Cleveland Golf Introduces RTX 4, Our Most Tour Authentic Wedge Ever
HUNTINGTON BEACH, CA – Cleveland® Golf is proud to announce RTX 4, the most tour-authentic wedge Cleveland Golf has ever made. Enhanced with fourth generation Rotex, experience your best short game performance with the all-new RTX 4. Cleveland’s RTX 4 will launch in North America on Sept. 14, 2018.
Cleveland Golf remains at the forefront of wedge design, producing short game innovations and technologies since 1979. With the RTX 4, Cleveland Golf held nothing back during development, creating a made-for-tour wedge in its purest form. Utilizing our latest face technologies, tour-preferred shaping, expanded grind offerings, and the most popular components used by Tour professionals, the RTX 4 is our most tour-authentic wedge of all time.
“With the new RTX 4, we spared no expense in trying to achieve the best possible wedge for the best players in the world, and then bring that wedge to the consumer,” said John Rae, Vice President at Cleveland Golf. “We worked tirelessly with our tour staff to refine every detail of the wedge and its shape to fit their needs.”
The foundation of RTX 4 is the 4th generation of Cleveland’s proprietary Rotex Face Technology. Following four life cycles, years of research, and millions of data points, the tolerances were tightened to help provide ultimate short game control. RTX 4 generates more spin through the sharpest Tour Zip Grooves, most aggressive face milling, and more precise laser milling.
“It feels like the ball is really spinning off the face,” said Shane Lowry. “There are extra little grooves in there, which makes it spin more and it definitely does spin more.”
Following extensive tour feedback, RTX 4 features a more compact blade shape, with less offset and a smaller overall profile to provide that classic blade design that tour players prefer. Additionally, RTX 4 offers four new sole grinds, including an all-new XLOW grind, to provide the versatility to execute the most challenging greenside shots.
“I mean it’s got that soft feel which is so nice,” said Graeme McDowell. “I really love the bounce profile here. I like the feeling of using the back bounce on the wedge so, when I look at that, it’s something that really appeals to me.”
“What I love about this wedge is the sole in the bunker,” said Keegan Bradley. “It doesn’t dig in too much, and I’m able to really clip the ball and put a lot of spin on it. We are all very excited to play this wedge.”
Key Innovations Inside RTX 4:
- Rotex Face Technology: The 4th generation Rotex Face features Cleveland’s sharpest grooves and most aggressive face milling pattern.
- Tour-Developed Sole Grinds: Four sole grinds, deliver enough versatility to execute every short game shot imaginable.
- Progressive Feel Balancing Technology: Next-generation Feel Balancing Technology is optimized by loft for even more short game control.
- Tour-Authentic Components: RTX 4 comes standard with the #1 wedge shaft and #1 wedge grip on the PGA Tour.
- Tour Shaping: Tour-driven compact shaping uses less offset to provide more workability and confidence at address.
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Lamkin Grips Announces Partnership With Women’s PAG Champion Danielle Kang
SAN DIEGO, CA – Lamkin Corporation – the original manufacturer of premium golf grips – is very proud to announce Danielle Kang, the winner of the 2017 Women’s PGA Championship, as their new LPGA brand ambassador and the company’s first female spokesperson.
Upon signing the new multi-year agreement, Kang commented on working with the Lamkin team to create her own customized grips, “I’ve really enjoyed the process of testing and refining my grip selection with Lamkin. It’s a privilege to work with a company that is so committed to developing new grip innovations and groundbreaking technologies. With such a wide assortment of grip materials, surface patterns and sizes, even the most discriminating golfers can find a Lamkin grip that’s perfectly suited to their game.”
In addition to playing with Lamkin grips, Kang will provide valuable player testing, product development feedback and appear in upcoming Lamkin Grips’ advertising and promotional campaigns in the United States and in key international markets. Lamkin is also working closely with Kang on a signature line of golf grips incorporating the company’s patent-pending GENESIS material and new FINGERPRINT TECHNOLOGY.
Bob Lamkin, CEO and President of Lamkin Grips, shares Kang’s enthusiasm for the new partnership and the company’s growing presence on the LPGA Tour, “Danielle is an exceptional athlete who is at the forefront of a new generation of players making the LPGA Tour one of the most entertaining places to watch golf. Since Danielle moved into the spotlight after her Major win, she has handled herself with tremendous confidence and poise. I am extremely proud of this new partnership and look forward to Danielle representing the Lamkin brand to golf enthusiasts around the world.”
Throughout the upcoming season and in 2019, Kang will be highlighted in various Lamkin marketing and social media campaigns as well as swinging the company’s grips in the world’s biggest Women’s golf events.
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Is Your Gear Ready Whatever the Weather?
With record temperatures and record rainfall, is your gear ready whatever the elements throw at it?
BOLTON, UNITED KINGDOM – Whether you’ve been sweating through the hottest July on record in California, swimming in the wettest July on record in Pennsylvania, or combining the two in Arizona which has had both above average temperatures and rainfall, one thing is for sure, the weather in 2018 has been far from normal.
But golf goes on. And while the changeable weather might put off a few, the rest of us are out there on all but the hottest or wettest days doing our best to enjoy the game.
So what does the changing weather mean for golfers? And how can choosing the right gear help them get the best out of their game?
“The unpredictability of the weather isn’t just a challenge for golfers,” comments Ralf Niesing, head designer for golf bag specialists BIG MAX USA. “As golfers are faced with changing conditions we need to make sure that our equipment will function at its best whatever the weather.”
“Over the past five years our focus has been on developing the best water-proof and water-resistant bags on the market but that can’t be at the expense of practicality when the sun comes out. Very few golfers have the luxury of having a wet weather set up so as designers we need to make sure that whatever conditions a golfer wakes up to, their equipment is ready to perform.”
But with so many variations in the weather the ‘Goldilocks’ combination of equipment that is ‘Just Right’ whatever the weather is a puzzle that is very hard to solve.
Niesing continues, “So we have two lines that lead the field in waterproof technology, but we don’t want to be the ‘waterproof bag’ company. To make sure of that, we have to think about practicality in hot weather that doesn’t compromise our wet weather performance. So we take care to pick materials which can resist extreme temperatures and remain durable under the stress of the heat. This goes for our colours too. Our bright European styling is one of our most recognisable design points so we have to work out ways that minimise fading in direct sunlight. Out of these different needs we developed our unique waterproof material that is incredibly lightweight, durable in rain and sunshine, washable if it gets muddy or dusty and keeps its colour whatever the weather.“
“They say that necessity is the mother of invention and I do truly believe that we as manufacturers will have to accomodate climate fluctuations more and more in our designs over the coming years. The trends are there to see, so if we want to continue in our aim of making a golfers life on the course easier and more enjoyable we have to be increasingly creative in our solutions to the problems that they face. So far I think we have done a great job at BIG MAX but rest assured, we’re already working on the next generation of products that are led by golfers‘ needs and among the leading manufacturers I don’t think we’ll be alone in thinking that climate will be an important part of those next steps.“
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