Golf News – December 31, 2019

XXIO Unveils XXIO Eleven and X: Experience the Difference

HUNTINGTON BEACH, CA – XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Eleven and X golf clubs. Both families of golf clubs officially launch in North America on January 21, 2020.

Weight Plus
XXIO Eleven and X both feature XXIO’s new Weight Plus technology, which helps produce a more consistent and powerful swing. Weight Plus is a breakthrough achievement that pushes our high balance point clubs to the next level.

Weight Plus works by using up to 13g of brass and rubber weights placed in the butt end of every XXIO shaft. That mass behind the hands operates on the principle of a lever, assisting in the takeaway and reducing the effort required to swing each golf club.

XXIO Eleven Men’s and Ladies
For more than 10 generations, XXIO has focused on delivering real innovations and easier golf to moderate swing speed players.

With XXIO Eleven, a wholly redesigned cup face structure and profoundly lightweight shaft combines to produce fast, forgiving, and easy to swing golf clubs.

Below is a breakdown of the key technologies found within the full line of XXIO Eleven equipment that benefits the moderate swing speed player.

Key Technologies:

  • Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
  •  Star Frame: XXIO Eleven’s Driver uses a Star Frame rib structure to support a sole thickness of just .45mm, redistributing weight for improved launch and forgiveness.
  • Cup Face: XXIO Eleven’s Driver, Fairway Woods, and Hybrids feature a powerful yet normalized cup face that is fastest on center strikes and miss-hits alike.
  • Cannon Sole: A uniquely shaped weight pad in the XXIO Eleven Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
  • Double Undercut Cavity: Two slots cut into the iron body just behind the face dramatically increase flexibility for explosive ball speed and distance.

X
The new X model is a premium set of woods and irons that helps more accomplished golfers experience the benefits of lightweight and high balance point club design. The X irons are forged in a more compact shape for enhance workability, while the driver features a carbon sole for a more muted sound a feel these golfers prefer.

Below is a breakdown of the key technologies found within the full line of X equipment.

Key Technologies:

  • Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
  • Carbon Fiber Sole: X’s Driver uses a lightweight carbon fiber sole to redistribute weight for improved launch and forgiveness.
  • Cup Face: X’s Driver, Woods, and Hybrids feature a powerful yet normalized cup face that is fastest on center strikes and miss-hits alike.
  • Cannon Sole: A uniquely shaped weight pad in the X Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
  • Speed Groove: X Irons have a milled speed groove on the backside of their faceplate. This channel around the perimeter flexes at impact, rebounding added energy back into the ball for incredible distance.

“X allows a wider audience to experience the difference of XXIO,” Brunski said. “It’s easy distance and easy forgiveness, built without sacrifices.”

Visit XXIO Golf here:

Wilson Launches New Staff Model and Staff Model High-Toe Wedges for Increased Confidence in the Short-Game

CHICAGO, IL – Wilson Sporting Goods collaborated with their tour players to deliver short-game confidence and reliability in every swing. The iconic brand officially launched its all-new Staff Model Wedges today. This tour-inspired line also includes a high-toe option to offer advanced players added performance around the green.

New Staff Model Wedges
Featuring soft-forged 8620 Carbon Steel construction, the Staff Model Wedges provide golfers with a soft touch for increased feel. Designed with machine-engraved scorelines in the precision-milled face, the wedges create tour-caliber spin and control that the most demanding golfers expect.

The Staff Model Wedges feature True Temper Dynamic Gold 120 steel shafts and Golf Pride Tour Velvet grips. The wedges are available in 48, 50, 52, 54, 56, 58, and 60-degree options; 52, 56, and 60-degree options are available for left-handed players. Wilson Staff Model Wedges will be available for purchase at www.wilson.com and golf retailers on February 3, 2020.

Staff Model HT Wedges
The all-new Wilson Staff Model High-Toe Wedges combine a high toe and wide sole with a 431 stainless steel head to allow for enhanced shot-making when approaching the green. The high toe and wide sole construction provide players with the flexibility to vary loft.

“The new Staff Model and Staff Model High-Toe Wedges deliver a clean design, and precision milled clubfaces to give golfers a boost in confidence in their short game,” said Jon Pergande, Global Manager of Innovation “Designed with the feedback from our Wilson Staff PGA Tour  players , the new line of wedges gives golfers more control, consistency and shot-making capabilities..”

The Staff Model High-Toe Wedges come in 56, 60 and 64-degree options. The wedges also feature True Temper Dynamic Gold 120 steel shaft and a Golf Pride Tour Velvet grip.

Visit Wilson Golf here:

Lamkin Interactive Putter Grip Fitting System Allows Golfers to Quickly, Easily Demo Various Styles for Best Fit

SAN DIEGO, CA – Lamkin Corporation – leading manufacturer of premium golf grips – is rolling out its interactive Putter Grip Fitting System at retail partners worldwide, a first-of-its-kind solution that allows golfers to quickly and easily demo a variety of putter grips to help find the model that best complements their unique preferences and putting styles.

Determining the correct grip size and shape is a critical factor impacting putting performance. Several aspects need to be considered, including hand-size, stroke mechanics, general pattern of misses, hand placement on the grip and more.  Lamkin is dedicated to helping consumers sink more putts by providing options in different sizes, shapes and materials. This includes a range of models that feature traditional pistol and straight profiles in both rubber and polyurethane options.

Golfers simply select the “Clip-on-Grip” they wish to try from the display and with one click it fits into the putter base provided, the popular TaylorMade Spider X. By removing the putter style from the equation golfers can use the retailers putting green, to compare putter grip performance, feel and traction.

All necessary components and directions are included on the display, which offers guidance on which shape, size and texture are best adapted to the three most common putting strokes and seven gripping styles (standard, overlap, reverse overlap, palm-to-palm, finger down the shaft, the claw, hands separated).

Lamkin is offering the system in two sizes to align with partner needs. Details include:

  • White Tees: Small footprint, two-sided display that fits next to any putting grip coral. It accommodates 12 putter grip options.
  • Black Tees: Three-sided island display that also conveniently holds inventory. It accommodates 18 putter grip options and retail SKUs.

Lamkin’s putter grips have built a large and loyal following, with the recent SINK Fit and Deep Etched lines being popular among players of all skill levels. SINK Fit models, including the Pistol, Skinny and Straight share new technologies with Lamkin’s full swing grips that further separate the brand from competitors. This includes patent-pending Genesis Material, a hybrid compound that delivers unparalleled performance, durability and comfort in all conditions, and Fingerprint Technology which uses intricate micro-textures to deliver a more comfortable feeling, high-traction surface that promotes reduced hand tension for control and consistency.

Visit Lamkin Grips here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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