Golf News – April 24, 2018

Titleist Introduces New AVX Golf Balls

Four-Month Test Market Validates New High Performance Choice Providing Remarkable Distance and Exceptionally Soft Feel with Piercing Low Ball Flight

FAIRHAVEN, MA The breakthrough performance of Titleist AVX – a new high performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies – will now be available to golfers everywhere.

A comprehensive test market conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritize distance and extremely soft feel.

Beginning today, Titleist AVX is available in golf shops across the U.S. The precision manufacturing of AVX at Titleist Ball Plant 3 in New Bedford, Mass. – also home to the industry-leading Pro V1 and Pro V1x models – has been accelerated in order to meet golfer demand and the worldwide launch of AVX in the coming months.

“Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes ever make it past the initial machine and player testing phases. AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX – our lowest flying, lowest spinning and softest feeling high performance golf ball – to help them play their best.”

AVX TECHNOLOGY AND PERFORMANCE: Featuring a proprietary multi-component construction, AVX delivers remarkable distance and penetrating flight, very low long game and iron spin, exceptionally soft feel and premium scoring control through the following new technologies:

  • Innovative high speed, low compression core technology results in a powerful engine to drive remarkable distance with exceptionally soft feel.
  • The invention of a new high flex casing layer enhances speed and controls spin to promote even greater distance.
  • The proprietary GRN41 thermoset cast urethane elastomer cover has been specifically formulated by Titleist Golf Ball R&D to deliver premium scoring control with exceptionally soft feel and long lasting durability.
  • A unique catenary aerodynamic design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.
  • AVX is made by Titleist associates in the company’s state-of-the-art Ball Plant 3 manufacturing facility to the highest performance and quality specifications in the industry, ensuring the most consistent performance ball to ball, and dozen to dozen.
  • AVX is offered in both white and high-optic yellow.

“During the test market, we heard from a lot of golfers playing competitive models who realized they had been giving up performance in order to play a softer feeling golf ball,” Mahoney said. “With AVX, not only were they getting the feel that they love, they were also getting longer distance with great performance in the short game – and they were playing better. That’s the reason so many golfers are talking about this golf ball.”

Visit Titleist Golf here:

Nippon Shaft Wins Valero Texas Open

CARLSBAD, CA – Nippon Shaft’s N.S. PRO MODUS3 steel shafts earned their 131st professional victory on Sunday (April 22) at the Valero Texas Open.

The 30-year old Texas native won his first PGA TOUR event using N.S.PRO MODUSTour 105 X-flex steel shafts in his irons to shoot 17-under par with rounds of 69-67-67-68–271.

“Nippon Shaft would like to congratulate yesterday’s winner on the first victory of his PGA TOUR career,” said Hiro Fukuda, sales and marketing for Nippon Shaft.  “Nippon Shaft’s N.S. PRO MODUS3 steel shafts began accumulating victories on the world’s top-level tours nine years ago and we are proud to have been involved in 131 victories to date.”

Visit Nippon Shaft here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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One Comment

  1. Bill Vostinak

    Peanut Gallery two cents: The AVX only lacks durability. We had them in SC and I also got some more in Carlsbad. You might even gain a few yards if you are a high spin player as they do not spin as much as the V and X. My 9 hcp wife is totally sold. I am sadly a compulsive ball tester/changer, but it makes my Top 3 premium balls and is also a great putting ball.

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