Golf News – August 8, 2017

Cleveland Golf Announces New Launcher Woods and Irons for Golfers Who Prefer to Launch the Ball High and Straight

HUNTINGTON BEACH, Calif. — August 7, 2017 — CLEVELAND GOLF® woods and irons are back with powerful technologies that help avid golfers experience faster ball speeds, more distance, and added control. Optimized for dedicated golfers who prefer forgiving clubs that launch the ball high and straight, Cleveland Golf’s new woods and irons will launch in North America on Sept. 15, 2017.

Since 1979, Cleveland Golf equipment has brought industry-leading performance to professional and amateur golfers alike. In keeping with that legacy, Launcher Woods and Irons combine Cleveland Golf’s most popular club technologies with new performance innovations that provide avid golfers with the distance, forgiveness, and control they demand.

Brian Schielke, Marketing Director at Cleveland Golf, explained why the company’s woods and irons are back: “When we looked into the woods and irons markets we saw a major disconnect. Prices are increasing dramatically while golfers aren’t seeing significant performance gains. So we set out to create new woods and irons with true performance benefits that are obvious the moment a golfer swings one of these clubs.

“When it comes to drivers, a big part of the problem is excessive adjustability. These features are nice for some golfers but are quite heavy, positioning weight in less than ideal locations.  It’s a major tradeoff in performance. By replacing those features with a lightweight hosel and weight positioned low and deep within the head, we built the Launcher HB driver with more forgiveness and incredible distance that will clearly show up on a launch monitor.”

Launcher HB Woods
The new Launcher HB Driver, Fairway Woods and Hybrids utilize performance technologies that help golfers launch the ball far and straight. The clubs employ a redesigned HiBore Crown, ultra-lightweight hosel, Flex-Fin Technology, Low and Deep Weighting and a Launcher Cup Face to deliver the distance and forgiveness sought after by most golfers. (For more detailed information, CLICK HERE)

Launcher CBX Irons
Launcher CBX Irons combine all of Cleveland Golf’s proven wedge spin technologies with a forgiving cavity back design. Progressive shaping, Feel Balancing TechnologyTM and a V shaped sole work in tandem to increase forgiveness. Tour Zip Grooves and Laser Milling produce high levels of spin from the fairway and the rough, providing dramatically improved control around the course. (For more detailed information, CLICK HERE)

Launcher HB Irons
With the fully-hollow Launcher HB Irons, Cleveland Golf improves upon one of their most popular iron designs. The extremely forgiving irons use a high-strength steel face, HiBore Crown, and hybrid-like design to help golfers launch the ball higher and farther than typical cavity back irons. (For more detailed information, CLICK HERE)

Launcher Woods and Irons will be available for pre-sale at select retailers on Aug. 28, 2017 and will launch throughout North America on Sept. 15, 2017.

Hideki Matsuyama takes FedEx Cup Points Lead with Srixon Z-Star XV Golf Ball, Wins World Golf Championship-Bridgestone Invitational

HUNTINGTON BEACH, CA – August 6, 2017 – Trusting the tour-validated performance of his Srixon and Cleveland Golf equipment, Hideki Matsuyama dominated the world’s best again with a five-shot victory in the World Golf Championships-Bridgestone Invitational at Firestone Country Club in Akron, Ohio. The fifth career PGA TOUR victory for Matsuyama was sealed with a brilliant final-round 61, tying the historic venue’s course-record.

Entering the final-round two shots back of the leaders, Matsuyama, the 25-year-old native of Japan, birdied the sixth-hole to take the outright lead and never looked back. In fact, with the victory clearly within his grasps, he stood on the 16th tee wanting more—a course record.

“I knew standing on the 16th tee that the course-record was 61 and if I birdied the last three, I would tie it”, Matsuyama said. “So that’s what I wanted to do.”

Besides the $1,660,000 first-place check, Matsuyama’s third victory of the season vaults him back into the top spot on the PGA Tour’s FedEx Cup points list. This win also marks the second time this season Matsuyama has won impressively in a World Golf Championships event. Early this season, Matsuyama won the WGC-HSBC by a record-breaking seven shots.

Matsuyama’s Z-STAR XV golf ball has helped him become one of the most dominant ball strikers on the PGA TOUR. At the WGC-Bridgestone Invitational, Matsuyama was T1 in Greens in Regulation (54/72), first in Strokes Gained: Tee to Green (14.93) and Around the Greens (5.82), and first in birdies (23).

In Hideki Matsuyama’s Bag:
Srixon Z-STAR XV golf ball
Srixon Z 945 irons (4-PW) with True Temper Dynamic Gold Tour Issue S400 shafts
Cleveland 588 RTX 2.0 Precision Forged wedges (52°, 56°, 60°) with True Temper Dynamic Gold Tour Issue S400 shafts
Srixon staff bag, glove and apparel

For additional information on Srixon / Cleveland Golf / XXIO products and staff players, please visit the following sites:, and

Rickie Fowler’s Puma Golf Style for the PGA Championship 

PUMA Golf’s new EVOKNIT Seamless Polo is so good, Rickie Fowler will wear it each day at the PGA Championship at Quail Hollow, completing his outfit with apparel, footwear and accessories from the brands Autumn, Winter ’17 Collection. PUMA Golf ambassadors, Bryson DeChambeau, Jonas Blixt, Soren Kjeldsen and Graham DeLaet will be sporting the EVOKNIT Seamless Polo as well throughout the week.

The EVOKNIT Polo provides a perfect fit with seamless construction and strategically placed ventilation for optimal comfort and unrestricted range of motion. The moisture-wicking, highly breathable fabric provides extreme comfort and breathability. Learn more about EVOKNIT here.

Rickie’s PGA Championship staff bag will be black, blue and silver, a nod to the Carolina Panthers, with the Major being played in Charlotte, NC.

View the entire AW’17 collection here.


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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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