Golf News – February 15, 2023

Fujikura Unveils Performance-Driven Iron Shaft for 2023

Introducing Axiom: The First Iron Shaft Powered by Velocore Technology to Give Players Ultimate Stability Throughout the Bag

Carlsbad, CA – Fujikura, the industry leader in performance golf shafts, is proud to introduce an incredibly innovative and game changing addition to its line of iron shafts: AXIOM. Designed for ultimate consistency and feel, AXIOM iron shafts will be available through Fujikura’s Charter Dealer network beginning March of 2023.

For the past two years, VENTUS has been the #1 metalwood shaft on worldwide professional tours and Fujikura’s best-selling shaft line. The new AXIOM iron shaft line utilizes the same VeloCore Technology featured in both VENTUS and VENTUS TR. VeloCore Technology is precisely configured to provide golfers extreme consistency, stability, and workability on all shots, giving them the confidence to play their best golf.

Extensive player testing and enso® analytics validated that the integration of VeloCore Technology into an iron profile yielded the same performance results players have experienced with VENTUS. These benefits include increased ball speeds from better and more consistent center face contact, tightened dispersion (both distance and accuracy), and amazing control for more consistent shot patterns.

Another key feature of the new AXIOM line is an innovative 3-parallel shaft length system that further drives performance throughout the set. Long (2iron-4iron), mid (5iron-7iron), and short (8iron-P) shaft parallel configurations help create constant set weight and eliminate the need for extensive shaft tipping. Reduced tipping enables the retention of premium material integration in the tip section to maintain consistency and feel.

Initially only utilized for wood shafts, enso® analytics and testing at Fujikura have now progressed to include iron shafts, showing us exactly how technology integration effects performance and the exact layouts and material locations that ensure optimal results.

“When we set out to create an iron shaft that would feature our flagship technology, it needed to meet very demanding and specific criteria for us to call it a success. Not only did it need to provide golfers the same exceptional benefits they’ve experienced with other VeloCore-powered products, but also give players the unique and iron-specific performance attributes that will truly enhance their critical scoring shots,” says Spencer Reynolds, Fujikura’s Product & Brand Manager.

AXIOM is available in three shaft weights and various flexes to fit a wide range of players and is designed for golfers seeking to maximize their iron performance by hitting it closer to their target more consistently and efficiently. AXIOM will be available at retail from March, 2023 through authorized Fujikura Charter Dealers.

Pricing & Offerings:

  • 125 gram – X-Stiff – MSRP: $125
  • 105 gram – Stiff; X-Stiff – MSRP: $115
  • 75 gram – R2; Regular; Stiff – MSRP: $105

Visit Fujikura Shafts HERE

Motocaddy Launches First Remote Control Electric Caddy With Touchscreen GPS

CARLSBAD, CA – Motocaddy, the world’s biggest-selling electric trolley brand, has introduced the game’s first remote-controlled electric caddy with touchscreen GPS that offers golfers the ‘ultimate caddie’ experience by blending responsive control with performance enhancing features.

The revolutionary M7 GPS – part of the award-winning, Motocaddy M-Series range – features a fully integrated, super-fast GPS system with accurate green visuals; front, middle and back distances; plus, hazard information across more than 40,000 pre-loaded courses.

In another ground-breaking move, M7 GPS owners qualify for a free 12-month trial of the exclusive cellular-powered Motocaddy Performance Plan*. The upgrade allows golfers to unlock a selection of stunning hi-tech game management features. These include access to full-hole mapping with the ability to move the target for ultimate shot planning; a detailed dynamic Green View showing the shape of the green and greenside hazards with drag and drop pin positions; score and statistic tracking; performance analysis through the free Motocaddy GPS App; real-time course updates to ensure access to the latest mapping; and notifications of software updates with ‘on-the-go’ downloads.

The M7 GPS includes a super responsive, crystal-clear 3.5” LCD touchscreen display usable in all weather conditions, even while wearing a glove. Other features include a clock and round timer, an indication of the par and handicap of each hole, shot distance measurement, automatic hole advancement, score tracking and a battery indicator.

The pocket-sized remote-control handset can move the caddy forward, left, right and in reverse, plus pause and resume. It can also switch instantly from remote to manual control mode and back again if the user wants to control it from the handle like a regular electric caddy via the speed button. In addition to including automatic Downhill Control technology, there is an emergency stop and a handset lock function. The LCD touchscreen also includes an additional battery meter indicating the capacity of the handset.

When connected to the free Motocaddy GPS app, golfers can also receive a wide range of optional smartphone notifications direct to the screen – alerting them to a call, text message, email or range of app alerts, including WhatsApp and Facebook. A preview of message alerts can also be read on-screen.

A smartphone can be securely placed in a golf bag pocket and charged using the caddy’s patented USB charging port. In addition to the cellular and Bluetooth® capabilities, other connectivity features include super-fast Over‑the‑Air course and system updates via the built-in WiFi connection.

Equipped with a wider wheel-base than standard M-Series models, the M7 GPS also boasts all terrain tyres for impressive handling across the course. Like all Motocaddy M-Series caddies, it also folds down easily to a compact size for easy storage and transportation.

Powered by a next generation High Power 28.8V system, the M7 GPS has nine speed settings, with speed indicator, plus a super-lightweight waterproof Lithium battery (IP66 water and dust rating) that can be charged without being removed. It also features the Motocaddy’s exclusive EASILOCK™ bag-to-caddy connection system that removes the need for a lower bag strap.

Visit Motocaddy HERE

New Traditionally Styled Golf Bag with Rugged Good Looks

MISSOULA, MT – The new Baron Stand Bag from Sun Mountain is a traditionally styled golf bag with rugged good looks and modern features. Baron offers unmatched durability paired with modern features like a velour-lined rangefinder pocket with magnetic closure. Baron Stand Bag comes in five distinctive colorways.

In addition to Baron’s good looks, this golf stand bag offers unmatched durability with ballistic-style nylon construction. Thoughtful modern features include a roomy 9”, four-way top with integrated top handle and full-length dividers. The stand bag’s six pockets include a beverage pouch, full-length apparel pocket, and two velour-lined valuables pockets. One of the velour-lined pockets offers a magnetic closure and it intended to be used for a rangefinder. The other pockets sport heavy-gauge zippers with E-Z pull tabs. Comfort features on this single-strap carry bag include a cushioned, plush-lined shoulder strap and integrated, comfort hip pad. Plus, Baron comes with a chrome plate that can be personalized with your initials.

Baron Stand Bag is available in five distinctive colorways including: green-lark-beach, black-nickel-cadet, beach-taupe-black, navy-red-white, and sky-cobalt-navy.

Visit Sun Mountain HERE

Michael Feland
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