Golf News – August 1, 2023

Sun Mountain Golf Turning Trash Into Treasure

MISSOULA, MT – Sun Mountain Eco-Lite golf bags turn trash into treasure by using REPREVE® polyester yarn made from recycled plastic bottles. Beyond the positive environmental impact of keeping this post-consumer plastic waste out of the landfill, Eco-Lite bags include many of the most popular features offered on Sun Mountain’s top-selling bags. Eco-Lite Stand Bag is available with a retail price of $249.99 and Eco-Lite Cart Bag retails at $279.99.

In addition to the environmental benefits of Eco-Lite’s fabric using post-consumer recycled plastic, Eco-Lite Stand Bag and Cart Bag are top-quality golf bags in their own right and both got some updates for 2024. Specifically, Eco-Lite Stand Bag gets a new 8.5”, 4-way top that features Sun Mountain’s proprietary easy-on, easy-off E-Z Lite Dual Strap System. The stand bag offers six pockets including a velour-lined valuables pocket, sizeable apparel pocket, quick-access range finder pouch, and a hydration sleeve. Eco-Lite Stand Bag is ultralight at just over four pounds and is available in six different colors.

The 2024 Eco-Lite Cart Bag also gets a new 9”, 14-way top that features fourteen individual full-length dividers to organize and protect clubs. The cart bag offers ten pockets including two velour-lined valuables pockets, vented cooler pocket, sizeable apparel pocket, magnetic closure range finder pouch, and multiple accessory pockets. Two utility handles help when lifting the bag on and off a golf cart, and the cart-strap pass through keeps the cart strap from blocking pocket access. Eco-Lite Cart Bag weighs six pounds and is available in six colors.

Sun Mountain partners with 1% for the Planet and donates a percentage of Eco-Lite sales to Montana Rivers, Inc., an organization dedicated to conserving and protecting rivers through outreach, restoration, and advocacy.

Made by Unifi, Inc., REPREVE® is the global leader in recycled performance fibers. Leveraging its proprietary regeneration technology, REPREVE® has transformed more than 35 billion plastic bottles into recycled fiber that is trusted by leading brands to develop sustainable products worldwide. REPREVE® offers advanced fiber technology that delivers enhanced comfort, greater performance, superior durability, thermal regulation, and more. As the only eco-performance fiber with U TRUST® product verification to certify transparency and traceability, REPREVE® is uniquely positioned to empower brands and consumers to champion sustainability. As a catalyst for change, REPREVE® is committed to leading the global shift towards a more sustainable future by innovating today.

Visit Sun Mountain Golf HERE

Club Champion and Tour Experience Golf Officially Merge Branding

WILLOWBROOK, IL – Following the acquisition of renowned Canadian club fitter, Tour Experience Golf (TXG) in 2022, top US club fitter, Club Champion, has officially brought the Canadian branding under the Club Champion umbrella. On August 1, the TXG brand will transition to Club Champion and their physical stores will be represented as Club Champion Canada.

“This is an exciting move and one we’ve been collectively working toward for some time,” said Nick Sherburne, Club Champion founder. “For over a year, we’ve been working together behind the scenes but viewed outwardly as separate — this branding update will give our audiences more clarity and reinforce what we already see as a united team.”

With this rebrand, Canadian golfers will notice subtle Club Champion branding in the Canadian stores, but the biggest change will come from a social media perspective. Since the initial merger announcement, TXG has been the functional content team for both the Canadian brand and Club Champion. All social media and content creation has operated under a joint TXG by Club Champion brand; these accounts have continued to grow, with an audience of 70,000+ on Instagram and over 70 million views on YouTube. Now, all of those properties will revert to Club Champion branding.

As for brick and mortar, Club Champion Canada currently has four studios – Calgary, Mississauga, The Pulpit, and Toronto – with plans to expand to Vancouver and beyond. With a new address in Calgary and a new concept at The Pulpit, Club Champion Canada is finding new real estate formats to bring Tour-level improvement to every golfer.

Visit TXG/Club Champion HERE

Michael Feland
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