Srixon Introduces The New Soft Feel Golf Ball:
Distance Never Felt This Good
HUNTINGTON BEACH, CA – SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the new Soft Feel golf ball. The Srixon Soft Feel is available in Soft White™ and Tour Yellow™ and officially launches in North America on August 1, 2018.
Now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximize distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, the Soft Feel delivers all-around performance from tee to green at an unmatched price. Longer. Softer. Better. The new Soft Feel from Srixon.
“The all-new Soft Feel was designed to help players maximize their distance off the tee, while providing even better feel and control,” said Jeff Brunski, Vice President of Research and Development. “The latest generation of Soft Feel accomplishes this goal offering a lower compression ball for incredible distance, but a softer cover to provide that greenside performance all players crave. The Soft Feel provides all-around performance at an incredible value which really separates this golf ball from the rest.”
The key technologies inside the new Soft Feel include:
- Energetic Gradient Growth Core. Soft Feel’s core technology provides a high-launch, low spin trajectory off the tee for added distance with an ultra-soft feel.
- Soft, Thin Cover. The softer, thinner cover promotes more greenside spin and a softer feel on all pitches, chips and putts.
- 338 Speed Dimple Pattern. The upgraded dimple pattern reduces drag and cuts through the wind for more accuracy and consistency on every shot.
Independent Test Results:
Srixon worked with Golf Laboratories, Inc. to conduct independent, outdoor robot testing of the new Soft Feel golf ball against key competitors. The results show how Soft Feel provides optimal tee-to-green performance at an incredible value:
- The Energetic Gradient Growth Core and new 338 Speed Dimple Pattern provide ideal launch conditions and less drag, which delivers longer driver distance than more expensive ionomer cover competitors.
- The Soft Feel stands apart in terms of accurate iron play. The core technology, along with the new aerodynamic dimple pattern, allows the new Soft Feel to cut through any conditions, offering more distance, consistency and control with your irons.
- Srixon’s Soft Feel completes its all-around performance, and separates from the competition, with better greenside spin and control. Thanks to the thinner, softer cover, the Soft Feel generates more spin on pitch, chips shots than its more expensive competitors.
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Galvin Green Launches EDGE Capsule Collection
Urban-Inspired Line Designed for On and Off Course Wear
VÄXJÖ, SWEDEN – Galvin Green – the world’s leading maker of high-performance and functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX® – announces the launch of the EDGE capsule collection crafted for the modern, style-conscious golfer. The exclusive EDGE range features 3D patterned bomber jackets, camo polo shirts, sweatshirts, bandanas and more available at select golf shops and TrendyGolfUSA.com.
Three years in the making, EDGE is composed of 16 contemporary garments and accessories themed in a fashionable camo look featuring unique color combinations of black, grey, green and red. The line covers most of the brand’s pioneering multi-layers, designed to help golfers play in all weather conditions.
“The EDGE collection is more than just a brand statement – it reflects the feedback we’ve had from younger golfers who are very keen to be seen wearing Galvin Green branded gear, both on and increasingly off the golf course,” says Nicholai Stein, Brand Manager of Galvin Green. “Galvin Green focuses on using the most advanced fabric technology for high-performance apparel in fashionable colors, but EDGE is all about cool-looking gear you can wear anytime that will also perform while you’re on the course.”
In addition to matching camo belts and caps, the collection includes shell layer waterproof jackets, windproof Interface-1 tops, warm Insula sweatshirts and cool Ventil8 Plus shirts and pants, retaining all the renowned Galvin Green technical performance benefits.
The shell layer is highlighted by the E-LLUSION, a waterproof GORE-TEX® full-zip jacket in a striking 3D pattern with mesh lining, a lightly padded collar and subtle branding on the chest and back of collar. The lightweight E-TRIANGLE IRON jacket features GORE-TEX® Paclite Technology stretch fabric in a tailored fit with an extra-light padded collar.
Additionally, the EDGE Interface-1 hybrid jacket offerings includes the E-GOLF BASE jacket with two-way front opening for a full-zip or button-down option plus a quilted collar with rib cuffs and hem; and the E-CAM PRINTED full-zip jacket with double layered collar, rib cuffs and hem, front pockets and red accented wind panel.
Three Insula jackets are included within the range – the black E-INSULA PATCHWORK, the E-INSULA WAVE half-zip pullover with an eccentric black and white design and front kangaroo pockets, and the E-INSULA GG LOGO sweatshirt that sports a front cell phone pocket and EDGE chest logo.
Complementary E-BLACK Ventil8 pants with a bold white stripe are a standout item of the line along with Ventil8 Plus polo shirts E-EMPFLAGE in camo with stripes, E-CAMONOIR with contrast collar and sleeve trim, and E-THE WHITE and E-THE RED shirts. Completing the line are the E-CAMO belt, two E-CAPS in red and green, and an E-CAMO bandana.
Galvin Green is also the Official Team Supplier of Weatherwear for the 2018 European Ryder Cup Team. Through this partnership, the company will provide its premium outerwear garments to the captains, vice captains, team members and their caddies during the matches at Le Golf National. Part of the brand’s esteemed Multi-Layer system, the outfit includes a GORE-TEX® fabric shell layer and an Interface-1 hybrid jacket.
Based in Sweden, Galvin Green is a pure golf brand that developed the sport’s first apparel layering system – the Multi-Layer Concept – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.
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Nippon Shaft Wins Senior British Open
CARLSBAD, CA – Nippon Shaft won its second consecutive senior men’s major Sunday (July 29) – and its third of the year – when the 54-year-old pony-tailed Spaniard captured the Senior Open Championship at St. Andrews in Scotland.
The champion used the Nippon Shaft N.S.PRO MODUS³ Tour 105 steel shafts in his irons and wedges to shoot a 12-under par total with rounds of 68-67-72-69—276 to win by one stroke at the home of golf. Two weeks ago, the winner of the Constellation Senior Players Championship won using N.S.PRO MODUS³ Tour 105 steel shafts in his irons and wedges as well.
Earlier this season, Sunday’s winner won the Regions Tradition – also a senior major – using the same complement of Nippon Shaft N.S.PRO MODUS³ Tour 105 steel shafts. He has now won six times in five seasons of senior golf.
Nippon Shaft’s MODUS³ models now have won 18 times this year on pro tours around the world and for the 141st time overall. It was the eighth win this year for the MODUS³ Tour 105 shaft.
“Nippon Shaft would like to congratulate the champion on winning his second senior major,” said Hiro Fukuda, sales and marketing for Nippon Shaft. “We are very proud that our N.S.PRO MODUS³ Tour 105 has become one of the most popular tour shafts and that our MODUS3 lineup of shafts are growing in popularity to help players perform at their highest level.”
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