Golf News – June 8, 2021

adidas CODECHAOS21 – Another Step Forward For More Sustainable Products in Golf

CARLSBAD, CA – Today, we’re introducing both apparel and footwear that features our recycled technical material: PRIMEBLUE. This special capsule is just part of our commitment to continue to innovate in the area of sustainability until we reach our goal to use only recycled polyester in all of our products by 2024. The products featured include polos, layering pieces and shorts, along with our new CODECHAOS21 footwear.

PRIMEBLUE is our high-performance recycled material that’s made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting our oceans. We took that plastic waste and turned it into a performance solution. Every day, the equivalent of 1440 dump trucks of plastic waste enter our oceans, so this is one small way we can keep some waste out of our oceans and use it for purpose.

Designed to disrupt and redefine what golf footwear can look and feel like, we’ve enhanced the upper to feature a sporty design aesthetic while being made with our PRIMEBLUE recycled yarns that contain more than 50 percent Parley Ocean Plastic. This textile upper goes beyond just recycled content. It’s also waterproof (one-year warranty) to provide solid protection if golfers ever find themselves facing the elements. As part of the upper made with recycled materials, we included overlapping microfiber panels on both the lateral and medial side of the shoe to give golfers more stability and protection when they play. It will be offered in multiple colorways, including a special scarlet and white colorway beginning today.

Golfers will still be grateful for the spikeless outsole featuring our TWISTGRIP technology where we used heat-map studies to determine the most optimal location for the lugs, providing all players with the best grip possible. Many other features that golfers are used to seeing from our original CODECHAOS line will be found with CODECHAOS21: full-length boost cushioning for added comfort and our torsion X stability bar for added stability throughout the swing. It’s yet another lightweight option within our footwear offering that all golfers will appreciate.

Visit adidas Golf HERE

U.S.W.O. Champion & Runner-up Both Used Nippon Shaft

CARLSBAD, CA – Nippon Shaft’s steel shaft products were in play through the bags of both the winner and runner-up at the riveting 2021 U.S. Women’s Open (USWO), which ended in sudden death Sunday (June 6) at Olympic Club in San Francisco.

The winner – who tied for the youngest-ever USWO champion at 19 years, 11 months and 17 days – used N.S.PRO MODUS³ prototype steel shafts in her irons and wedges to claim the title with a birdie 3 on the first hole of a sudden death playoff (No. 9). This followed a two-hole aggregate playoff in which both players made pars. Despite a rocky start to her final round – which included two early double bogeys – she ended up at 4-under par in regulation with rounds of 69-67-71-73—280. It was her first victory outside Japan and she immediately earned her coveted LPGA Tour membership. She earned top prize of $1 million.

The runner-up, a 22-year-old from Japan, used Nippon Shaft’s iconic N.S.PRO 950GH steel shafts in her irons and wedges en route to her 4-under regulation total and two pars in the aggregate portion of the playoff. She has been playing the LPGA since 2017 and has three victories. It was 239th victory for Nippon Shaft’s Modus series on global professional tours.

“Nippon Shaft is thrilled to congratulate both the winner and runner-up at this year’s exciting U.S. Women’s Open, the richest and most prestigious championship in women’s golf,” said Hiro Fukuda, sales and marketing for Nippon Shaft. “Both players entrusted Nippon Shaft to produce high-quality tools of success, a faith we take very seriously for them and hundreds of other top global tour players who rely on us for the best shafts in the game.”

More than 200 players on the PGA Tour, LPGA Tour, European Tour and Korn Ferry Tour use Nippon Shaft’s MODUS³ series steel shafts to help gain their desired distance, accuracy and trajectory.

Visit Nippon Shaft HERE

Golf Pride Grips Are Trusted by Overwhelming Majority of Players at 2021 NCAA Division 1 Men’s Golf Championship

PINEHURST, NC  – Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 NCAA Division 1 Men’s Golf Championship.

Not only did over 92% of the field at Grayhawk Golf Club in Scottsdale rely on Golf Pride on their full swing clubs but the closest competitor was selected by less than 6% of players. A significant percentage of competitors relied specifically on Golf Pride’s MCC, which is the #1 Grip Series Worldwide, preferred by both professionals and amateurs with over 250 Tour wins. The unique hybrid design of the MCC model features Brushed Cotton Cord Technology in the upper hand area for players that desire all-weather cord performance, and high-traction rubber in the lower hand area for the touch and feel normally associated with a velvet style grip. Offering the best of both worlds, it’s no surprise that MCC is the dominant grip in golf.

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA Tour with an average of 80% of pros choosing golf Pride swing grips in each event, without any paid endorsements.

Eaton’s Golf Pride Grips Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Visit Golf Pride HERE

Michael Feland
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