roll face design refined and manufactured consistently through robotic polishing to strategically adjust the horizontal and vertical curvatures across the face. This supports enhanced forgiveness and improves overall performance by optimizing the club’s reaction to off-center hits.

A new high-strength composite body construction manufactured from high-grade carbon fiber using a sophisticated compression molding process helps improve weight distribution within the clubhead to increase the moment of inertia (MOI) and push the center-of-gravity (CG) lower and further back.

The 0311 Black Ops Drivers are available in two head designs. The Black Ops Driver is geared toward a wide range of players. It presents a high launch, low-spin option that delivers unmatched ball speed, distance, and exceptional forgiveness for optimum performance. The Black Ops Tour-1 Driver is a tour-inspired head design featuring a taller face with a more curved crown to create an aggressive look at address. Engineered to unlock maximum distance with a penetrating ball flight, this driver is geared toward more advanced players seeking outstanding ball speed, distance, and extremely low spin performance.

DON’T BELIEVE THE HYPE? SEE WHAT PXG’S CUSTOMERS HAVE TO SAY:

“It’s called Black Ops cause it kills other drivers on the golf course!” – Customer, Robert R.

“I absolutely love that thing! It’s a beast and if you are properly fit by @pxg then it will beat anything out there!” – Customer, Kelly W.

“Got fitted for this driver yesterday and have to say it’s the best driver I have ever hit and can’t wait for it to be delivered. This driver is a game changer.” – Customer, Shane O.

Launching today, the PXG Black Ops Driver Challenge will run through March 15, 2024. To learn more about the Challenge or to schedule a driver fitting, visit PXG.com.

Visit PXG HERE

TaylorMade Unveils 2024 TP5 and TP5x Golf Balls Redefining Performance and Personality in the Category; Plus, a Reimagined TP5/TP5x pix™ with Enhanced ClearPath Alignment™

CARLSBAD, CA – TaylorMade Golf Company, an industry leader in innovation and technology, introduces the 2024 lineup of golf balls, featuring the highly anticipated TP5 and TP5x models.
Already renowned as the Most Complete Tour Ball the latest evolution of the TP5/TP5x family takes a giant leap forward with an all-new Speed Wrapped Core that impacts sound, feel and overall performance, creating TaylorMade’s fastest (TP5x) and softest feeling (TP5) tour balls to date.

Since debuting in 2017, the TP5/TP5x franchise has consistently delivered premium results at every level of the game. The proprietary 5-layer construction has continually evolved to enhance tee-to-green performance with breakthrough technologies that boost distance, wind stability and greenside control.
In 2019, TaylorMade introduced the Speed-Layer System, incorporating High-Flex Material (HFM) into the TP5/TP5x construction, unlocking new levels of speed for all golfers. In 2021, the brand built upon this legacy by introducing the Tour Flight Dimple Pattern, a design innovation that aimed to maximize aerodynamics, reduce wind resistance and add carry distance.

Continuing a trend of innovation and engineering, the 2024 TP5/TP5x relies on a combination of new technologies to provide the biggest jumps in performance to date. The most impactful change is the first-of-its-kind Speed Wrapped Core, which produces a softer sound with better feel while paving the way for a faster overall construction. In the 2024 TP5/TP5x, the use of core materials as the central element of decoupling feel and distance represents a game-breaking innovation in golf ball design.

This year marks a critical evolution of the patented Speed Gradient construction that defines the TP5/TP5x franchise. In the 2024 TP5/TP5x, TaylorMade incorporated a new progressive 5-layer design fueled by the Speed Wrapped Core, which optimizes variable stiffness between the core and mantle layers. This results in reduced spin on drivers and long irons while enhancing spin control for wedges. It is this variability in driver and wedge spin that maximizes the capabilities of five-layer technology and allows the new TP5/TP5x to maintain its leadership position as the most complete tour ball.

The Difference Between TP5 & TP5x
TP5 and TP5x represent two distinct choices that cater to different player preferences. The TP5, TaylorMade’s softest 5-layer Tour ball, offers a notably softer feel with enhanced spin around the green. This ball fits golfers who prioritize touch and feel in their short game, providing responsive and precise control. The new TP5 provides lower driver spin than the prior generation but maintains its best-in-class greenside performance.

TP5x emerges as TaylorMade’s fastest 5-layer Tour ball. This design prioritizes ball speed, making it the ideal choice for golfers seeking increased velocity off the clubface. The new TP5x also sees a reduction in driver and long iron spin, with a focus on distance while maintaining greenside control. It delivers unmatched performance for players seeking lower driver spin while also delivering faster ball speeds than the prior gen product.

While both 2024 models boast decreased spin on drivers and long irons with maintained wedge spin (compared to the previous generation), spin variance is still the greatest differentiator between TP5 and TP5x. TP5 generates more spin on wedge shots, with TP5x producing less spin on drives and long iron shots in addition to a flatter trajectory.

Ultimately, the choice between the TP5 and TP5x hinges on individual playing styles and preferences, as TaylorMade provides golfers the flexibility to select a ball that aligns with their specific needs. Whether one prioritizes a softer feel and enhanced spin or seeks maximum ball speed, TaylorMade’s TP5 and TP5x provide solutions for a wide range of players without sacrificing any tee-to-green performance.

All-New TP5/TP5x pix™ with ClearPath Alignment™ 
The 2024 TP5/TP5x pix™ golf balls build on the groundbreaking visual technology of ClearPath Alignment™, which is the most played all-over print visual technology on Tour. Compared to previous generations, the new model features a longer centerline and additional color contrast, offering golfers easier alignment and more precise feedback on the green.

In response to consumer and Tour feedback, the new pix graphic has shifted from a “motion” triangle to a diamond shape and has been rearranged with a more centralized orange color palate. This adjustment adds more color and strategically moves black elements away from the centerline, enhancing visibility and making alignment even more user-friendly.

This next-gen ClearPath Alignment represents a significant leap in visual innovation, providing improved visibility and delivering Tour-proven functionality to assist with alignment on the green and evaluate the quality of putting strokes. Inspired by insights from some of the game’s most talented players, this technology is a testament to TaylorMade’s commitment to performance, precision and the non-traditional. The TP5/TP5x pix, with its multi-color, high-contrast graphics, ensures exceptional visibility in all conditions, further enhancing the golfer’s experience on the course.

New Stock Options
An expansion of stock offerings in the 2024 TP5/TP5x pix lineup includes TP5 pix USA and TP5 pix Collegiate golf balls available at TaylorMadeGolf.com and at retail locations later in 2024. TP5 pix USA includes the new ClearPath Alignment graphics in a USA color palette that will resonate with patriotic golfers, while TP5 pix Collegiate will make it easier for sports fans to showcase their allegiance with spirited color palettes and logos from 22 schools and universities.

TaylorMade is set to elevate its renowned TP5 pix limited edition program, noted for such iconic designs like TP5 pix Pickle and TP5 pix Poker. This expansion brings select offerings to limited retail outlets and TaylorMadeGolf.com. Moreover, the MySymbol collection will see a significant boost with fresh personalized logo options and an exciting array of 20 retail-exclusive designs.

In addition, Team TaylorMade athletes are actively crafting unique MySymbol designs to showcase their personalities and interests with these exclusive designs scheduled to make their debut on tours in 2024.

Pricing & Availability
The 2024 TP5 and TP5x will be available at retail Feb. 15, 2024 at an MSRP of $54.99 USD per dozen. The new TP5/TP5x pix and TP5/TP5x Yellow will also be available at an MSRP of $54.99 USD per dozen.

Visit TaylorMade Golf HERE

Michael Feland
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