Golf News – February 14, 2024

TaylorMade Golf and Tiger Woods Announce Historic New Apparel and Footwear Brand “Sun Day Red”

CARLSBAD, CA – TaylorMade Golf and 15-time major champion and 82-time PGA TOUR winner Tiger Woods made history today as they announced an extended partnership to launch a new lifestyle brand appropriately named Sun Day Red.

As part of the TaylorMade Golf Company, Sun Day Red will be a completely stand-alone brand with a dedicated team of designers and staff, as well as its own headquarters in San Clemente, Calif.

The Sun Day Red brand was created from the ground up to be one of the most sought-after lifestyle brands with a full range of premium apparel and footwear. The team that TaylorMade has established at Sun Day Red is working closely with Woods to mine his extensive knowledge and expertise on performance apparel and footwear. Woods is known for his meticulous attention to detail and that will play a significant role in the Sun Day Red products.

We are honored that Tiger has trusted us with expanding our partnership to create an iconic brand led by the greatest athlete in the history of our sport. TaylorMade is proud to launch the Sun Day Red brand with Tiger’s expertise guiding the collaboration with our talented team of designers, marketers and industry leaders. This is a historic day for TaylorMade, Tiger and the game of golf and we are humbled to be a part of it.” – David Abeles, TaylorMade President and CEO

The creation of the Sun Day Red logo was also an exhilarating process, incorporating Tiger’s 15 major championship wins within the design of the signature brand tiger.

I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make. TaylorMade Golf has been a great partner on the equipment side. They have the best people who I deeply trust, and they can bring this to life like no one else.

Woods and TaylorMade have added top leaders from fashion and culture to run the brand including Brad Blankinship, who has been appointed president of Sun Day Red and will oversee day-to-day management. Blankinship has decades of experience at leading brands including Quiksilver and RVCA.

“Tiger’s approach to his craft and unyielding pursuit for perfection makes him the ideal partner. Tiger has an innate ability to see the details in the details. We have obsessed together over every stitch, every fit, to ensure we get it right by the athlete,” said Blankinship. “Together, we will change the landscape of lifestyle brands with Sun Day Red and are excited for fans and consumers to experience our products first-hand.”

Sun Day Red will launch its first line of apparel for men on May 1, 2024, and will be made available online in the United States and Canada. Over time, Sun Day Red will expand its availability in key markets outside of North America, at retail, and broaden its product offering to include footwear, women’s and kids’ lines.

Woods and TaylorMade announced the launch of Sun Day Red in Palisades Village, Calif. just ahead of his playing in the Genesis Invitational tournament, which Woods hosts.

Tiger Woods and TaylorMade first joined forces in 2017 with a multi-year equipment endorsement agreement. Woods collaborated with TaylorMade’s industry leading engineering team to develop the acclaimed P·7TW irons before claiming a fifth green jacket in 2019.

Woods has also been instrumental in the development of TaylorMade’s Milled Grind wedge line with his custom “TW” grinds that are played on professional tours around the world.

Visit TaylorMade Golf HERE

PING Introduces Tour-Inspired S159 Wedges, Webfit Wedge Consumer App

PHOENIX, AZ – Combining short-game-changing performance with industry-leading fitting software, PING introduced the s159 wedge series today, its next generation of specialty wedges engineered to bring golfers more spin and control into and around greens.

The tour-proven s159 wedges are offered in 25 loft/grind combinations and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

“In conjunction with the new wedges, we’re excited to introduce the WebFit Wedge app. It’s a web-based app engineered to help golfers find the best grinds and gapping solutions for their games. It’s a quick and easy experience to help golfers cut through a lot of the confusion associated with buying wedges, ultimately making a recommendation on which s159 wedges will allow them to greatly improve their performance around the greens.”

Tour-Inspired Design Fits All Golfers
Extensive testing with PING tour players helped create a wedge series that will appeal to golfers of all abilities. The 8620 carbon steel head is cast to an eye-pleasing shape with a straighter lead edge, a design feature especially beneficial on full shots. An elastomer insert behind the face contributes to the soft and responsive feel. At address, the compact head features an improved hosel transition with constant offset that blends seamlessly into the new Blueprint S and T irons. The s159 wedges are available in two performance-enhancing finishes in all 25 loft/grind combinations. Golfers can choose PING’s proven Hydropearl 2.0 chrome finish or Midnight, a new darker option that provides an attractive, anti-glare appearance.

More Consistency and Control
Wheel-cut grooves are precision-milled to help ensure consistency while minimizing the variations in spin in various conditions, leading to more control. The 54-to-62-degree options feature more tightly spaced MicroMax grooves. The 46-to-52-degree wedges are milled for greater control on full shots. In combination with a friction-adding face blast, the s159 wedges deliver the launch and spin control to execute score-lowering wedge shots from every distance.

From a spin comparison standpoint, the s159 wedges deliver strong results in the company’s much acclaimed “wet to dry” test. Performed in a controlled environment hitting 50-yard shots indoors with moisture applied to the face and ball, it’s a key factor in validating on-course performance.

Easy-to-use, Educational Web-based App Helps Fit Golfers
The WebFit Wedge app provides golfers a quick and easy way to determine the wedge grind that best fits their game. Golfers answer a series of questions about their short game, including their typical playing conditions and technique, which results in two grind suggestions. They can then take those recommendations to a fitter who can help validate them and further fine-tune the specs of the wedge. The app, which takes just a few minutes to complete, also provides gapping information to help the player build out their wedge set.

“It’s no secret shopping for wedges can be confusing as golfers try to understand all the nuances of a wedge’s design and what’s best for them,” said Solheim. “With our new WebFit Wedge app, our goal is to simplify the process of finding a wedge that fits the golfer while also educating them why a particular grind is best for them. It was developed in-house by our data scientists and relies on our massive collection of wedge data, much of it mined from our relationship with Arccos, to make very precise recommendations.”

“The app doesn’t require downloading, logging in or signing up for anything. It’s a very simple experience but very rewarding for users. It will be accessible via a QR code in golf shops and on ping.com. We strongly encourage golfers to engage the app in their wedge-buying process.”

Two New PING WRX-Inspired Grinds

  • New “H” or Half-Moon Grind: A shot-saving option for players with steeper angles of attack who like to manipulate the handle and play with versatility. It performs best in softer conditions. Available in 54°, 56°, 58°, 60°
  • New “B” Grind: For a shallow angle of attack and neutral face delivery. Low-bounce design sits low on the turf on square-face shots, providing forgiveness via the sole width to deliver score-lowering performance in firmer conditions. Available in 58°, 60°
  • “T” Grind: The most versatile option allows players to manipulate the face for shot-making precision around the greens. Ideal for medium to firm turf conditions, includes a 62-degree option at the request of our tour pros for more versatility. Available in 58°, 60°, 62° (new)
  • “W” Grind: Maximum forgiveness through the turf. Best fits a steep angle of attack who might also have a lot of handle lean and a player who prefers the look of a specialty wedge but relies on a little more forgiveness in their scoring clubs. Available in 54°, 56°, 58°, 60°
  • “E” or Eye2 Grind: Continues to be the ultimate bunker club, carrying on a 40-year tradition of helping golfers get up and down from the sand. It plays with relatively low bounce on square or slightly open face shots. Available in 54°, 56°, 58°, 60°
  • S” Grind: Fits a wide variety of conditions and techniques. Designed with ample bounce in the mid-section to play full shots and provides greenside versatility due to heel/trail edge relief. New 48-degree option helps in gapping. Available in 46°, 48° (new), 50°, 52°, 54°, 56°, 58°, 60°.

Visit PING Golf HERE

Michael Feland
Latest posts by Michael Feland (see all)

Leave a Comment

Your email address will not be published. Required fields are marked *