Apparel Designed For Temperature Regulation and Helping Golfers Achieve Peak Performance in Any Weather
CARLSBAD, Calif. (September 9, 2015) – PUMA Golf, a leader in golf apparel innovation, design and style, introduced the new Autumn Winter ’15 Collection featuring PWRWarm, a new technology engineered to help golfers maintain an optimum body temperature though any weather by providing lightweight warmth, breathability and freedom of movement.
PWRWarm, an innovative ceramic print that retains an individual’s body heat, is designed to create a warmer microclimate without the bulk or weight of traditional cold weather fabrics. The strategically placed adaptive materials are engineered to help golfers maintain an optimum body temperature without losing momentum on the course.
“The science behind heating and cooling your body has brought our focus to thermoregulation and optimizing body temperature to give golfers the best performance,” said Kristin Hinze, Head of Apparel at PUMA Golf. “When cold, people develop goose bumps, loss of motor control and sensory perception, which can trigger involuntary shivers to generate heat. People’s natural reaction to the cold hinders their performance, but PWRWarm regulates body temperature, helping golfers perform better when the temperature drops.”
“I need apparel that will diffuse all external elements and keep me focused on my round,” said Rickie Fowler, PGA TOUR star and PUMA Golf athlete. “I started wearing PWRWarm at the Scottish Open – when the temperature dropped and the weather was cold and windy, PWRWarm kept me warm and confortable, allowing me to concentrate on my game, and ultimately take home the trophy.”
The rest of the Autumn Winter ’15 collection for men boasts a unique blend of function and style incorporating novelty textures, patterns and is designed for maximum breathability, comfort and optimum performance no matter what the conditions. Other key technologies within the collection include Cleansport NXT finish, a bio-based treatment that uses natural enzymes to reduce odor-causing organic materials, Dri-Release moisture management to keep golfers dry and comfortable, and UPF treatment to provide protection from the sun.
This year on TOUR PUMA Golf staffers have been rocking apparel from the Autumn Winter ’15 Collection including PWRWARM pieces. The PWRWarm collection features 12 garments including a variety of layering pieces, sweaters and jackets ranging between $70-$120 USD. The Autumn Winter ’15 collection is available now at www.cobragolf.com/pumagolf and in select retailers.
New Titleist DT Model Provides Truly Soft Feel on Every Shot, with Impressive Distance and Short-Game Playability
FAIRHAVEN, Mass. (Sept. 8, 2015) – Titleist, the #1 ball in golf, introduces the new DT TruSoft golf ball, precisely designed and manufactured to provide supremely soft feel on every shot with the exceptionally consistent performance and quality of Titleist.
For golfers who prefer a truly soft feel, the new Titleist DT TruSoft ($21.99 MAP) is the best performing golf ball in its class – a result of Titleist’s rigorous research and development and industry-leading manufacturing technologies. Made at Titleist Ball Plant 2 in New Bedford, Mass., DT TruSoft features a new core and cover formulation engineered by Titleist R&D to deliver incredibly soft compression feel with impressive distance and short game playability.
“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Director, Titleist Golf Ball Product Management. “Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.”
“DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line,” Mahoney said, “and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.”
DT TruSoft TECHNOLOGY AND PERFORMANCE: DT TruSoft is designed with a fast, very low compression core and soft pure ionomer cover – the softest core construction and ionomer cover blend Titleist has ever used. The new core and cover work together to provide a uniquely soft feel and sound on every shot, while delivering very low spin in the long game for consistently long distance and reliable short game spin for playability into and around the green. A 376 tetrahedral dimple design ensures an aerodynamically consistent flight.
“This is the softest, best performing DT model we’ve ever made,” said Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation. “We’ve balanced our core and cover combination to deliver a great feeling ball with performance on every type of shot. When it comes to making low compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green. There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short game spin relative to those products.”
“We’ve learned a lot from our experience over the years with very low compression core technology, which we’ve used in the centers of our dual core products,” Hogge said. “We know how to make the formulations and manufacture them consistently, so that every DT TruSoft feels and performs the same every time you tee it up. We know that golfers depend on that consistency, from ball to ball and dozen to dozen.”
PRICE AND AVAILABILITY: Titleist DT TruSoft golf balls will be available in U.S. golf shops beginning Oct. 1, 2015, with a MAP of $21.99 ($30 MSRP). DT TruSoft models are available in White and Optic Yellow models with play numbers 1-4.
DT TruSoft replaces DT SoLo in the Titleist golf ball family while continuing the heritage of the longest-running Titleist microbrand – affectionately referred to by golfers over the years as the “Red Box” Titleist.
TaylorMade Golf Company Unveils PSi Irons
Blending form and function, PSi delivers on the demands of the better player
CARLSBAD, CALIF. (September 9, 2015) – TaylorMade Golf, the industry leader in iron innovation, has taken a new approach to the better player iron category with the introduction of the PSi™ and PSi Tour irons. Players have long been subjected to choosing an iron with either premium sound and feel or distance. With PSi, TaylorMade has found the perfect blend of form and function; an iron that delivers a rare balance of elegant design and superior feel combined with increased ball speed and distance. In doing so, TaylorMade has brought innovation to the better player iron category in a way that benefits those discerning players who seek the most out of their irons.
In designing TaylorMade’s most advanced players irons to date, engineers integrated the company’s new, proprietary Dynamic Feel System (DFS). Comprised of a HYBRAR™ blend compression damper and a multi-material cavity badge, this system works to reduce vibration across the face without sacrificing ball speed. Combined with redesigned head geometries, tungsten weighting in the long irons (3-5), and forged short irons (8-SW), the result is a truly dynamic approach to feel management in an iron that delivers on its promise for superior sound and feel throughout the set.
New to the PSi iron is a revolutionary new Speed Pocket – now a cut-thru slot that feeds directly into the cavity undercut. The Speed Pocket with the cut-thru slot yields more effective slot performance resulting in faster ball speeds for shots struck lower on the face. PSi also utilizes Face Slot Technology, a feature that debuted last year with the RSi series of irons. Face slots, located on the heel and toe of the clubface, protect ball speed and generate more consistent distance on shots struck off-center.
Consistent distance on shots across the face was a key deliverable in ensuring this iron met the demands of better players. Finally, an ultra-thin face (sub-2mm) contributes in supplying this compact iron with amazing distance. The 360° undercut expands the unsupported face area and lowers the CG to generate the optimal combination of speed, spin and launch angle, giving better players the trajectory they want and the distance they need.
The PSi irons also utilize a progressive spec package, ensuring each iron throughout the set delivers optimal performance. Blade length, topline thickness and offset increase progressively from the wedges down through the long irons, delivering golfers a confidence-inspiring, aesthetically appealing look at address.
“In creating the PSi, we wanted to make sure we understood the true needs of the better player before deciding how best to approach its design,” said Tomo Bystedt, Director of Iron Product Creation. “The total performance package had to meet or exceed the player’s expectation on look and feel while giving them performance they had never seen before. The consistency, workability and distance are something we think will be a revelation to all better players.”
In addition to the PSi, TaylorMade also announced the PSi Tour iron, designed with input from and engineered for the best players in the world. Featuring forged 1025 Carbon steel and precision milled face slots and Speed Pocket, PSi Tour features a more compact head size and tour-inspired shaping and workability for the best of ball strikers. Additionally, PSi Tour has a thinner topline, less offset and narrower sole than the PSi and its progressive CG position allows for higher trajectory in the long irons while retaining optimum workability. The PSi Tour is expected to be TaylorMade’s #1 played iron model on the PGA TOUR in ’16.
Pricing and Availability
Available at retail on November 6, PSi ($1099 steel; $1299 graphite) will be offered in 3-iron through PW with AW and SW also available. Golfers will have a choice of KBS Tour C-Taper 105 steel shafts (R, S & X) or MRC Kuro Kage Iron graphite shafts (80/R, 90/S or 100/X) in addition to numerous additional custom shaft options.
PSi Tour ($1299) will be available at retail on December 20, and will be offered in 3-PW with Dynamic Gold S300 shafts in addition to a variety of custom shaft options.
For more information, visit TaylorMadeGolf.com.
New Balance Golf Adds 574LX To Fall Lineup
Classic full-grain leather spikeless golf shoe
Boston, Mass., September 9, 2015 – For fall 2015, New Balance Golf will add a new style to the popular 574 collection. The classic 574LX will debut in October at golf shops around the country. Built on the same New Balance last used in the popular 574 lifestyle and golf shoes, the 574LX is designed for golfers looking for a classic yet contemporary full-grain leather style with a spikeless outsole.
The 574LX features a waterproof full-grain leather upper with a pigskin collar lining and footbed cover. The outsole utilizes an NDurance® rubber outsole for maximum durability in high-wear areas, and a REVLite® 10mm drop* midsole for lightweight cushioning and premium responsiveness. The 574LX weighs just 12.5 ounces and is backed by a two-year waterproof warranty**. Golfers will enjoy the same style, comfort, and fit they are accustomed to from New Balance footwear, plus performance technologies designed to help enhance their golf game.
“The 574 golf shoe has been one of our top selling shoes,” said Bruce Schilling, General Manager of Golf and Tennis, New Balance. “The style has tremendous appeal to the younger golfer who already wears our popular classic suede 574, and as we continue to add new styles like the 574B and now the 574LX, we are providing additional options to appeal to even more players.”
• Men’s Styles: Brown
• Sizes: 8-12, 13, 14, 15
• Widths: D, 4E
• Shoe Last: New Balance 574
• Weight: 12.5 oz.
• Available: October 15, 2015
• Suggested Retail: $189.95
In Shoe Technology
• Upper: Premium waterproof full-grain leather upper
• Outsole: NDurance® is a rubber compound that is used for maximum durability in high wear areas.
• Midsole: REVlite® is an innovative foam compound providing the same responsiveness and durability of New Balance foams 30% heavier. REVlite® offers a lightweight ride without minimizing construction or sacrificing underfoot cushioning or stability.
The NBG574LX is part of the golf footwear collection designed and manufactured by New Balance licensee Klonelab, LLC and available in the United States in golf shops, golf specialty stores and online at newbalance.com.
Mizuno’s 1025 Boron JPX-EZ Forged Irons Dare Golfers To “Call Their Shots”
New JPX-EZ Forged irons offer Mizuno’s unmistakable forged feel with the distance and forgiveness of traditional game-improvement irons
Norcross, Ga. (September 10, 2015) – Mizuno, a world-class leader in iron technology and design, takes its reputation for the highest-quality forged irons to a new level with its 2016 JPX-EZ Forged line. Boron-infused Grain-Flow Forged 1025 steel, the new JPX-EZ Forged rival the distance and forgiveness characteristics of popular competitor’s game-improvement cast irons, earning the distinction as Mizuno’s longest and most-forgiving forged irons to date.
Introduced in last year’s JPX-850 Forged irons, 1025 Boron provides Mizuno’s JPX-EZ Forged a 30% increase in strength allowing engineering innovation, like never before, in a Mizuno forged iron. A thinner forged face construction increases ball speed, combined with the largest sweet area in a forged iron on the market, JPX-EZ Forged will deliver a level of performance and feel suitable for players of every skill level.
“The implementation of Boron into the Grain-Flow Forging process has been nothing short of a game changer,” said David Llewellyn, Manager of R&D, Golf & Team Sports, Mizuno USA. “Boron has allowed our R&D team to literally push the limits of mechanical engineering and create a construction that seemingly defies convention, yet results in a level of performance that’s literally off the charts.”
True to Mizuno blue aesthetics, the JPX-EZ Forged Irons provide golfers the respected Mizuno look with a powerhouse of design including, an ultra CNC pocket cavity combined with a Power Frame. In addition to the unrivaled ball speeds, distance and feel, Mizuno called upon its H.I.T (Harmonic Impact Technology), a vibration management technology, to deliver the iconic Mizuno sound and feel players crave at impact.
The JPX-EZ Forged irons are designed with a Triple Cut Sole and beveled leading edge allowing for greater versatility and ball workability from difficult lies. The irons are outfitted with a True Temper XP95 shaft that delivers smooth and easy loading for a balanced feel with enhanced distance and control.
4-GW (Right- and Left-Hand Models)
Steel Shaft: True Temper XP95
Graphite shaft: Orochi
Grip: Golf Pride MCC Blue / Black 60Round
Other Options available through Mizuno’s Custom Department*
Suggested Retail Price: $999.99 Steel / $1,099.99 Graphite
On-sale: September 18, 2015
*Starting in September 2015, there will be no upcharge on steel shaft or custom grips for all Mizuno irons.
Following the successful JPX-850 Forged Irons, Mizuno’s newest Boron-infused game-improvement iron – JPX-EZ Forged – will be available for sale and demo through Mizuno’s Performance Fitting System (PFS) cart. The irons will be on shelves at golf and sporting goods retailers on September 18, 2015. Learn more about the new JPX-EZ Forged line of irons featuring Boron at mizuno.com.