Edison Golf Announces Certified Wedgefitter Program
SAN ANTONIO, TX – Following an extremely successful product launch in April and soaring consumer sales, Edison Forged Wedges are now being made available to independent clubfitters and golf professionals who want to provide their golfers with the most accurate, forgiving and consistent wedges ever developed. The announcement was made by Edison Chairman and Director of Innovation, Terry Koehler.
At the core of the Edison Forged wedge design is a dramatically different weighting system that looks very different from traditional wedges. They also feature the scientifically proven “Koehler sole” and Edison’s durable chrome finish that extends the useful life of the grooves and face texture.
For more than 30 years, Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly used robotic testing on the top brands of ‘tour design’ wedges in his quest to improve golfer’s short game performance. Edison Forged wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into every ‘tour design’ wedge in the industry today.
“I’ve been testing wedges on Iron Byron for nearly 20 years,” explains Koehler. “And I keep seeing the same things over and over and over. The challenges that most golfers have in prime scoring range are actually ‘built-in’ to the traditional design of wedges. I have the data to prove it.”
History has proven that outside-the-box thinking has repeatedly led to category disruptions in golf because superior performance always wins the day. Golfers have benefited from breakthroughs in golf equipment design and performance such as the Ping® Anser®, TaylorMade® metalwoods, Big Bertha® driver, cavity back irons, graphite shafts, big mallet putters and more.
What puzzles Koehler the most is why the wedge category hasn’t developed this kind of innovation and complete product re-designs. His life’s work has followed the pursuit of that sea change; focusing on the way wedges are designed and the performance they deliver.
The new Edison Certified WedgeFitter program allows independent clubfitters and golf professionals to fit and sell Edison Forged wedges. Certified WedgeFitters will be able to purchase finished clubs or genuine Edison Forged heads to be built at the WedgeFitter’s facility. Interested clubfitters and golf professionals should contact Edison Golf’s WedgeFitter service desk at WedgeFitters@EdisonWedges.com for information or call 800-410-1934 and to set up their account.
Visit Edison Wedges HERE
Explore Branson Golf This Fall for Fine Courses, Best Value Playing Rates
BRANSON, MO – The Branson Ozarks is home to four of Missouri’s top-10 rated courses, including two ranked among the Top 100 public courses in the U.S. It’s also home to incredible value this time of year, when greens fees have dropped below peak season rates, yet the weather is invitingly player friendly.
Maple, oak, ash and hickory – not the wooden clubs, rather, the spectacular trees – once again displayed their stunning colors this time of year, complementing the vibrant Branson golf courses that are unveiling special seasonal rates.
The cost to play LedgeStone Country Club – the No. 9 ranked public course in Missouri – decreased more than 35% from peak-season weekend morning rates starting November 1. Players can tee it up on the beautiful Tom Clark designed layout – which features a diverse collection of superb golf holes – for $59 Sun.-Thurs. with cart through February, $69 Fri.-Sat. before 12 pm ($59 after noon).
Big Cedar Lodge’s five courses are offering greens fees that range from $9 to $45 less in November and December than they were until Oct. 31, depending on the playing venue chosen. The biggest value is at Ozarks National (Bill Coore-Ben Crenshaw design), which offers nearly 25% in savings to play the course named Golf Digest’s “Best New Public Course in America” upon opening in 2019.
The resort’s other four courses also enable players to enjoy “nature golf” at reduced rates. They are Payne’s Valley (Tiger Woods) – which includes a stunning island green 19th hole surrounded by towering limestone walls with waterfalls (designed by Big Cedar Founder Johnny Morris) – Top of the Rock (Jack Nicklaus), Mountain Top (Gary Player) and Buffalo Ridge (Tom Fazio-Johnny Morris). Ozarks National and Buffalo Ridge are rated number 1 and 2 in Missouri, respectively, and both rank among “America’s Top 100 Public Courses.”
Tee it up with lower fall playing rates at The Pointe. The 18-hole course reduced its greens fees through Nov. 30. Golf for $45.99 before 9:50 am, $55.99 until dusk. Further savings kick in Dec. 1 when the all-day rate for 18 holes becomes $49.
Greens fees lowered to $79 plus tax on Nov. 1 at Branson Hills Golf Club – the No. 3-rated course in Missouri – and will remain there through February. Further savings can be had by veterans ($69 plus tax) and junior golfers who are 17 years old or younger ($49 plus tax).
Visit Explore Branson HERE
Tour Edge Shatters Record for Total Number of Clubs in Play on PGA Tours, Despite Shortened 2020 Season
BATAVIA, IL – The 2020 PGA Tour Champions season concluded Monday at the Charles Schwab Finale with players using Tour Edge clubs earning two Top 5’s, three Top 10’ and five Top 25 finishes.
The final event included a Top 5 finish for a non-contracted player using an Exotics EXS 220 Driver and another Top 5 finish for a non-contracted player playing an EXS Ti-Utility Iron.
Forty-two different professionals chose to play 502 Tour Edge clubs in the 15 events played on the 2020 PGA Tour Champions this season, helping Tour Edge break their record for the total number of clubs put into play in a season on the PGA Tours.
“To get over 500 clubs in play in just 15 events is a huge breakthrough for us,” said Tour Edge Vice President of Marketing Jon Claffey. “We went from averaging a dozen or so clubs in play per event over the previous two seasons to averaging over 30 clubs in play per event this year. A lot of that had to due to our explosive growth in the driver category.”
A total of 74 Exotics drivers were put into play by 19 different players in the 2020 season. Of the 74 Exotics drivers in play this season, 41 were the EXS 220 Driver and 33 were the EXS Pro Driver.
Visit Tour Edge Golf HERE