Golf News – April 2, 2021

Edel Golf Launches New Wedges That Allow Golfers to Dial in Their Wedge Game With the Flip of a Weight

LIBERTY HILL, TX – Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.

“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”

In our testing, only 20% of golfers saw their best performance with the heaviest weight in the center, meaning 80% of golfers will benefit from the ability to adjust the weight in their wedge to match their swing. When golfers found their preferred weight location, they saw 44% more accuracy down range in combined distance and offline dispersion. Players also saw roughly 10% more backspin with the heaviest weight in it’s preferred position.

“The opportunity to launch a category defining innovation doesn’t come around often” said Chris Koske, VP of Sales and Marketing at Edel Golf. “When you’ve got a product that shows a demonstrable improvement in performance for every golfer that tries the wedge, it’s just a special moment in golf. ”

In addition to the weighting technology, the new SMS wedges feature a Forged 1025 Japanese carbon steel construction with an elongated groove pattern for more groove coverage across the face. The new CNC milled sole grinds allow for extremely tight tolerances in both weight and consistency of grind from wedge to wedge. Golfers use their wedges in a variety of ways from full shots out of the fairways to a number of various face angles and swing types around the greens. Because of that, we’ve created four unique sole grinds to bring the ultimate playability and customization to these wedges.

Visit Edel Golf HERE

Rapsodo and Golf Digest Collaborate to Launch Coach Connect™, an All-in-One Coaching Platform

ST. LOUIS, MO – Rapsodo, creator of the Mobile Launch Monitor (MLM) and leading brand in golf data analytics, and Golf Digest, the world’s number one golf media brand, today announced the availability of its new virtual golf instruction platform – Coach Connect. The digital platform combines Rapsodo’s leading launch data from the MLM with Golf Digest Schools’ instruction eco-system featuring premium instruction from the game’s top teachers across the country for a remote and COVID-friendly teaching experience for players of all abilities, designed to help improve the games of golfers anytime and anywhere.

Rapsodo’s Mobile Launch Monitor is a portable monitor that gives players the ability to analyze their swing by monitoring distance, ball speed, launch angle and more directly on their iOS mobile device or tablet. Golf instructors, pros, coaches and amateur players can now access the all-in-one golf coaching platform in both Rapsodo’s MLM app, as well as Golf Digest Schools Connect via the Golf Digest Schools mobile app.

Coach Connect is the only subscription-based virtual coaching platform on the market that seamlessly incorporates industry leading launch data to provide coaches with a better understanding of the students’ skillset and progress. This platform provides a virtual avenue for coaches and players to communicate, organize lessons and track progress.

Users can view video swing playbacks and metrics such as launch angle, club speed, ball speed, apex trajectory and more through the MLM app, which can be shared directly with a coach of their choice. Coaches can set pricing, collect payment, send drills and provide visual feedback and explanation through the Mark Up and Voice Over tools to their students throughout the country via the application, either remote or in person. The Mark Up tool allows teachers to physically draw on students’ videos in order to visually point out specific feedback – for example, circling a foot placement to further elaborate on what can be corrected. Similarly, the Voice Over function works to have teachers talk over the video replay to provide insight as if they were seeing their student swing in real-time.

Top teaching professionals available for booking include: PGA Teacher of the Year Mark Blackburn, Mike Malaska, Trillium Rose, Helen Kurtin and more. Players can also invite their own coach to the app.

Visit Rapsodo Golf HERE

TaylorMade Golf Company Announces Dustin Johnson Spider Limited Commemorative Edition Ahead of the Season’s First Major

CARLSBAD, CA – As the golfing world returns to Augusta just six months after Dustin Johnson’s record-breaking performance, TaylorMade Golf Company honors his major championship victory by announcing the Dustin Johnson Spider Limited Commemorative Edition putter.

This truly unique design is built to mirror the specs of DJ’s winning Spider. A seamless solid black crown is absent of any sightline, allowing him to aim with the topline while also promoting reliance on feel at address and during the putting stroke. In addition, it features a short slant hosel, a Counter Core SuperStroke GT 1.0 grip and two 9g weights placed in the heel and toe.

Subtle green accents have been added on the sole and back badge as a nod to the iconic venue, while a specialty box completes a springtime vibe. It’s outfitted with the 2020 Season’s Tradition putter cover he used the week of his victory.

Visit TaylorMade HERE

Michael Feland
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