Golf News - August 9th, 2013

Srixon Announces New Z-Star Golf Balls

HUNTINGTON BEACH, CA – August 8, 2013 – Srixon is pleased to announce the latest addition to its Z-STAR series golf balls favored by world tour professionals, as well as other competitive golfers. The new 2013 Z-STAR series is the most technically advanced tour performance golf ball Srixon has ever developed. The new Z-STAR and Z-STAR XV provide two distinct tour offerings that have been re-designed, re-calculated and re-formulated to produce the best balance of tour performance across all clubs in the bag.

In response to the rigorous demands of tour pros and competitive golfers around the world, the new Srixon Z-STAR series delivers greater advances in spin control and softness, while improving the flight characteristics that have won both balls high acclaim. The surface of the new Z-STAR ball series employs Srixon’s newly developed Spin Skin™, which enables players to hit short approach shots with plenty of backspin, while experiencing a softer feeling as the clubface grips the ball. Srixon’s new Spin Skin,which is two times softer than any previous Srixon coating, helps create a 20% increase in frictional force between the ball and clubface, which leads to greatly enhanced spin performance. Srixon’s Spin Skin enables tour professionals and top players to put just the right amount of backspin on their approach shots.

The Z-STAR ball features a brand new Energy Gradient Growth™ (EGG™) large-diameter core with newly developed additives for more contrast between outer hardness and inner softness, resulting in more lift, less spin and longer flight distances. The new Z-STAR XV features a new Neo EGG™ large-diameter, two-layer core with increased contrast between outer hardness and inner softness, which delivers more lift and less spin for a quicker launch and greater overall flight distances.

The Z-STAR series, with its newly developed 344 Speed Dimple™ design, helps reduce air resistance for improved flight performance, resulting in a strong, long-carrying trajectory that can conquer even strong headwinds to deliver greater flight distances. Srixon’s new 344 Speed Dimple design increased the ratio of dimples to surface area of the golf ball by more than 4%, making it possible to play more aggressive golf under all conditions.

“We’re extremely excited about the new Z-STAR series,” said Chris Beck, Brand Manager for Srixon. “We’ve had an astonishing run on tour this year with the new Z-STAR balls, which have already garnered more than 40 worldwide wins, three majors and even two rounds of 59.”

The Z-STAR and the Z-STAR XV will carry a MAP price of $44.99, and are both available in Pure White or Tour Yellow.

For more information on Srixon®, Cleveland® Golf or Never Compromise® products and staff players, please visitwww.srixon.com, www.clevelandgolf.com and www.nevercompromise.com.

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Matt Saternus

Editor In Chief at Plugged In Golf

Matt has worked in nearly every job in the golf industry from club fitting to instruction to writing and speaking.

He founded Plugged In Golf in 2013 with the goal of helping all golfers play better and enjoy the game more.

Matt lives in the northwest suburbs of Chicago with his wife and two daughters.