Honma Announces New BERES Product Line
CARLSBAD, CALIFORNIA / SAKATA, JAPAN – Honma Golf officially announced the release of its all-new BERES, the company said Thursday, December 5. The line includes drivers, fairways, hybrids and irons for both men and women available in Honma’s iconic 2,3,4 or 5 star grade options. The new BERES line is the pinnacle of Honma craftsmanship and clubmaking and is without equal in the golf industry.
BERES club heads offer an uncompromised level of detail and are holistically designed with super-premium ARMRQ (pronounced AR-MARK) shafts to provide the golfer with outstanding performance and beauty beyond comparison.
“Only Honma’s most experienced takumi are permitted to work on BERES. These golf clubs represent the soul of our company and are the ultimate artistic expression of our most talented clubmakers,” said Hiroshi Suwa, Senior Director, Product Development Division.
Four full product lines defined by a star grade ranging from 2-5 Stars are differentiated by increasing levels of cosmetic detail, shaft performance and use of precious metals in the clubhead culminating in the jewel-like 5-Star offering featuring both 24K gold and platinum accents.
New BERES clubs feature elegant profiles, brilliant etching and textures, fine detailed badges, and an exclusive metal-pearl powder paint.
The metalwoods feature maximum active speed slot technology that fully activate at lower swing speeds to increase distance. The sole slot features deep side slot extensions to provide increased distance on off-center hits. A thin, internal, radial-ribbed face in BERES drivers enhances distance potential off the tee.
The maximum active speed slot technology extends to the new BERES irons where three sole slots, two internal and one external, work to increase speed off the face for increased distance even at slower swing speeds. A precision-engineered 3D L-Cup face construction pushes weight back in the irons to visible weight pads that enhance forgiveness and speed on off-center hits.
BERES ARMRQ shafts have been redesigned for distance. Honma builds its own graphite shafts from start-to-finish in its Sakata, Japan factory and designs the shafts in tandem with the club head to maximize the performance of the entire club. The new ARMRQ shafts use the most sophisticated material technology in the industry with multi-axis metal hybrid armor technology visible under the grip for a high smash-factor design to increase the golfer’s distance potential. For 3-5 star grade options increased use of special “twist fleuret” M40X composite material inspired by the shape memory characteristics of fencing swords contributes to greater distance potential.
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Srixon/Cleveland Golf/XXIO Introduces Two New Golf Shoe Models by ASICS: GEL-COURSE Duo™ BOA and GEL-COURSE Glide™
HUNTINGTON BEACH, CA – Srixon®/Cleveland® Golf/XXIO®, a worldwide leader in golf equipment design and manufacturing, is proud to debut two brand new golf footwear models in partnership with ASICS North America – the GEL-COURSE Glide™ and GEL-COURSE Duo™ BOA. These two models are available at authorized golf shops and golf specialty retailers across North America, as well as online at Srixon.com/ASICS beginning today.
ASICS golf shoes are built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility, while providing outstanding traction and stability.
The GEL-COURSE Duo BOA model features the BOA Lacing system for fast, precise fitting through a quick adjusting dial to tighten or loosen the lacing system. They are waterproof, and feature a traction sole pattern with seven spikes. The GEL-COURSE Glide shoe offers the alternative spikeless version with standard laces for versatile use both on and off the course.
Both shoes feature the same key technologies below:
- Lightweight Frame Work and Flexibility: Air mesh provides flexibility during the swing and while walking the golf course. FlyteFoam® technology by ASICS provides lightweight shock absorption and plenty of durability for golf.
- Supportive Fit: An air mesh at vamp and the integrated quarter panel provide a supportive fit, while internal molded heel counter secures optimal foot support. Additional ankle padding helps create a custom fit that adapts to every move.
- Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability and traction while walking the course. Rearfoot GEL® brand technology by ASICS cushioning reduces impact and increases shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing.
The GEL-COURSE Duo Boa model is offered in Men’s Sizes 6-12, and 13. The three different color combinations are Black/Gunmetal, White/Peacoat, and Peacoat/Pure Silver.
The GEL-COURSE Glide shoes are offered in Men’s (6-12, 13) and Women’s (6-10) sizes. The Men’s GEL-COURSE Glide shoes come in four different color combinations: Black/Silver, White/Polar Shade, Polar Shade/Black, and ASICS Blue/White. The Women’s Gel Course Glide shoes come in two different color options: Metropolis/White and Orchid/White.
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Wilson Unveils New Launch Pad Irons And Woods For Golfers Looking To Elevate Their Game
CHICAGO, IL – Today, Wilson Sporting Goods officially unveiled the new Launch Pad family of clubs. Consisting of a newly developed driver, fairway woods, irons and the all-new FY Club. The Launch Pad collection is designed to inspire confidence in the mind of the high handicap golfer, whether new to the game or looking to improve. Incorporating ground-breaking technological advancements that are visually subtle, the Launch Pad family is designed to elevate shots, while providing greater distance and ensuring more consistent contact. These features deliver the best possible performance and shot-making for the super game-improvement player.
The magic behind these irons lies within the Launch Pad Sole featured throughout the set. This advanced technology is designed to eliminate the “chunk” shot, while simultaneously improving launch. The short irons feature traditional game-improvement sole widths while longer irons feature wider, more forgiving soles, for more consistent ball-striking and greater distance. This progression in sole width allows players to put the long irons back in their bags.
In addition, the smooth bounce angle keeps the leading edge up and decreases turf interaction by floating above the ground. The Launch Pad Irons feature a hollow-body construction, supporting an extremely thin face for explosive ball speed and increased distance.
The irons are lightweight, making it easier to generate faster club head speed with minimal effort. In addition, the midsize grip provides comfort and enhanced feel for greater confidence with every swing.
The Launch Pad Irons will be offered with a KBS Tour 80 steel shaft or UST-Mamiya Recoil 460 graphite shaft, with both options featuring the traditional Wilson Staff 2 Crossline Mid grip.
Driver and Fairway Woods
The Wilson Staff Launch Pad Driver and Fairway Woods have been designed for players looking to put an end to one of the most frustrating problems off the tee: the slice. Featuring a moderate hosel offset, 13 grams of weight in the heel side of the club and an upright lie angle, Wilson has made finding fairways easier than ever.
With an overall club head weight of just 272 grams, the Wilson Launch Pad Driver is one of the lightest drivers on the market, which translates into an effortless increase in club head speed. Paired with the new Variable Face Technology the Launch Pad Driver head delivers higher ball speeds and high launch angles, regardless of location of contact on the clubface.
Similar to the driver, the Launch Pad Fairway Woods are designed with a moderate hosel offset and heel-focused weighting to help golfers gain more control and hit straighter shots.
A Carpenter Custom 455 Stainless Steel face insert provides a thin, hot face, increasing both feel and distance for the fairway woods.
The Launch Pad Driver is available in both men’s and women’s options. It comes stock with the new UST-Mamiya Helium Series, and the Wilson Staff MicroLite Lamkin grip, which maintains the traditional feel in a super lightweight construction.
The Launch Pad Fairway Woods are available in two loft options – 15˚ (3-wood) and 18˚ (5-wood) with the same UST-Mamiya Helium Series shaft and Wilson Staff MicroLite Lamkin grip used on the driver. Left hand models are available in 15° and 18° loft options as well.
The Launch Pad Fairway Woods for women will be available in two loft options – 16˚ (3-wood) and 19˚ (5-wood) with the same UST-Mamiya Helium Series shaft and Wilson Staff MicroLite Lamkin grip used on the Launch Pad Driver.
Prior to introducing the Launch Pad FY Club, Wilson Labs testing showed a 41” shaft with a 19.5 ˚ face is the easiest-to-hit combination of loft and length for golfers that hold a handicap over 10, replacing the need for 3-irons, 3-hybrids and 7-woods.
Similar to the fairway woods, the FY Club is highlighted with the Carpenter Custom 455 Stainless Steel face insert for a thin, hot face.
The Launch Pad FY Club is available in right and left-hand options at 19.5 degree loft with the UST-Mamiya shaft and Wilson Staff Microlite grip. The FY Club will also be available for women, in a RH option with 20.5 degree loft.
The new Launch Pad family will be available for purchase on Wilson.com and at golf retailers on Monday, January 13th, 2020.
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