Golf News – April 21, 2021

Honma Releases Limited-Edition T//World GS RED Driver

CARLSBAD, CA – Iconic golf equipment brand Honma released its T//World GS (Gain Speed) family of clubs to instant acclaim earlier this spring. Now, the brand known for beautifully crafted performance announces its new, very limited-edition GS Red driver is now available. The exquisitely designed red driver delivers the same game improvement technology as the original T//World GS model, bringing players of varying abilities increased club head and ball speed with maximum forgiveness.

In Asian cultures, the color red represents happiness, beauty, vitality, good luck, success, and good fortune. Honma’s Chairman chose the club’s distinctive striking hue to adorn the driver’s crown, sole and shaft and inspire the bold and confident golfer. The GS Red shaft comes with an all-red Vizard shaft, made in Sakata, Japan, designed for straight flight and unmatched performance.

The exclusive opportunity to make a bold statement includes a limited inventory in North American of 9.5- and 10.5-loft GS Red drivers, available this spring and summer through Honma’s online retail store.

TECH BREAKDOWN – GS Red 460-cc drivers, designed for straighter ball flights and increased distance, are artfully shaped with a raised Keel Sole towards the heel to promote draw-bias and a lower, deeper CG and high MOI to maximize forgiveness. The 9-gram adjustable weight in the heel allows for individual customization for preferred ball flight. The GS driver’s titanium construction, utilizing Ti811 for the body and a Ti 6-4 face, allowed engineers to sculpt thick and thin allowances throughout the club head to create its optimal speed and stability.

Honma’s new Flip Slot technology increases face flexure and reduces spin for more speed and forgiveness. The precise location and shape of the forward Toe Slot creates shot-straightening gear effect on off-center hits. Additionally, regardless of where the ball strikes on the club face, the Radial Face dynamically flexes all parts of the club face to harness more speed. The Radial Face design has rib patterns and variable thickness for a weight efficient design. The ribs specifically add strength to the top and bottom of the face to ensure hits obtain advanced flex and speed.

Honma engineers achieved a master feat to design the GS driver properties to work ‘in phase.’ The flexure of the ultra-thin titanium crown, Radial Face and Flip Slot react at the same time, for the same amount of time, to deliver more consistent shot patterns. This produces the most speed off the club and adds distance for a wide range of players. The variable thickness crown also saves weight that is more efficiently used elsewhere in the design.

The GS driver includes an integrated heel-bias crown graphic applied to encourage golfers to return the club face to square at impact. A key feature in Honma adjustable clubs, the revolutionary non-rotating hosel, is also featured in the GS driver. The system keeps the shaft perfectly aligned through all adjustable loft-lie settings, delivering distance and directional consistency for all golfers.

Visit Honma Golf HERE

AHEAD is Official Headwear Partner of Women’s Golf Day 2021

NEW BEDFORD, MA – For the sixth year, AHEAD is pleased to be the official headwear partner supporting Women’s Golf Day (WGD).  On June 1, 2021 AHEAD will join more than 50,000 women and girls, 900 golf courses and 68 countries around the world participating in this international one-day event, which was created to engage, empower, and support women and girls through golf.

AHEAD’s official WGD headwear showcases the event’s iconic logo and is offered in the distinctive red, white, and black associated with Women’s Golf Day. Golf courses participating this year that wish to carry AHEAD merchandise should email womensgolfday@aheadhq.com.

AHEAD’s long-time partner, professional golfer, and businesswoman Annika Sörenstam, has also pledged support for Women’s Golf Day through her ANNIKA Foundation.  AHEAD and Sörenstam have enjoyed a long-standing partnership, with the golf legend exclusively wearing AHEAD apparel on the course.

Women’s Golf Day is completely unique in the sporting world, being the only one-day, global celebration of female sport.  Launched in 2016, the annual event now takes place on the first Tuesday in June and continues to grow each year as the sport continues to rise in popularity.

Venues can still register to host an event for Women’s Golf Day 2021 by visiting www.womensgolfday.com and going to “Register a Location.”

Visit AHEAD apparel HERE

Duca Del Cosma Sets the Pace With Advanced Shoe Collection

THE NETHERLANDS – Italian golf fashion brand Duca del Cosma has unveiled its most advanced shoe range in the latest SS21 Collection designed to appeal to American golfers looking for premium hand-crafted footwear that push the boundaries in terms of style, performance and sustainability.

Featuring a host of new premium styles for men and women in an array of daring colors, the vibrant Spring/Summer Collection incorporates new performance-enhancing and eco-friendly features to deliver an unrivalled look and feel on and off the course.

The athletic Tomcat & Wildcat pairing spearhead the collection and incorporate the new Airplay XII outsole that demonstrates the brand’s commitment to sustainability. This innovatively engineered outsole is made from recyclable rubber and has 2-Way-Twist triangular nubs on the pivot point for an extra smooth transition in the swing. Cone-shaped nubs ensure optimum grip and the B-Light rubber outsole delivers a lightweight feel.

OnSteam® technology provides waterproof protection in the inner lining and features a new 100% breathable, recyclable microfibre that offers the feel of leather, but with the absorption capacity eight times its weight in water. Maximum comfort is achieved with a temperature-regulating effect that keeps the foot dry in all weather conditions.

More new models include the classic looking Elpaso in the Men’s collection, as well as the stylish Siren, chic Bellezza and dashing Esti in the Women’s range.

  • The stylish Elpaso  adds a modern twist to a traditional golf shoe. A Nappa leather upper provides superior comfort, while recyclable microfibre in the sock system and insole gives the shoe an eco-friendly update. Both the OnSteam® lining and ARNEFLEX® insert sole provide waterproofing and breathability, while the spikeless Airplay XI outsole adds a striking modern look.
  • The stylish Siren in the Women’s range is crafted using soft Italian Nappa leather and delivers unparalleled looks for wear both on and off the course. With OnSteam® lining and an ARNEFLEX® insert sole, the waterproof shoe ensures feet remain dry and comfortable throughout the day. The shoe also features the new Airplay XII outsole.
  • The white Bellezza is a nod to classic golf shoes of the past thanks to the stylish interchangeable kiltie that covers the laces. The outer is crafted from soft Italian leather to guarantee comfort, while cone-shaped nubs on the Airplay IX outsole deliver a solid grip. A slightly elevated and see-through midsole gives the stylish shoe a modern look. A white leather kiltie comes as standard, with a variety of 10 different colors available separately.

Duca del Cosma SS21 – 2

The sneaker-style Esti  offers a truly unique look and is packed with flare for golfers seeking a shoe that really stands out both on and off the fairways. Crafted using Nappa leather, the upper features a ‘love’ strap and Duca del Cosma branded tee, as well as a dotted exterior for added style. The Airplay VIII outsole delivers the perfect combination of function and fit, making the Esti an extremely versatile shoe.

Retained 2020 models in the Men’s collection include the award-winning Belair and La Spezia II, sporty Kuba, classic Eldorado and Camelot, colorful Rebel and Energy, distinctively athletic Flyer, as well as the unique California and Florida and supremely comfortable Monterosso ).

Among the standout Women’s shoes that are carried over are the sporty Kubana, animal print Marquessa, Vinci and the award-winning King Cheetah*, classic Isabel and Rhapsody, vibrant Vogue and Style. The popular Festiva sneaker-style shoe is also continued.

*Duca del Cosma adopted a King Cheetah cub – one of the rarest animals on the planet – in support of the Endangered Species Centre (HESC) in Hoedspruit, South Africa. With every King Cheetah shoe sale, the brand donates $15 to the Cheetah breeding program in an attempt to help preserve this beautiful animal. This style has been selected for a Global Footwear Award 2020.

Visit Duca del Cosma HERE

Michael Feland
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