adidas Revisits Classic Retro Style with New MC80 Footwear
CARLSBAD, CA – adidas is taking a trip back to the archives to offer golfers a modern take on the classic designs that defined an era in golf footwear. Today, adidas is introducing MC80 – a new spikeless footwear silhouette infused with premium materials and technologies in an aesthetic inspired by the rich history of adidas golf footwear from the 1980s. The crisp, clean design built on a gender-neutral last will be available in a broad range of men’s and women’s sizes beginning August 1.
- Style inspired by adidas’ archives from the 1980s gives golfers a modern classic spikeless footwear option
- Subtly combines LIGHTSTRIKE and BOOST technology for added comfort and stability
- The footwear is built on a gender-neutral last and will be available in a broad range of men’s and women’s sizes beginning August 1
adidas has designed golf footwear for nearly 50 years. As fashion trends and technology have evolved, the brand has continued to introduce footwear models that offer golfers performance and function with unique style. For MC80, designers at adidas were motivated by the growing trend in retro-style footwear that’s taking place in the sport. With the adidas archives at their disposal, and heritage models like the “Cherry Hill” from 1987 to inspire them, designers landed on a polished and classic design that rekindles the vintage style from eras past, all while subtly featuring today’s technology.
The MC80 features a rich leather upper with brogue stitch detail and croc texturing throughout. For surprising comfort and stability, adidas combined LIGHTSTRIKE in the midsole with BOOST cushioning concealed in the heel. In the outsole, the MC80 features the iconic TORSION bar to provide golfers with additional torsion control and stability. adidas also included a technical spikeless TPU outsole for added traction. A rubber welt in the midsole helps to complete the look.
The heavy and stiff characteristics that often-accompanied golf footwear models of the past are replaced with a lightweight and flexible upper to give golfers additional comfort as they walk throughout their rounds. adidas also included an INSITE PU insole to help with fit, comfort and stability. The MC80 was first introduced as part of the adidas x Bogey Boys collection through a limited-edition model. The in-line colorways for MC80 will feature a classic white and black, white with pops of yellow, and a special white and light blue limited-edition colorway exclusively for adiClub members on adidas.com.
Visit adidas Golf HERE
BenQ Debuts New LH820ST Laser Projector Built for Small to Medium Golf Simulation Rooms
COSTA MESA, CA – BenQ, an internationally renowned provider of visual display solutions, continues its commitment to delivering the most realistic, user-friendly golfing experience for the growing at-home and commercial golf simulation market with the new LH820ST laser projector. Available for $1,899 MSRP, the full-HD, 3,600-lumen LH820ST short-throw laser projector features 90% Rec. 709 color coverage for realistic golf course images, 0.5 throw ratio, convenient HDMI connectivity, 20,000 hours of maintenance-free use, and robust features for easy, flexible installation. It’s ideal for golf sim in garages, basements, and other shared spaces.
“Golf sim has become mainstream, creating demand for laser projectors that are not only affordable but also work for small sim spaces and have great picture quality,” said Bob Wudeck, senior director of business development at BenQ Education. “BenQ has been at the forefront of the golf simulation market since we introduced our 4K UHD LK953ST and WUXGA LU935ST short-throw laser projectors two years ago. The LH820ST checks every box for golfers wanting to put in a golf sim but are tight on space or wanting to update their existing projector for the best quality. It’s the first golf sim laser projector under $2,000 offering incredible value.”
The LH820ST uses native 1080p full-HD (1920 x 1080) resolution, providing sharp and detailed images without downscaling or compression, which is perfect for golf simulation, full-HD movies, and gaming. BenQ golf simulator projectors perfectly reproduce the lush greens and vivid blues of golf courses. The company teamed up with color experts to develop an exclusive Golf Mode that optimizes color accuracy. This allows golfers to immerse themselves in pleasantly natural reproductions of the most popular golf courses around the world. With 3,600 lumens, the LH820ST provides bright projection, allowing users to clearly see the image on the golf simulator screen even in bright environments.
The BenQ LH820ST is also the perfect projector for golf sim rooms that need to double as media rooms. The projector’s powerful laser projection utilizes a dual color wheel system that covers an unparalleled 90% of Rec. 709, the industrywide standard for color reproduction in HD video and movies. Users enjoy golf, movies, and games in perfect color, knowing that what’s on-screen is exactly what the director intended. In addition, the increased color ratios and pure laser-generated RGBY hues dramatically enhance color saturation and guarantee superior projected image quality compared to lamp projectors.
For most golf simulation setups, a short-throw projector is key because it allows for projector placement where it is needed to fill the screen while being mounted safely outside the hitting area and without casting a shadow. This is even more important for small- to medium-sized golf sim rooms. With a 0.5 throw ratio, the LH820ST can project a 177” image (7.7’ by 13’ screen size or 86” by 154” actual viewable size) when placed within just 7 feet from the screen, as an example. It delivers a large picture without the expense of optional lenses. Also, the LH820ST is great for golf simulators that may require a floor-mounted projector due to space restrictions. The LH820ST also features an HDMI input for directly connecting the devices running golf sim software to the projector and ensuring no lag or signal degradation.
“The fact that this is a laser projector for $1,900 is great. You get a sharp, bright image with BenQ’s gorgeous color and dynamic range, and the short throw distance is perfect for mounting the projector up close to the screen to help avoid unwanted shadows on your image. This is a projector designed with golf simulation experiences in mind.” — Carl’s Place YouTube Review of the BenQ LH820ST
BenQ provides setup tools to make installation fast, simple, and perfectly aligned. With digital shrink and shift tools, users can adjust the projected image by reducing and moving it by 0.5%. To counteract the trapezoid effect that can occur when a projector is installed or placed off-center, the LH820ST offers a 2D keystone correction range of up to plus or minus 30 degrees on both the horizontal and vertical axes. Corner fit control adjusts each corner for perfectly aligned image geometry. The projector also features screen fill, which allows the projector to easily switch from native resolution to best match the desired aspect ratio with maximized pixel counts while avoiding image distortion, all with just a few clicks in the on-screen menu. Users don’t need to go into graphics card or Windows display settings, which saves time and hassle.
Finally, like all BenQ projectors in its laser family, the LH820ST eliminates the hassle and cost of installing replacement lamps while providing long-lasting 20,000-hour light source life and beautiful colors. Every BenQ laser projector has an IP5X-rated, dustproof, sealed laser engine that eliminates the need for filters, perfect for dust-prone environments such as a garage or basement. The result is a long-lasting projector that keeps users from worrying about filters or lamps — only hooks and slices.
Visit BenQ LH820ST HERE
Duca del Cosma Signs Women’s Golf Superstar Georgia Hall
NORTH PALM BEACH, FL – Duca del Cosma the premium Italian golf fashion brand, has signed top ranked women’s superstar Georgia Hall to wear its latest Pro Spike shoes on a global basis from this month.
The British Major winner and European Solheim Cup star will make her first appearance in Duca del Cosma shoes at the AIG Women’s Open on 9 August at Walton Heath, attempting to become the first home golfer to win the prestigious title on two occasions. When capturing her first Major in 2018 at Royal Lytham & St Anne’s, she became the first player to shoot four sub-70 rounds in the tournament’s history and describes the event as her favourite.
The new contract with the brand that offers the widest selection of golf shoes for male and female golfers on the market, also embraces her fourth consecutive appearance as a stalwart of Europe’s Solheim Cup team in Spain this September. She has an impressive record in the event with eight wins, including four straight victories in the 2019 competition. The eight-time Tour winner picked up another professional title recently at the Aramco Team Series – London, when she led Team Hall to victory.
Commenting on the signing, Frank van Wezel, Chairman of Duca del Cosma, said: “We’re thrilled to welcome Georgia to the Duca family and are confident that she will add a great deal to the profile and appeal of the brand, as we offer even greater choices of styles and colours in our women’s collections of golf shoes and boots. Her standing in the women’s game and ambition to add more titles to her name make Georgia the perfect ambassador for the Duca del Cosma brand,” he added.
Georgia will be showcasing the signature AVANTI Pro Spike shoes as part of the Women’s Pro Collection introduced earlier this year. Developed for professional golfers to wear over long periods of play, the lightweight, waterproof shoes feature an elegant white design and striking red outsoles with soft spikes, plus technology that delivers maximum stability during the swing.
Designed to meet the rigorous demands of a Tour season, the super stable AVANTI shoes enable Georgia Hall to walk close to an estimated 2.5 million steps in comfort during her busy golfing schedule each year.
The holder of an MBE, Georgia became a British golf sensation when she was the first player to hold both British Girls’ and Ladies’ Amateur titles at just 17 years old. Turning professional in 2014, she worked at her game consistently with unwavering dedication and was rewarded with a place on the 2017 Solheim Cup team at the age of 21 and played in all four matches.
She joins a team of other Duca del Cosma brand ambassadors, including six-time DP World Tour winner Joost Luiten, emerging Dutch star Daan Huizing and fellow LPGA golfer Kelly Tan.
Visit Duca del Cosma HERE
Michael Feland
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