Golf News – July 7, 2015

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 FJ Introduces Bold New emPOWER™ Golf Shoes for Women

FootJoy, the #1 Shoe in Golf, introduces a progressive new golf shoe for women, called emPOWER™. Designed with bold athletic styling, emPOWER provides a comfortable, eye-catching, lightweight spikeless footwear option that performs.

EmPOWER’s distinctive look begins with a BreathEasy™ sports mesh upper. The color-splashed upper delivers premium breathability, keeping the foot cool throughout the day, while still providing 2-year waterproof
protection.

From a performance perspective, MaxGrip™ traction pods are integrated into the outsole and provide the additional traction to make confident swings throughout the round.

As with all women’s shoes in the FJ line, emPower was created specifically to deliver comfortable performance. Developed on the women’s Power Last, emPower offers a rounded, athletic toe character, generous fit across the forefoot with a slightly narrow heel. A new, soft underfoot foam provides
EveryStep™ comfort and a massaging footbed ensures comfort throughout the round.

“When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, ‘comfort and style,’ said Mike Foley, Director or Footwear Marketing. “The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”

Features and Benefits
   ·    BreathEasy sports mesh uppers for cool comfort throughout the round.
   ·    MaxGrip traction pods ensure a slip free round.
   ·    A soft foam outsole for EveryStep comfort
   ·    The massaging footbed provides an invigorating gentle massage throughout the day
   ·    2 year limited waterproof warranty

Available at once will be five laced styles plus one model featuring the Boa Closure System:

Lime Green + Light Blue
Orange + Yellow
Red + Pink
Black + Charcoal
Gray + Pink
Navy + Plum (Boa)

MSRP: Laced – $135.00 Boa – $155.00

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Live Ball Tracking Technology, FlightScope Tracer, Featured At U.S. Open

Instant ball and club data enhanced live broadcasting at premier golfing event

ORLANDO, Fla. – FlightScope, a world leader in the development and manufacturing of sports technology, announces [last week] the use of its cutting edge FlightScope Tracer at the 2015 U.S. Open. A new broadcast technology for real-time 3D ball tracking and display on live video, the FlightScope Tracer uses a combination of camera and radar technology to supply real time data of the club swing and entire ball flight.

“We are thrilled with the positive response from golfers, industry figures and at home watchers as we introduced the FlightScope Tracer technology for the first time at the U.S. Open,” said Henri Johnson, founder and CEO of FlightScope. “At FlightScope our goal is to always be at the forefront of the sports technology industry, and our newest tracking technology revolutionized how the game was watched at this year’s event.”

The FlightScope Tracer provides instant access to 27 different data parameters and is not dependent on capturing the ball on video. Unlike other 2D video tracing technologies – that may lose the view of the ball after 200 yards – FlightScope Tracer measures entire 3D trajectory in any weather or light conditions, even in direct sunlight or total darkness. FlightScope’s system provides an infinitely more realistic and accurate method for tracing a ball on a live video feed because it is not just tracing, its actually measuring and tracking too.

The tracking technology was located on stationary tees throughout the course as well as portable camera towers to cover numerous positions and also capture fairway shots.

“Our technology is able to give devoted at home viewers a deeper and instantaneous look into the ball and swing data from the world’s most skilled golfers as they move through the course,” stated Johnson.

The FlightScope Tracer was also be in use at the U.S. Senior Open.

In addition to golf, the FlightScope Tracer will soon be available for baseball, tennis, and cricket. To find out more about FlightScope Tracer, visit flightscope.com/products/tracer.

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 Callaway Golf Announces MD3 Milled Wedges

CARLSBAD, Calif., July 6, 2015 – Today Callaway Golf Company (NYSE:ELY) officially announced the new MD3 Milled Wedges, which leverage a 3 groove package and 3 unique grinds to give golfers the versatility and selection for every shot, every course condition and every swing.

The MD3 Milled line will be offered in an S-Grind, C-Grind, and a new W-Grind, and will have new Progressive Groove Optimization that optimizes spin for each loft.

This is the most complete wedge line that the Company has ever created, and legendary Callaway wedge maker Roger Cleveland used extensive feedback from Tour players on the design to help golfers get up and down from everywhere.

3 Grinds For Every Shot, Every Condition and Every Swing

We’ve developed 3 unique grinds to suit the shots you hit, the courses you play and the swings you make. It’s the versatility and selection you need to get up and down from anywhere.

W-Grind: A slightly wider sole. It’s perfect if you play in softer conditions or you come in with a steep angle to the ball. And it’s extremely playable out of all types of bunkers.

S-Grind: Our most versatile option. It’s great for a wide range of conditions (normal, soft or firm), shot types, and swings (moderate to sweeping attack angles).

C-Grind: Designed for firmer conditions and versatility around the green. The heel and toe relief allow for a number of shots, especially opening up the face and keeping the leading edge low.

Progressive Groove Optimization

The MD3 Milled line has Progressive Groove Optimization – A 3 groove package precision milled into the face of these wedges that optimizes spin as you go up in loft. It creates a smoother spin transition from your irons to wedges. The 30V grooves in the Pitching and Gap Wedges are built for shots that require a steep angle into the ball. The 20V grooves in the sand wedges are designed for full shots and bunker shots, and we put in wider 5V grooves in the lob wedges for better control for shots out of the rough and around the green.

Advanced Shaping and Design

Legendary Callaway wedge designer Roger Cleveland took Tour input and blended that with advanced CAD design. The result is a balanced wedge with a high toe profile and a semi-straight leading edge. The weight ports in the back of the wedge gave us the freedom to reposition the weight for better shot-making, especially out of deep rough.

A Wide Array Of Custom Options

Choose from a wide selection of shafts, grips and finishes.

The MD3 Milled Wedges will debut on Tour this week, and they will be available nationwide and on callawaygolf.com on September 4, 2015 for $129.99 each. 

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BST Nano Carbon Announces the Release of the Grandura Golf Shaft FINALLY, SOMETHING DIFFERENT and Made in the U.S.A.

July 6, 2015, San Diego, CA – BST Nano Carbon, the recognized leader in the advanced resins, polymers and carbon fiber industry, has launched the Grandura Golf division with the introduction of the Grandura Golf shaft brand that is proudly made in the U.S.A. FINALLY, SOMETHING DIFFERENT.
Grandura Golf shafts have a heritage unlike any other shafts in golf. The people at Grandura Golf have over 170 golf industry patents and more than 220 years of combined experience in the golf industry. These factors have contributed to the design of the finest composite golf shafts ever made.
In development for over a year, Grandura Golf shafts benefit from BST Nano Carbon’s unique understanding of carbon fiber and nano materials. “BST’s unique materials expertise enables shaft designs unlike any other,” said Tim Gillis, Business Development Manager, Grandura Golf. “What we came up with is a line of shafts that are better, more consistent and more playable than most of the shafts on the market today.”
Grandura Golf shafts are geared towards launch and spin and are offered in five design models. The series is color coded, Green is low launch low spin, Red is mid launch with three spin options and Blue is higher launch with mid spin.
“Being manufactured in San Diego, California in our 65,000 square foot facility gives Grandura a distinct advantage over other shafts,” added Gillis. “Having complete control over the design and manufacturing process allows us to manufacture shafts with tighter tolerances than our competition. This, combined with our golf experience, enables us to create shafts that are the apex of performance and feel.”
Learn more at GranduraGolf.com or follow us on Twitter at @GranduraGolf.
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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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