Golf News – April 11, 2023

adidas Introduces First-Ever Ultraboost Golf

CARSLBAD, CA – The iconic sportswear golf has been waiting for is ready to hit the fairways. Today, adidas is introducing the first-ever Ultraboost Golf that’s specifically designed for the course. Inspired by the original Ultraboost silhouette that was first unveiled in 2015, this version will offer golf- specific features to accompany the fresh style and maximum comfort that Ultraboost is so widely known for.

To celebrate Ultraboost coming to the sport for the first time, adidas is making this launch special by offering two limited-edition colorways: the legendary OG black and purple as a tribute to the first Ultraboost, and an all-grey version with pops of green. Members of adidas’ adiClub will also have early access beginning today to a unique silver and olive colorway that will be available exclusively on adidas.com. All colorways will be offered in unisex sizing.

“At the heart of Ultraboost is a silhouette that perfectly blends high-performance with streetwear fashion, and that’s something we wanted to bring to the course,” said Masun Denison, director of global footwear, adidas Golf. “Even though it’s been around for less than a decade, it’s such an icon within the brand, so we took our time to only add pieces that would benefit golfers while still keeping the DNA that make this shoe so great. We know there are golfers out there that have been waiting for this one, so we’re excited for them to finally experience it and we’re excited for them to finally experience it out on the course.”

Built using the same last that Ultraboost-lovers are used to, the design team at adidas Golf subtly infused some golf-specific updates that all golfers will appreciate:

  • ADIWEAR rubber outsole with raised textured lugs for spikeless performance and comfort on and off the course. This outsole also features an anti-clogging polished surface to help keep grass and dirt out so that traction stays at its best.
  • Reinforced PRIMEKNIT upper and microfiber leather toe overlay for additional stability.
  • The upper combines hydrophobic yarns in the vamp and water-repellant mesh in the back-half of the upper to help repel any unwanted moisture.
  • Floating croc-textured saddle and TPU heel clip to provide lateral stability throughout the swing.
  • Updated EVA sockliner is engineered for golfers as its properties include anti-slip and moisture wicking functions.

All models of Ultraboost Golf will still feature full-length BOOST cushioning so golfers can experience both comfort and energy return in every step.

The limited-edition colorways will be available on adidas.com, the adidas app and at select retailers worldwide beginning Friday, April 21. The adidas.com-exclusive silver and olive colorway will be available for early access to adiClub members, which is free to join, beginning today.

Visit adidas Golf HERE

PXG® Continues Its Retail Store Expansion with Its First Ever Kansas City-Based Retail & Fitting Studio

SCOTTSDALE, AZ – PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first Kansas-based retail and fitting studio. Delivering the ultimate golf retail experience, PXG Kansas City offers custom golf club fittings, modern golf apparel, and on- and off-course accessories. 

Situated in Overland Park, PXG Kansas City provides quick and easy access to PXG’s unique brand experience to golf enthusiasts across the greater Kansas City metro area. The area is ranked a top 30 golf market in the U.S. based on number of golfers and has more than 68 golf courses in the vicinity, making it an ideal location for PXG to expand its retail footprint in the Midwest.  

“With a growing population, strong and stable economy, and a keen interest in golf, Kansas City is an exceptional location for PXG’s newest retail store,” said PXG Founder and CEO Bob Parsons. “With our new store, Kansas City-based PXG Troops will now have easy access to the absolute best, personalized golf experience in the business.”

The premier, 5,297-square-foot facility houses three state-of-the-art club fitting bays powered by TrackMan® technology, a dedicated putter fitting studio, and a 130-square-foot practice putting green ideal for testing out PXG’s arsenal of high-performance putters. Other features include an expansive retail showroom fully outfitted with PXG’s latest apparel and accessories and a comfortable customer lounge.

“We are thrilled to open our doors in Kansas City and share our brand with the community,” said President and Executive Creative Director of PXG Apparel Renee Parsons. “Whether you’re an avid golfer, new to the game, or a fan of fashion, PXG Kansas City is fully prepped and ready to serve the unique needs of all of our customers.

Located on 119th Street and Blue Valley Parkway, PXG Kansas City is easily accessible from Interstate 435 and Highway 69.

Visit PXG Golf HERE

Michael Feland
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