Golf News – August 3, 2017

Titleist Introduces New Scotty Cameron Futura 5.5M

High-MOI Model with Toe Flow Combines Forgiveness of a Mallet with Feel of a Blade

FAIRHAVEN, MASS. (Aug. 1, 2017) – Scotty Cameron has added a high-MOI mallet with enhanced toe flow to his new Futura line of putters – the Futura 5.5M – combining the forgiveness of a mallet with the feel of a blade.
Inspired by Scotty’s work with players on the worldwide professional tours, the Futura 5.5M offers a new mallet option featuring the alignment and high-MOI characteristics of the Futura line coupled with a neck configuration that promotes a flowing, arced putting stroke more commonly associated with blade style putters.  

QUOTING MASTER PUTTER MAKER SCOTTY CAMERON: “The idea for the Futura 5.5M began as a prototype when Justin Thomas came to the Putter Studio looking for a new option,” Cameron said. “He wanted a smaller mallet that he could align easily, but one that also promoted the arced putting stroke he preferred. We welded a flare neck to a Futura X5 Tour putter and sent him on his way. He went on to win three events, reporting back that some of his buddies wanted a putter like his. The wheels started turning from there.

FUTURA PUTTER FAMILY: From rounded mid-mallets to high-tech, high-MOI larger mallets, the 2017 Futura family melds design characteristics of the previous generation mallets with Scotty Cameron’s continued innovation in multi-material putter constructions. The result is a cohesive lineup of tour-proven shapes and configurations – Futura 5CB, 5MB, 5W, 5S and 5.5M; Futura 6M and 6M Dual Balance; and Futura 7M – with enhanced stability and forgiveness, improved alignment features, and responsive feel and feedback.

The Scotty Cameron Futura 5.5M is available in North American golf shops beginning Aug. 25 (Sept. 22 worldwide).

Ping Apparel Unveils Autumn-Winter Collection

PHOENIX (August 1, 2017) – Growing its commitment to progressive designs that are Engineered to Play while utilizing advanced technologies and appealing color stories, PING Apparel introduced its Autumn-Winter 2017 collection for men and women. The clothing and accessories are available in select golf shops now.

This season, PING Apparel welcomes a new outerwear technology partner, PrimaLoft®, utilized in the Norse jacket, a lightweight thermal jacket. PrimaLoft Silver Insulation Active provides breathable insulation and warmth without bulk using permanent water-repellent ultra-fine fibers.

The company’s partnership with Pertex Shield continues to play an important role in its waterproof category. The newly designed Zero Gravity Tour collection has been extended to offer a full-zip jacket, playing top and full-zip vest. All three full-stretch waterproof tops can be paired with the new Zero Gravity Tour Pant, an ultra-lightweight, fully seam-sealed over-trouser, designed to be worn over a pant. All Zero Gravity Tour products are backed by a full 3-year waterproof guarantee.

“Performance is at the heart of every PING Apparel product, insisting that every design detail and fabric combination serves to make a garment move more naturally with the golfer, breathe better, or protect more efficiently from the elements,” said Andy Solheim, PING Executive Vice President.

Solheim said PING Apparel’s Sensor Technology platform remains integral to the new collection, ensuring clothing that works with the body and the demands of the game. The platform consists of SensorCool, SensorWarm, and SensorDry technologies. “Our mindset with apparel and golf clubs is the same – to continually push innovation that has meaningful benefits for golfers and raises the standard for quality across our industry. This collection does just that.”

Cobra Golf Unveils Its Most Forgiving Irons Yet; Including The Industry’s First-Ever Super Game Improvement One-Length Offering

New F-Max Irons are Cobra’s lightest, easiest-to-hit creation

Carlsbad, Calif. (August 1 2017) – COBRA Golf, a leader in golf club innovation and design, introduced today the lightest, easiest to hit irons in company history, and in doing so brought to market the world’s first-ever super game improvement ONE LENGTHTM offering. The F-MAX Irons family is comprised of men’s and women’s versions of F-MAX variable length and F-MAX ONE LENGTH set make-ups. Each combines super light-weight designs with the best in game improvement technologies to deliver COBRA’s most forgiving and easy to hit irons ever.

The COBRA Golf F-MAX Irons utilize an ultralight configuration in which lighter shafts and lighter swing weights promote maximum clubhead speed and greater distance for moderate swing speeds. In addition, the F-MAX Irons feature larger, LAMKIN REL 360 midsize grips (soft compound men’s standard size grips on women’s irons) that deliver a lighter swing weight and improve comfort and consistency on long, mid and short iron shots. Complementing the super light shafts and larger grips, COBRA Golf has designed F-MAX Irons with the following industry-leading super game improvement technologies:

• Lower Profile with Deep Undercut Design – A lower profile clubhead design moves the center-of-gravity low and back for improved launch, while the deeper undercut cavity creates more face flex for maximum ball speeds on off-center hits.
• Progressive Head Construction – Thinner 17-4 stainless steel construction in the long irons (4i-7i) provide improved speed and distance, and a softer 431 stainless steel in the short irons (8i-SW) yield ultra-soft feel and precision.
• Back/Heel CG Weighting – Weight is strategically positioned near the heel to promote a straighter, higher ball-flight.
• Offset Design – a progressive offset hosel creates higher trajectory with added draw bias to eliminate slices resulting in more consistently accurate shots.
• Premium Chrome Finish – A new nickel chrome plating provides beautiful aesthetics and increased durability for great looking, longer lasting irons.

The F-MAX Irons family is available beginning August 18, 2017 in store and at

Explore Boundaries Unknown | The Fall 17 Collection

CHASE54’s FALL 2017 Collection of high performance golf and lifestyle apparel for men and women pays tribute to nature of all forms. The collection is headlined by three Mens deliveries and two Womens deliveries, a versatile “ELEMENTS” corporate collection and fabrics with a myriad of leading-edge trademarked technology. Also carried throughout the collection are vibrant colors, prints and textures that add new interest.

The company’s Chief Designer and Creative Director, Lulu Faddis, defines the inspiration for BOUNDARIES UNKNOWN as the overwhelming connection between nature and the brands courage to push the boundaries with unexpected designs. “Nature is always evolving and knows no boundaries, which aligns perfectly with our philosophy and comes alive through our tagline “FOR THE PURSUIT”, says Faddis. “As a company, we are always evolving our designs, fabrics and technologies to make sure we’re creating golf apparel you want and trust”, she adds. “This same passion and dedication is carried throughout the new collection”, says Faddis.  “You’ll see nature come alive with geometric patterns that inspire an active lifestyle, rich colors that resemble natural light and prints that give a nod to distinguished and vintage elements in nature.


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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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