ECCO® GOLF and Erik van Rooyen Introduce New Signature Edition BIOM® H4 Collaboration
LONDONDERRY, NH – In collaboration with ambassador Erik van Rooyen, ECCO – a golf footwear innovator – introduces a new signature edition BIOM® H4 for the AW23 collection. Paying homage to his individual style, the new iteration of the shoe includes a partial redesign and showcases van Rooyen’s renowned passion for fashion and music.
ECCO GOLF and van Rooyen launched the South African’s first signature edition model last summer, and the new design is equally bold and eye-catching with nods to the style icon’s love for guitar, his iconic jogger pants, and his enviable moustache.
The signature edition BIOM® H4 is available to U.S. customers at us.ecco.com or at their local ECCO retailer on September 1.
ABOUT ECCO BIOM® H4
Available in men’s sizes 39-48, the shoe features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, while the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot.
BIOM® H4 continues to feature the BIOM® 2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.
Powered by state-of-the-art motion technologies, the pioneering ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely tuned balance of cushioning and rebound to deliver dynamic comfort.
Wrapping around the foot from the outsole to the midsole, the shoe features X-TENSA technology, which connects the T.PU element on the side of BIOM® H4 with the lace system to enhance lateral stability while adding to the contemporary, premium design.
The shoe’s uppers are crafted from premium, durable, and thin ECCO Performance Leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Doc Redman, Lydia Ko, Nanna Koerstz Madsen, Niklas Nørgaard Møller, Freddy Schott, and Caroline Masson, among others.
Visit ECCO GOlf HERE
Kavooa Pro – New Golf Training Aid Stabilizes Head and Hips
LOS ANGELES, CA – For most aspiring collegiate golfers, the pandemic brought on many challenges including isolation, excess of free time, and many questions as to what might happen with their college golf opportunities. In the case of 19-year-old Dylan Horowitz, now captain of the Chapman University men’s golf team in Southern California, he spent his time in isolation working on his golf swing and fixing one of his major swing flaws and, in the process, invented a new swing training aid – Kavooa Pro.
Kavooa Pro, the first swing training aid from Kavooa Golf, will help golfers quickly improve and develop consistent contact with the ball. Kavooa Pro is a tripod-based product that can be adjusted via a patented telescoping device with rods (golf alignment sticks) to stabilize a golfer’s head and hips during the swing. That, in turn, helps solidify pure contact for consistent ball striking.
Horowitz took inspiration from his longtime instructor, PGA teaching pro Dr. Rick Sessinghaus in developing the feedback-based device. “We used video back in 2020 to show me how my head was moving forward during the swing and Rick mentioned there was no training aid to fix that movement – aside from either having someone hold up a stick to your head while swinging and staying behind it, or placing a beanbag on top of your head. So, we began working on what’s now Kavooa Pro.”
It was during Covid of 2020 when Horowitz, who was isolated at home, had time to figure out a way to work on his game and stay positive.
Over the next couple of years, Horowitz, with the assistance of his father, Andy Horowitz, who brought significant experience as an entrepreneur building companies and selling them to Fortune 500 corporations, worked on the business side and the design aspect of the product to bring it to life.
“It works through simple cause and effect – providing instant feedback,” says Horowitz. “And its height can also be quickly and easily adjusted to anywhere between 15 and 65 inches off the ground. No matter your height, it will help stabilize your head. But you can also move it down to prevent your hips from swaying – preventing you from further distance loss. Or you can place it behind you, where it can help prevent you from coming over the top on your downswing because you’ll hit the unit before you hit the ball. So it helps get your swing on the proper plane.”
Kavooa Pro helps golfers improve the following elements of their golf games:
- Helps Quiet Excessive Head Movement
- Eliminates an Over-the-Top Downswing
- Reduces Unwanted Hip Sliding
- Improves a Too-Shallow Downswing
- Promotes Proper Turn and Rotation
- Helps Groove the Correct Top-of-the-Swing Position
- Helps Dial in Proper Low-Point Contact
- Improves Swing Path and Plane for Chipping
- Helps Improve Putting Aim and Path
The unit also includes a phone clip holder, allowing you to easily take videos of your swing. Kavooa Pro can also be used for chipping and putting. When chipping, you can angle it to the exact degree angle you need for your swing plane.
Many professional golf instructors have been trying out Kavooa Pro, with overwhelming positive feedback. Members of the North American One-Armed Golfers Association are also working with Kavooa Pro, as it’s a product that can be used by anyone. Plus, it will be presented at the PGA Coaches Summit next month, and the PGA Merchandise Show.
“A tool as versatile as Kavooa Pro helps instructors look at a golfer’s swing plane and head motion. We can also do other unique things to help them feel and see the instant feedback. That is quite valuable and the variety of uses for Kavooa Pro is crucial, as is the ease of being able to transition from one drill to another while teaching,” Sessinghaus says.
Kavooa Pro, which sells for $129.99, weighs just 3.5 pounds and can easily collapse to be stowed in the side pocket of most golf bags. It can be used on the course, at the range, or in a backyard – anywhere you can swing a club.
Visit Kavooa Golf HERE. Visit Kavooa Pro Video HERE
Bridgestone Golf Introduces New e9 Long Drive Golf Ball in Colors
COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e9 Long Drive is available in gloss colors, including pink, yellow, and orange. Designed to produce extreme ball speeds, the e9 Long Drive was created with input from World Long Drive (WLD) contestants and is the official ball of WLD.
“The e9 Long Drive was engineered with direct feedback from WLD competitors using key Bridgestone technologies, and until now were only available to consumers in white,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “With WLD majors in Kingsport, TN, Oceanside, CA, and Atlanta, GA, rapidly approaching, we knew people would see the colored balls on the telecasts and be interested in buying them. Now they can.”
The e9 Long Drive was designed to produce high launch and maximum carry, as well as enhanced forgiveness on off center hits. Developing this aspect of the golf ball’s performance was a must, as long drive competitors and recreational players alike can all benefit from improved accuracy off the tee. However as always, the focus of a long drive ball is speed and distance and the e9 Long Drive is no exception.
Features of the e9 Long Drive include an injection molded, seamless Surlyn cover and Bridgestone’s proven 330-dimple design. An extreme gradational core (softer in the center, firmer toward the exterior) promotes explosive speed and lower long game spin. Unlike many distance-oriented models aimed at faster swingers, the e9 Long Drive was designed with a slightly lower compression, making it a great choice for anyone, including average swingers, who desire higher launch, more speed, and longer carry distance.
The Bridgestone e9 Long Drive will be available at retail in classic white, pink, yellow, and orange, beginning today. All colors will carry a price of $29.99 per dozen.
Visit Bridgestone Golf HERE
Michael Feland
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