Bryson DeChambeau Seizes First Leg of FedExCup Playoffs by Dominating The Northern Trust Using Bridgestone Golf’s TOUR B X Golf Ball

Victory Marks Back-to-Back Wins for Equipment Manufacturer

COVINGTON, GA – Bridgestone Golf ambassador Bryson DeChambeau again proved he is among the PGA TOUR’s elite by claiming the No.1 spot in FedExCup Standings following a commanding four-shot victory at the season’s first FedExCup Playoff event, The Northern Trust, yesterday at Ridgewood Country Club in Paramus, New Jersey.

Relying on Bridgestone Golf’s TOUR B X ball, DeChambeau captured his third PGA TOUR win the past 13 months, joining a star-studded fraternity of only 10 golfers in history to hold that many TOUR titles before turning 25. Carding four rounds in the 60s, his lowest a 63 on Saturday, he led the field in greens-in-regulation and finished among the top five in driving distance, averaging nearly 300 yards.

“This was the first time I’ve had to hold onto a lead during the final round, but to be able to push forward and make a couple putts when I needed to was great,” said DeChambeau. “I have to thank Bridgestone Golf for being very instrumental in helping me get here and, if I can keep playing the way I am, I can do some great things.”

The TOUR B Series golf balls represent Bridgestone’s most technologically advanced models to date. During development, company engineers used data from more than three million in-person and online ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each golfer persona identified.

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COBRA PUMA GOLF Pro DeChambeau with a Dominating Win at First Playoff Event of the Year; with COBRA Golf’s KING F8+ Driver & Forged ONE Length Irons in the Bag

CARLSBAD, CA – Cobra Puma Golf athlete Bryson DeChambeau wins for the second time this season, capturing a W at The Northern Trust, the first of the FedExCup Playoff Events, catapulting him to the Number 1 position in the FedExCup Rankings. DeChambeau shot the lowest round of his PGA Tour career on Saturday to take a four-shot lead headed into the final round. On Sunday he continued his stellar play firing a 2-under 69 to finish with a four-shot victory at 18 under.

DeChambeau who is #1 in strokes gained total, #2 in GIR and T5 in driving distance this week, won with full bag of COBRA Golf equipment including the KING F8+ driver, which he put in the bag for the first time this week, and KING Forged ONE Length irons, and dressed head to toe in apparel, accessories and footwear from PUMA Golf including the celebrated PWRADAPT Leather golf shoes.

Since signing with COBRA PUMA GOLF in early 2016, DeChambeau has become known for his scientific approach to the game, his unique style, and his use of ONE Length irons. He worked with COBRA Golf’s R&D team to launch its first sets of ONE-length irons, including the new KING F8 ONE Length and the KING Forged ONE irons he currently has in the bag.  Details of the COBRA Golf Clubs in DeChambeau’s bag:

• Driver: KING F8+ Nardo 8° | TPT Model 14 MKP LT | 45.5″
• FWY: KING LTD 3/4 Fwy; 14.5 degrees | True Temper HZRDUS Black | 85x @ 43″
• FWY: F8+ Baffler 5wd | 17.5 degrees | True Temper HZRDUS Black | 85x @ 41″
• Irons: COBRA KING ONE Length Utility (4 &5) | Forged ONE Length | 6-P | True Temper X7 | 37.5″ for all
• Wedges: COBRA KING V Grind | 50° | KING WideLow Grind 55° and 60° | True Temper X7 | 37.5″ for all

DeChambeau’s PUMA Golf apparel, accessories and footwear are from the brands 2018 Autumn Winter Collection showcasing fresh, fashionable patterns, a versatile color palette and cutting-edge technical elements, that are designed to enhance on-course performance and provide looks that turn heads whether golfers are in bunkers or at the bar.

• IGNITE PWRADAPT Leather Shoes feature revolutionary and proprietary PWRADAPT Technology for more traction with every move. Additionally, the shoes deliver sophisticated style and crazy comfort with a premium leather upper combined with a mesh hybrid bootie lining for excellent fit.
• PWRCOOL Refraction Polo: Features a bold, prismatic multi-color stripe with DryCELL technology to keep you dry and comfortable and PWRCOOL Ultralite Technology to keep you cool.
• And his signature TOUR Driver Cap: Dapper and distinctive, the Driver Cap can be styled for any on or off-course occasion. Features include a moisture-wicking performance sweatband to protect sweat from affecting your game and a classic brim designed to shield your face from the sun.

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Callaway® Apparel Launches Fall 2018 Collections

MIAMI, FL – Callaway® Apparel announces the launch of the men’s and women’s Fall 2018 fashion collections. The Fall 2018 collections combine the perfect combination of heritage, flair, and function, fusing a traditional golf aesthetic with advanced performance technologies to make it easily adaptable to the elements.  “Versatility and comfort are important components to the overall design and we’ve incorporated stretch materials, performance details and finishes for a ‘must have’ cross-functional wardrobe,” said Lupe Benitez, Vice President of Product Design for Callaway Apparel.

Men’s Collection:  Featuring a multi-layering concept of base, all season, mid layers and outer layers, the Fall 2018 collection gives golfers the ability to seamlessly layer up or down in style, allowing them to easily conquer the various elements they may face in the Fall season. High performing garments that feature zonal engineering and branded technologies such as Outlast®, Thermore®, and Thermolite®, the Fall 2018 collection provides golfers with optimal temperature control and comfort. Complete with strategic seams and insets, ergonomic cuffs, and stretch panels, the Fall 18 collection marries classic designs with increased attention to modern day details.  Fashion-forward color palettes include:

Bittersweet: Based in navy and white, the intense bittersweet orange lends an eclectic accent with a hint of sports nostalgia.

Hawaiian Ocean: In this group, white and navy provide a strong background to highlight the bold pops of Hawaiian ocean.

Women’s Collection:  The elegant and sporty Fall 2018 women’s collection features cross-functional garments that can be worn from the course to the clubhouse.  Showcasing dazzling blue and burst of energy prints and solids, the women’s collection can be mixed and matched to create a myriad of classic looks.  Engineered for comfort, breathability and extended range of motion. Ventilated panels, lightweight fabrics and Swing-Tech™ Series fabrics “bring improvement to every movement.”

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