February 16, 2021

Two New Exotics 721 Irons Featuring VIBRCOR, Diamond Face 2.0 Technology Announced by Tour Edge

BATAVIA, IL – Tour Edge, the pound for pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series irons: the C721 iron and the E721 iron. These ultra-premium irons provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance. This is being led by innovation breakthroughs by Tour Edge, most notably the new Diamond Face 2.0™ and VIBRCOR™ technology that provide the ultimate in power and feel. The performance and design goals of the Exotics 721 Irons are to provide every level of golfer two extreme distance irons that feature full-face forgiveness and ball speed with a perfected sound and feel.

Exotics C721 Iron

This ultra-premium player’s distance iron is being led by innovation breakthroughs by Tour Edge, most notably the new Diamond Face 2.0™ and the VIBRCOR™ Technology that provide the ultimate in power and feel. The Exotics C721 Iron features a smaller, more classic shape, more traditional lofts and a thinner topline that is ideal for a broad range of golfers.

Dual VIBRCOR Technology – The Exotics C721 Iron consists of a high-grade, ultra-light TPU (Thermoplastic Polyurethane) injected into the hollow-body pocket to create new speed-inducing and feel-enhancing technology called VIBRCOR. The proprietary VIBRCOR TPU is strategically placed in two places within the iron to create a feel-enhancing internal technology with perimeter weighting around the entire clubhead for maximum forgiveness and power off the face.

VIBRCOR performance TPU is injected into the hollow-body cavity and works in partnership with an extremely thick, yet light VIBRCOR layer to further aid the feel of the clubhead and to produce faster ball speed off the face, while dampening shock at impact. This dual VIBRCOR treatment creates the sound and feel of a forged muscle-back iron in a sleek, extremely long and forgiving player’s distance iron design. The hollow-body design with dual VIBRCOR infusions delivers a low CG (Center of Gravity) which helps maximize launch, distance and overall playability. It also adds 12 grams of weight to the low end of the clubhead, in turn increasing deflection to create an explosive spring effect off the face.

Full-Face Diamond Face 2.0 Technology – The Exotics C721 Iron features full-face Diamond Face 2.0™ technology, the first time Tour Edge has employed Diamond Face technology in an iron. Different diamond shapes of variable face thickness behind the face act as mini-trampolines to create faster ball speeds and expand the sweet spot to outer areas of the face.

There are a total of 92 Diamond shapes featured on Diamond Face 2.0 that cover the entire face of the C721 iron. Diamond Face 2.0 features three different thicknesses in an interweaving pattern and features a face thickness reduction of 29%. This increase in Diamond Face coverage to the extreme heel and toe dramatically increases ball speed on off-center hits. The decrease in overall thickness of the face also saved five grams of weight that was relocated to the lowest part of the clubhead.

Military Grade Maraging Steel, L-Cup Face – The design is a two-piece cast body with a forged high-strength Military-Grade Maraging Steel Face that is plasma-welded onto a 17-4 stainless steel body.

This ultra-high-strength steel is used in aerospace, with applications including landing gear, helicopter undercarriages, slat tracks and rocket motor cases and other applications which require a high strength-to-weight material. This allowed Tour Edge engineers to produce a significantly thinner face, the thinnest in an Exotics iron to date.

The L-Cup Face acts as a hinge designed to improve accuracy and protect ball speed on off-center hits. The thin L-Cup Face design combined with the Military Grade Maraging Steel dramatically increases face flex across a greater surface area of the face. A thinner leading edge provides a dramatic spring-effect throughout the face for incredible forgiveness on miss-hits either off the toe or the heel.

Hollow-Body Technology – Tour Edge has long been a pioneer in hollow-body iron designs, translating the benefits of wood construction into classic iron designs. This hollow-body iron design of the Exotics C721 Iron offers the best in perimeter weighting and increased face flex, plus the ability to have a thinner face and a deeper CG in a thin-sole iron design. The hollow body design creates distance and forgiveness and when combined with VIBRCOR, it achieves a player’s distance iron with the feel and control of a forged iron.

Exotics E721 Iron

The ultra-premium extreme distance Exotics E721 Iron is designed with a larger footprint and a wider sole that utilizes hollow-body VIBRCOR and Diamond Face 2.0 technology.

Dual VIBRCOR Technology – The Exotics E721 Iron utilizes a high-grade TPU strategically placed in the deep 360-degree undercut pocket to create a new speed-inducing and feel-enhancing technology called VIBRCOR. A second TPU is encapsulated in the steel covered cavity insert works in partnership with the extremely thick, yet light VIBRCOR layer to further aid the feel of the clubhead, produce faster ball speed and to dampen sound and shock. This dual VIBRCOR treatment creates the feel of a full-flush cavity iron in a sleek, extremely long and forgiving iron head.

Full-Face Diamond Face 2.0 Technology  The iron features a full-face Diamond Face 2.0™ technology; the first time Tour Edge has employed Diamond Face technology into an iron. Different diamond shapes of variable face thickness behind the face act as mini-trampolines to create faster ball speeds and expand the sweet spot to outer areas of the face. There are a total of 103 Diamond shapes featured on Diamond Face 2.0 that cover the entire face of the E721 iron. Diamond Face 2.0 features three different thicknesses in an interweaving pattern and a face thickness reduction of 21%, the thinnest ever produced for an Exotics iron. This increase in Diamond Face coverage to the extreme heel and toe of the thinner face dramatically increases ball speed on off-center hits.

360-degree Undercut Design / Extreme Toe Weighting – The design is a 1-piece high-strength steel body with a 360-degree Undercut Design that lowers the CG to produce a higher launch and increased face flexing, ball speed and overall distance across the entire face. Extreme toe weighting on the Exotics E721 Iron elongates the sweet spot for added forgiveness.

Power Lofted Distance – The lower and deeper CG allowed the E721 irons to be power-lofted to create distance and lower spin rates, while achieving the same launch characteristics as a standard lofted iron. This makes for a modern long-distance game improvement iron design that will provide extra distance and straighter shots with the same apex heights expected from standard lofts.

Visit Tour Edge Golf HERE

PXG Reveals Sexy New High-End, High-Performance GEN4 Golf Clubs

SCOTTSDALE, AZ – PXG, the global golf research and development powerhouse, today revealed its amazing new GEN4 Golf Clubs. Leveraging the company’s latest, groundbreaking innovations and most advanced technologies to date, the lineup of all-new Drivers, Fairways, Hybrids, and Irons is designed to deliver explosive performance and pure sex appeal.

PXG has long said that it will not deploy product until it’s ready – balking industry convention in favor of taking its time and leaving nothing on the table. Products are simply ready when they’re ready.

Informed by years of unbridled research and development, PXG’s new flagship GEN4 Golf Clubs are the apex of the company’s club lineup. Everything the company understands about performance is featured in these golf clubs. Presenting significant advancements in materials innovations, combined with precision engineering and personalized performance, GEN4 Drivers, Fairways, Hybrids, and Irons firmly align with PXG’s mission to deliver the world’s finest equipment.

And with today’s reveal, PXG has confirmed that GEN4 is indeed ready and will deploy for pre-sale on March 9, 2021.

Today’s announcement comes one month after the company released its all-new PXG 2021 0211 Golf Clubs – a compelling option that delivers obscenely good performance at a killer price.

Distributed through PXG’s customer-focused, direct-to-consumer model, the two new releases, as well as PXG’s celebrated existing technologies, enable the company to support golfers across the equipment market.

Special pricing is available to all current and past Military, Veterans and First Responders through the PXG for Heroes program.

“We want everyone to experience PXG’s killer patented technology, so we’ve expanded our offerings to support a wider audience of golfers,” Bob Parsons added. “Whether you prefer the latest technology and most advanced fitting options or simply want a sexy set of sticks that deliver incredible performance, we’ve got you covered, and we’re proud to count you among our PXG Troops.”

Visit PXG Golf HERE

PuttOut Golf Expands Its Range of Training Aids With the Compact Putting Mirror

LONDON, UNITED KINGDOM – After recently surpassing 120,000 sold of the original Putting Mirror and Gate Sets (launched in 2019), PuttOUT have now brought forward their second addition to their Putting Mirror family, the all-new Compact Putting Mirror. Compiling dozens of players’ feedback coming from their PGA TOUR and Korn Ferry Tour rep, coaches, and product ambassadors alike, this smaller, simplified Mirror design was created with just the essentials in mind, supremely portable for the player to grab-and-go; to throw down for essential alignment checks before playing their rounds, then kept safely in their golf bag.

The striking Compact Mirror includes alignment graphics drawn on the underside of the outer mirrored piece, used for help with properly aligning putter face, ball position, and eye position, and is encased in a mid-tack elastomer surround. Similarly to its bigger brother, the Compact Mirror’s base comes equipped with 158 1.5mm rubber spikes to hold the it in place not only on grass putting greens, but also on carpet or PuttOUT’s selection of Putting Mats.

Weighing just 80g, the Compact Putting Mirror also includes: scratch-proof coating; is made from a shatter-proof polycarbonate; and ensures it’s longevity by being protected in a neat, sealable canvas bag.

PuttOut Golf Introduces Second Edition of Best-Selling Product, the Premium Pressure Putt Trainer

LONDON, UNITED KINGDOM – Continuing on their successes of three Golf Digest awards and two MyGolfSpy awards, PuttOUT Golf are introducing a long- awaited two new products to their line — the Premium Pressure Putt Trainer, and the Compact Putting Mirror.

In developing the new Premium Trainer, the category-leading company based in Central London took inspiration from feedback ranging from first-hand customer requests, to world-renowned coaches (Me And My Golf, Mark Crossfield, Matt Lockey), all the way to players from the highest levels of the PGA TOUR, and has made modifications from four years of sales (over 400,000 units sold worldwide)

The first new development of the new Trainer is the addition of an alignment stickholder towards the top of the Trainer’s ramp. The new feature acts as a rubber grip for a soon-to-be-released Alignment Stick Set from PuttOUT, but can also be paired with the player’s existing alignment stick setup.

The second improvement to the Premium Trainer is the introduction of the three mid-way dot targets on the larger rubber circle target (the circle replicating a regulation golf  hole). The smaller targets allow the player to focus in and use them either as another common target — especially for those who prefer to aim towards the back of the cup on putts (or  place tee pegs in the back of the hole to aim towards) but can also be used to allow the player to adjust to slight breaks of the putting surface in their practice. Knowing that grass putting greens are rarely flat, and a player’s floors at home are rarely perfectly level, this  addition was wholly welcomed by testers.

The third notable update to the product is the replacement of the fold-down micro- target. The introduction of a new, supremely more visible ‘pop-down’ target instead, was based on feedback from players noting they would sometimes “lose  the aiming point” from their standing position and eye angle when the micro-target was in the ‘open’ position. The decision to add a ever-present, more vibrant target to the ramp was deemed an essential upgrade.

Other updates to the product include: a taller ramp to allow for longer putts (a putt reaching the top of the ramp is an added 10’ on the putt. e.g. a putt is hit from 6’ away from the Trainer to the top of the ramp, the ball  would have actually travelled 16’ on a flat  green); more defined underside spikes for better traction; heavier base (35g added) for increased stability; a revisited folding design, made to have a smoother mechanism and more securely locked ‘closed’ position.

The Premium model has taken it’s cue from the success of the newly renamed, ‘Classic’ model in retaining its hyperbolic ball-returning ramp shape, as well as it’s fiendishly precise size  of the micro-target.

Visit PuttOut Golf HERE

Michael Feland
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