Golf News – April 8, 2021

FootJoy X Todd Snyder Debut Premiere Series

NEW BEDFORD, MA – Building on FootJoy’s legacy of over 150 years as a leader in performance, quality and innovation, Snyder designed a capsule collection of polos, windbreakers, cardigans, shorts, joggers, caps, and golf shoes to complement the brand’s existing leadership in the category with his own signature twist.

Snyder is no stranger to the game of golf: he grew up across the street from the Ballard Country Club in Huxley, Iowa, where as a boy he was fond of sneaking on the course after hours and playing a few holes—minus the greens’ fees. For the designer, golf was also a way to spend quality time with family, further punctuating the emotion of nostalgia that runs as a through line to this collection.

For over 150 years, FootJoy has remained committed to their principles of performance, quality and innovation – from being among the first shoe makers to develop “left” and “right” shoes in the 1800’s to introducing the first membrane-free waterproof golf shoe; from bringing game-changing innovations like the use of SoftSpikes® cleats and adoption of the BOA® closure system in golf shoes to offering full golf shoe customization and fundamentally changing the perception of the golf glove into a piece of performance equipment. FootJoy has led with innovation every step of the way.

Says Snyder, “When I was little, I caddied for my dad and my grandpa. I never had golf shoes until I was big enough to wear my dad’s, and he wore FootJoy. It was a rite of passage for me. It’s a brand that’s synonymous with the game, and I associate them with family time and comfort. I still remember how comfortable my dad’s shoes were.”

Earlier this year, FootJoy launched two new product lines, including Premiere Series, a collection of three styles equally committed to style and performance, for the  discerning golfer. Upon introduction, they immediately became the shoe chosen by more players on the PGA Tour than any other, including style icons like Adam Scott,  Ian Poulter, and Billy Horschel.

To build on the momentum of this collection, FootJoy saw a natural opportunity for extension by developing an apparel line to complement the Premiere Series. The brand was excited to work with Snyder because of his successful track record of collaborating with American heritage brands in a way that blends the brand’s unique qualities with Snyder’s signature aesthetic. “Premiere Series is an incredible line that showcases FootJoy’s commitment to performance, style and innovation. Todd Snyder’s deep passion for brand authenticity and style made him the perfect partner for this effort. We couldn’t have collaborated with a better partner, who has a strong perspective on what golf style means to the modern golfer,” says Chris Tobias, vice president, FJ Footwear.

Premiere Series features three new upper designs, all inspired by iconic shoes from the FJ archives made relevant for today through modern technology, materials and detailing. Utilizing advanced lightweight materials and the proprietary VersaTrax+ traction technology, the Premiere Series delivers incredible underfoot comfort, game-changing traction, and Tour-caliber performance.

Visit FootJoy HERE

Introduces REVA Golf Balls

CARLSBAD, CA – The new Callaway REVA is engineered for women who want to increase their distance, launch the ball higher, and have more fun out on the course. It promotes longer, straighter shots, and it’s easy to hit with an oversized construction that conforms to the rules of golf. If you want to play with more confidence, than you need to try the new REVA.

Features & Benefits

Long & Straight Our Tri-Blend Ionomer Cover is specifically designed for women to maximize distance and forgiveness from their swing. It’s built for longer, straighter shots from ball speed, high launch and low spin.

Easy To Hit Promotes higher ball flight and consistent contact with an oversized construction that conforms to the rules of golf. REVA is engineered to give you more confidence on every swing.

Visit Callaway Golf HERE

FootJoy Showcases Player Scripting for Augusta

NEW BEDFORD, MA – As the golf world turns its attention to Augusta, FootJoy, the #1 Shoe and Glove in Golf and the leader in on-course apparel, is excited to share scripting around the 2021 Masters Tournament.

Featured players include Webb Simpson, Max Homa, Will Zalatoris and Bernd Wiesberger, each of whom will be wearing spring standouts from the newly launched Bethesda Collection. This collection features a soft red as the focal point, which cleverly pairs with the azalea landscapes, and is complimented by storm blue and vanilla accent colors.

The shoes for each tournament participant include the all-new Premiere Series. This line, which is inspired by footwear of the past, is supercharged with FootJoy’s latest technology and innovation, making it the perfect fit for the modern game. The Packard Collection will be worn by Max Homa, Will Zalatoris and Bernd Wiesberger, while Webb Simpson will don the timeless cap toe design of the Tarlow Collection.

Visit FootJoy HERE

Michael Feland
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