Golf News – January 15, 2021

MATTR – PUMA Golf’s Technical, Performance Fabric Designed to Perform When the Temperatures Rise and the Pressure Is On

CARLSBAD, CA – When the weather heats up, PUMA has golfers covered, delivering performance when and where it really matters. Today, PUMA Golf introduced its most hi-tech collection of polos created with MATTR, a performance fabric designed for maximum comfort no matter the climate or conditions. Each MATTR polo in the 2021 Spring Summer Collection features a technical hand-feel, eye-catching graphics, a supreme fit, and is designed to provide superior performance in even the hottest, most humid conditions. Beginning today, MATTR polos will be available in men’s, women’s and junior styles.

MATTR, which stands for Materials, Technology, Research, is a hi-tech, moisture-wicking, fast-drying fabric, with a breathable four-way stretch design and a lightweight feel, giving the golfer everything needed to perform at the highest levels without restricting mobility. MATTR polos are perfect for wear year-round with cool, classic golf style, but shine particularly in warmer weather thanks to its moisture-wicking properties and ability to keep sweat at bay.

“Our MATTR fabric is all about performance; this polo is what you reach for when you need to eliminate distractions, stay cool, calm and collected, and be ready to perform your best. MATTR delivers a ton of stretch for freedom of movement and enhanced breathability, keeping players cool on a hot day so they can focus on playing well and enjoying the game.” said Chris MacNeill, Senior Product Line Manager, PUMA Golf.

Visit PUMA MATTR HERE

Odyssey Golf Introduces New White Hot OG Putters

CARLSBAD, CA –Today Odyssey Golf, the industry leader in putter innovation, announced its new line of White Hot OG Putters. The original White Hot is an insert that Tour players demand, and now it’s back and better than ever in a premium high performance package for all golfers.

This two-part urethane insert formulation creates the feel, sound and performance that has set the standard in the industry for over 20 years. It’s an innovation that helped propel Odyssey to its position as the #1 Putter across major worldwide Tours.

These putters combine a rich silver PVD finish with fine milling on the surfaces. The premium offerings are designed to appeal to golfers who appreciate the look of a milled putter. White Hot OG models are available in a stepless steel shaft or our Tour proven, multi-material Stroke Lab shaft in a new candy apple red. Both of these shaft options are precisely fitted with a gray DFX Rubber Grip for a classic look and feel.

Callaway Golf SVP and Odyssey GM. “Based on its incredible feel and performance, Touring professionals around the world still make this insert their overwhelming first choice. And we wanted to make sure the rest of the product would be perceived the same way. We spent hours upon hours poring over every detail of each component to make sure discerning golfers around the world would recognize this family of putters as world class immediately. We couldn’t be more excited to introduce White Hot OG.”

White Hot OG Putters will be offered in the following head shapes: #1, #1WS, #5, Rossie, Rossie S, Seven, Seven S and 2-Ball.

Visit Odyssey Golf HERE

Volition America and Revo Sunglasses Join Forces to Unite Our Country and Honor Our Heroes

CHICAGO, IL – Volition America, in partnership with Revo, is excited to introduce the Revo Volition America sunglass collection, a unique collaboration designed to support the Volition America movement and those who have sacrificed for our country.   

The collection will feature an array of classic sunglass shapes and signature mirrored lenses equipped with Revo’s best-in-class, NASA-based polarized lens technology.  Expect considerable custom details and Revo’s impeccable lens clarity for a collection that seamlessly combines style and performance.  With every piece sold, Volition America will support the families of our military heroes by donating 20% of their proceeds to FOLDS OF HONOR, a nonprofit foundation that provides educational scholarships to the children and spouses of fallen and disabled service members.

“For me, it’s a win-win; we get to make great products with the Volition America brand and to support our military families and especially children of fallen soldiers,” says Cliff Robinson, Revo CEO. “As a brand, Revo also believes in philanthropy and helping children, so it’s a great honor to partner with Volition America and Folds of Honor Foundation to help raise money for our military families. It’s my personal goal to make sure this collaboration is a huge success since every sale means more money to help our military families.”

Volition America is a collaboration of premium brands with the desire to build unity in our country, empower freedom of choice, and enable patriotic expression of love for America that transcends culture, gender, race, age, and political belief. Empowering people to live a life that answers to positive individual choices is the driving force of the company and its partnerships.   

“There has never been a more crucial time for all of us to unite as Americans and make the choice to create a positive impact any way we can,” said John Sapiente, CEO, Volition America. “Volition America was founded to create unity and positive change while donating a portion of our revenue to the families of our American heroes. We are honored to have Revo join our patriotic endeavor.”

Look for Revo’s Volition America line of sunglasses to become available in a series of rolling launches throughout March, April, and May of this year.

Visit Volition America HERE

Michael Feland
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