Golf News – August 11, 2023

EDISON 2.0 Wedges Lead the Wedge Category with  Redistribution of 42% More Mass Where It Counts

ROCKPORT, TX – Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, announces that the new EDISON 2.0 wedge design positions up to 42% more mass directly behind or even above center-face and high-face impact points than any other wedges on the market, leading the wedge category with the redistribution of mass in the club head.

“I’ve been pursuing dramatic changes in wedge design for over thirty years,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “It’s obvious all major wedge brands have started putting just a little bit more mass in the top portion of the clubhead, however, none are anywhere close to the EDISON 2.0. In fact, none of today’s wedges have even caught up to where my Reid Lockhart® wedges were in the 1990s. A caliper measurement comparison of the face thickness of any major brand wedge to my historic wedge designs proves that I have led this design concept for decades. The EDISON 2.0 wedges are generations ahead of everyone else.”

The EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed for the extraordinary skills of elite tour players. They have the most efficient distribution of clubhead mass in the category to deliver better distance consistency, more forgiveness and improved spin.

Koehler shares that his extensive study of the impact pattern on thousands of recreational golfers’ wedges reveals that even the most skilled golfers routinely make contact higher in the face and over a larger area than do the elite tour professionals. He explains this is why rank-and-file amateurs cannot get consistent performance from their wedges, and why you even see tour professionals frequently come up way short with their wedge shots.

Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.

In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.

The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.

All EDISON 2.0 wedges are backed by the Company’s 30-Day Risk Free Trial. The Edison craftsmen will build you any EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.

EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS® shafts and Lamkin® grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more.

Visit EDISON HERE Wedges HERE

SuperStroke Releases Limited-Edition Official Ryder Cup Putter Grips

WIXOM, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, has introduced the Officially Licensed 2023 Ryder Cup SuperStroke Putter Grips – a must-have, limited-edition offering that celebrates the prestigious biennial match in style. Available in exclusive Team USA and Team Europe designs in SuperStroke’s most popular models, these stylish and colorful grips embody the spirit of international competition.

Crafted with SuperStroke’s renowned quality and performance, the grips deliver exceptional control and precision on the greens, giving you the confidence to take on any putt. They also give golfers a chance to own a piece of golf history.

“With so many participants using SuperStroke grips in the upcoming Ryder Cup matches in Italy, we’re anticipating the excitement of this prestigious competition,” says SuperStroke CEO Dean Dingman. “These special-edition Ryder Cup grips are the perfect way to show your allegiance to the United States or European team while adding style and color to your favorite putter.”

This limited-edition offering includes an array of SuperStroke’s best-selling and most Tour-proven putter grip models, including the Flatso 1.0, played by three-time major winner Jordan Spieth and 2021 U.S. Ryder Cup team member Patrick Cantlay as well as the very popular Tour 3.0 17”, played by the 2023 US Open Champion. The following grip styles are now available in Team USA and Team Europe designs exclusively at superstrokeusa.com:

  • Tour 1.0
  • Tour 2.0
  • Tour 3.0
  • Pistol Tour
  • Pistol 1.0
  • Pistol 2.0
  • Flatso 1.0
  • 2.0PT
  • Tour 3.0 17”
  • WristLock

The following putter grip models in Team USA and Team Europe designs are available at retail stores nationwide:

  • Tour 2.0
  • Pistol 1.0

Every SuperStroke putter grip now features Zenergy multi-layer grip construction that delivers total performance. A soft, tacky outer layer offers extreme gripping ability, while a firm rubber inner core provides the stability and feedback you need to play your best. Plus, the new technology adds unmatched confidence to quiet your hands – and mind – during every stroke.
The new Spyne™ Technology has an improved, embossed ridge along the grip’s underside that guides you to repeatable hand placement – making it easier to square the face at impact. New Multi-Zone Texturing translates to strategically placed texture in high-sensory areas that optimizes feedback and comfort from the incredibly soft polyurethane outer layer.

Patented No-Taper Shaping minimizes grip pressure with an advanced parallel design that quiets your hands and adds stroke consistency. Located at the top of SuperStroke grips, the Tech-Port allows you to easily add game-improvement options, including the patented CounterCore weight system and performance tracking sensors.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 38 tournaments on golf’s major professional tours, totaling more than $27 million in first-place prize money in those events.

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 450 tour pros. From signature shapes and sizes to the cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

Ryder Cup 2023 will take place at the beautiful Marco Simone in Rome from September 29 through October 1.

Visit SuperStroke Golf HERE

Michael Feland
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