PUMA Signs Four-Time Major Champion Ernie Els As Global Brand Ambassador; Els Will Wear The Brands Footwear On Tour
PALM BEACH GARDENS, FL – PUMA Golf, an innovation and style leader in apparel, accessories and footwear, announced today that it has signed Ernie Els to a multi-year agreement as a global brand ambassador. As part of the partnership, Els will wear the brands footwear during his professional events.
Els will wear PUMA’s IGNITE PWRADAPT and NXT family of shoes on Tour. The PWRADAPT family of footwear features a cutting-edge traction system with 3-dimensional traction pods and responsive cushioning with IGNITE Foam, for the ideal blend of industry-leading technology, style, comfort and performance. A Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes.
“I’m excited about this new relationship with PUMA,” comments Els. “I’ve been wearing their golf shoes since the start of the year and honestly I feel like it’s really been a factor in me catching some form of late. I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at PUMA have nailed it. I’m very happy to be part of the team.”
As part of this new partnership, Els will work with the PUMA team to help influence and design colorways and styles of future PUMA golf shoes. “I understand what golfers needs in terms of how a shoe can actively help you play to the best of your ability,” says Els. “It’s rewarding to be able to share that with a company like PUMA and to know that they’re going to create another golf shoe that has the looks and innovation to match the performance that a golfer craves.”
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AHEAD, The PGA of America Announce Partnership Extension
NEW BEDFORD, MA – AHEAD and The PGA of America have extended their partnership agreement through 2021. AHEAD will provide licensed products for the PGA’s spectator events, including the 2019 PGA Championship to be played at Bethpage Black in Farmingdale, N.Y., May 16-19.
The three-year extension continues the long-term partnership between The PGA of America and AHEAD, a leading provider of headwear, apparel and accessories to the green grass, resort, collegiate, and corporate markets.
“AHEAD has been a long and valued partner of ours and we enjoy collaborating with them on creative merchandise ideas for our events,” said Mike Quirk, who is in his seventh year as Senior Director of Merchandising & Licensing for The PGA of America. “It is partnerships such as the one we have with AHEAD that contribute to the success of our annual championships.”
The AHEAD Fixtures Division recently completed a redesign of the dedicated event fixturing system to showcase AHEAD products at these events. This updated fixture package will debut at this years’ PGA Championship at Bethpage Black.
In addition to the PGA of America, AHEAD has established partnerships with Arnold Palmer Enterprises, Nicklaus Golf, the USGA, PGA Tour, The Champions Tour, The Open Championship, the ANNIKA Foundation, numerous PGA Tour events, and many other organizations, events and foundations.
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IRVINE, CA – STAMINAPRO, a LUMINAS Brand, congratulates brand ambassador Tony Finau for his top five finish at this year’s Masters.
Coming off a 2018 Masters in which he dislocated his ankle in the Par 3 Contest, Tony quickly moved up the leader board with a 2019 tournament tying, and career low round, of 64 during Saturday’s third round. Tony’s four rounds of par or better earned him his top 5 finish which assures him a return visit to the Masters next year.
“For me it’s exciting because I know I’m going to come back next year,” said Finau. “If you drive it with some length, you have a huge advantage here. I finished 10th last year, fifth this year, so hopefully will keep that trend going next year.”
“Tony Finau is a world class golfer and we congratulate him on an exciting tournament and finish,” said Matt Case, CEO of Luminas. “Tony is an ideal brand ambassador for STAMINAPRO exuding great character and hard work and we look forward to seeing him in the winner’s circle again soon.”
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