Golf News – August 27, 2018

Callaway Releases New Chrome Soft Truvis Stars & Stripes and European Ryder Cup-themed Golf Balls

CARLSBAD, CA – The new Callaway Chrome Soft European Truvis Golf Balls and new Chrome Soft X Truvis Stars & Stripes Golf Balls are officially available online and at retail. Also available are the Company’s popular Chrome Soft Truvis Stars & Stripes Balls, which were first introduced in May and are being re-launched based on popular demand from golfers.

Each of these golf balls features our popular Truvis pattern, and the new Chrome Soft European Truvis Golf Balls feature a European-themed design with yellow stars on a blue background. Both of our Chrome Soft Truvis Stars & Stripes balls include a patriotic red, white, and blue pattern, and this is our first Chrome Soft X version of the ball.

These golf balls are designed with all of the performance benefits of Chrome Soft, led by an innovative Graphene-infused Dual SoftFast Core, for an extremely fast and soft-feeling ball that promotes high launch and low spin off the tee for long distance, and incredible spin and control around the green.

Visit Callaway Golf here:

Puma and Malbon Golf Announce New Collaboration the Celebrates Individuality and Style While Respecting the Tradition of the Game

The Reimagined Golf Collection Features Fresh, Streetwear-Inspired Designs Fused with Passion for Golf

CARLSBAD, CA – PUMA Golf, a leader in golf style, innovation and design, unveiled today a fresh collection of lifestyle golf apparel, footwear and accessories in tandem with Los Angeles-based brand, Malbon Golf.

PUMA has continued to make a name for itself in the golf community, pushing the envelope of golf fashion, with style geared for youthful golfers and traditionalists alike, designed to be worn on and off the course. Malbon Golf jumped on the scene with that same mindset, passionate about golf, and determined to deliver unique gear to inspire a new generation of golfers. The two brands have teamed up to create a unique 8-piece collection that unexpectedly blends vintage PUMA style and authentic golf silhouettes with preppy style and urban street wear. The result is an instantly iconic collection with undeniable character and individual style delivering a fashionable edge from the links to the street.

“When the chance to work with PUMA Golf was presented to us we jumped at the opportunity. PUMA is a heritage brand yet they have been able to connect with the youth through creative product and marketing,” said Stephen Malbon, founder of Malbon Golf. “Malbon Golf was created for the new generation of golfers, paying respect to the traditions of the game but propelling it into the future.”

“The idea for this collaboration was brought to us by passionate golfers on our team who are also engrained in the fashion and skate culture,” said Grant Knudson, Head of Footwear & Accessories, PUMA Golf. “Working with Malbon and his team was a natural fit from day one – it was a true collaboration in the sense that we were able to combine a variety of concepts and ideas and let creativity run its course. Good ideas can come from anywhere and this uninhibited, outside the box approach resulted in a collection that anyone passionate about style and golf will appreciate – it’s a perfect mix where you can stand out without making a scene.”

Visit the PUMA Malbon Collection here:

Kentwool Introduces “SesationWool” Sock: The First and Only Sock With Treated Fiber to Ease Foot Pain

Ground-breaking New Sock Infused With Therapeutic Ingredients for Relief from Foot-related Aches and Pains

GREENVILLE, SC – Building on a long-standing commitment to foot comfortKentwool, maker of the “World’s Best Sock,” announced today the introduction of a therapeutic sock for foot pain relief. The new SensationWool sockfeatures Kentwool’s signature, superfine Merino wool in combination with Nufabrx® nylon, which is infused with capsaicin and a synthetic cooling agent. This combination of warming and cooling ingredients, similar to those found in over-the-counter pain treatments, provides temporary relief of foot-related aches and pains of muscles and joints associated with strains, sprains, arthritis, bruises, cramps, stiffness and soreness.

“Kentwool socks were born out of a desire to keep customers comfortable, helping them to pursue the activities they love with less pain and more enjoyment,” said Lauren Hubbard, president of Kentwool Performance Apparel. “The SensationWool is an extension of that commitment to comfort, taking the proven performance properties of wool and coupling them with the power of Nufabrx® technology. The socks’ warming and cooling sensations deliver pain relief without the mess and inconvenience often associated with creams and pills. We’re thrilled to offer our customers an easy and effective way to ease their pain.”

Kentwool’s SensationWool socks are offered in an ankle-height style and natural color. They are constructed from a proprietary blend of superfine Merino Wool and other natural and high-tech performance fibers, including Nufabrx® nylon, a fiber infused with capsaicin and a synthetic cooling agent. The SensationWool’s pain management features are lab-tested to last through 30 wash cycles, and the incorporated ingredients are cosmetic-grade and safe for regular wear.

“We’re excited Kentwool chose Nufabrx® yarn for use in its most innovative socks to date,” said TexDel CEO, Jordan Schindler. “We believe clothing will start to care for your body in entirely new ways. We see the day when well-being is simply part of your everyday outfit, and the SensationWool sock is at the forefront of this movement.”

Since 2008, Kentwool has delivered the “World’s Best Sock” from its headquarters in Greenville, SC.  Drawing on 175 years of mastery in wool manufacturing, Kentwool leverages the attributes of wool, nature’s performance fiber, for unmatched comfort and performance in the sock category.

Visit Kentwool here:

LA Golf Shafts Appoints Former Aldila Head of Engineering John Oldenburg Chief Product Officer

LA Golf Shafts Release The Shackles On Oldenburg’s Creativity and Innovation To Design Performance-Driven Shafts For Tour Pros and Amateurs

LOS ANGELES, CA – LA Golf Shafts, the new business venture spawned by Southern California-based LA Golf Partners, appointed renowned product designer and shaft guru, John Oldenburg to Chief Product Officer.

Oldenburg spent 20 years as the head of Aldila engineering and product development and brings a wealth of knowledge, experience, and expertise that will propel LA Golf Shafts to the forefront of the golf shaft industry. One of the games’ true shaft innovators, Oldenburg brings two decades of experience in designing shafts for golf’s best players, including the winners of 25 Major Championships and hundreds of professional tour events worldwide.

“Throughout my shaft design career, I often felt true shaft innovation has been restricted by the economic realities of doing business in golf’s OEM world. Since we are truly player driven and oriented to the aftermarket, I have new and unprecedented freedom to pursue truly unique, innovative and state of the art concepts in golf shaft design,” said Oldenburg. “The freedom to select and incorporate advanced and exotic materials based solely on technical and performance criteria rather than purely economic considerations significantly expands our design window and heightens my team’s ability to design and innovate groundbreaking products. Having these design shackles taken off is great for me, but the true winners will be our partners and the recreational players who end up with our innovative new shafts in their bags. Producing all our products here in the USA is another huge plus.”

Oldenburg continued, “The confidence of knowing I can walk out of my office and go onto the production floor to directly oversee bringing our ideas to life was the icing on the cake for me. It is a huge competitive advantage for us that all of the material sourcing, prototyping, manufacturing and testing is happening here in the US with a dedicated and talented workforce that has decades of experience creating prototypes.”

A graduate of the University of Illinois School of Engineering with a degree in Aeronautical and Astronautical Engineering and a Master’s Degree in Engineering/Technical Management, Oldenburg earned the nickname “shaft guru” by his peers. With performance and technological advancements at the forefront of the LA Golf Shafts movement, Oldenburg’s background will be the driving force to bringing this vision to fruition.

LA Golf Shafts was established to create a golf equipment company unlike any other in the sport, one where the ownership group includes professional athletes from the world’s top professional tours. The company’s mission is to bring the player/owner signature series products to golfers at every level through a commitment to producing authentic tour validated products, designed and made in the USA with American sourced materials.

Visit LA Golf Shafts here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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