Callaway Golf Announces Great Big Bertha Driver And Fairway Woods
Company also reveals Big Bertha Alpha 816 lineup for better players
CARLSBAD, CALIF. – August 4, 2015 – Today Callaway Golf Company (NYSE: ELY) officially announced the new Great Big Bertha Driver and Fairway Woods. The Callaway Great Big Bertha Driver is a technological breakthrough, designed with an aerodynamic, multi-material clubhead, a next generation R*MOTO face for high ball speeds across the face, and an adjustable sliding weight for more dispersion control without sacrificing forgiveness. The Great Big Bertha Driver is built to get the most distance for all golfers, so they leave no yard behind.
Live now, the Callaway Great Big Bertha webpage features a suite of multi-material content related to the new products, including product videos, imagery and more: callawaygolf.com\leavenoyardbehind
The Great Big Bertha Driver ($449.99) and Great Big Bertha Fairway Wood ($249.99) will be available at retail on August 28, and golfers can pre-order them starting August 14 on CallawayGolf.com. Both new Great Big Bertha products feature excellent stock shaft offerings with a comprehensive list of aftermarket shafts at no upcharge.
The company also announced the Big Bertha Alpha 816 Double Black Diamond Driver and Big Bertha Alpha 816 Fairway Woods for better players looking to fine-tune their club performance.
The Big Bertha Alpha 816 Double Black Diamond Driver features a deeper face, next generation R*MOTO face technology for high ball speeds, and two distance chambers. Golfers can put Callaway’s gravity core in the left or right chamber for shot-shaping control, and then set the gravity core up or down to increase ball speeds based on their impact location.
The Alpha 816 Double Black Diamond Driver ($499.99) and Big Bertha Alpha 816 Fairway Woods ($299.99 each) will both be at retail and online on September 18, and they will be available for pre-order starting August 14 on Callawaygolf.com. Like the Great Big Bertha clubs, the Alpha 816 Woods feature excellent stock shaft offerings with a comprehensive offering of aftermarket shafts at no upcharge.
Chase54 To Introduce “Spectrum” At PGA Demo & Fashion Experience In Las Vegas
CHASE54, named for the pursuit of “the perfect score” in golf, has announced the launch of its new collection for Spring 2016 – SPECTRUM. The brand will present this dynamic collection at the PGA Demo & Fashion Experience August 17-19, 2015. The company’s inspiration from the runway and the fairway radiates layers of color and new fabrics never done in the golf market. The diversity of offerings presents a breadth that empowers people from the range to the office and beyond with seamless transition and modern style. Because CHASE54 has been creating fabrics in the lab at the very core phase, the company has the capacity to offer a wider range of color, impressive details, smooth style and exceptional quality.
“The SPECTRUM concept came to me early in the design process for an abundance of reasons,” says Lulu Faddis, Chief Designer and Creative Director. “When I noticed the color vibrancy in runway trends and tech fabrics continuing in fairway trends, I knew it was natural for us to push the limits in these areas with a layered approach,” she adds. “We hope to WOW buyers and consumers with the new expansive offering of savvy color crossovers and fabric diversity. Beyond creative fashion groupings, fresh lifestyle pieces and inventive details, there is a touch of class and excitement to complement a smart buy,” Faddis explains. “The collection showcases depth in its prints, textures and details. We therefore believe the reach of this collection will resonate with a wider group of members and consumers. With all the new layers to peel in the spectrum, at the core remains the brilliance of CHASE54’s strength of unprecedented excellence and experience,” Faddis adds. “We are proving that our foundation of 30 years of manufacturing experience can be complemented with exciting new layers, bringing something unique for everyone,” Faddis concludes.
Callaway’s DMD Products Receive Rave Reviews From Consumers, Distributors
GPSync watch, Eclipse, 300 laser rangefinder
MACEDON, N.Y. – Callaway Golf Company’s three new distance measuring devices continue to meet with rave reviews from consumers and distributors alike as the golf giant enters the third business quarter. The GPSync watch, the ECLIPSE GPS and the 300 Laser Rangefinder were launched at the 2015 PGA Merchandise Show in Orlando bringing Callaway back into the DMD arena.
Each one of Callaway’s three devices is equipped with a feature that sets it apart from the competition. The GPSync and ECLIPSE both display yardages to the front and back of hazards (doglegs, bunkers, water) giving the golfer enough information to layup or go for it. The 300 Laser Rangefinder has a built in PAT (Pin Acquisition Technology) mode, which allows golfers to accurately grab the flag from up to 300 yards away, ensuring accuracy even when trees and other objects are in the background.
Callaway’s sleek and stylish GPSync watch can be used both on and off the course. It is pre-loaded with more than 30,000 worldwide courses. The GPSync displays yardage to front, center and back of the green; displays yardages to the front and back of hazards (doglegs, bunkers, water), has shot distance and score keeping features, auto hole advance, 10-12 hour battery life in golf mode, 90+ days battery life in time mode, and the time and date automatically set with satellite fix. It syncs with any Bluetooth enabled device (Apple or Android) and is equipped with text/e-mail/missed call notifications, a pedometer and the ability to upload/save round scores to an app. The GPSync retails for $229.99.
“Our goal was to design a GPS watch with the look and feel of both a watch and a golf GPS device that could function well both on and off the course,” said David Witkoski, Vice President Marketing and Product Development for IZZO Golf, an official licensee for Callaway. “With the tremendous feedback we’ve received, both from buyers and consumers, we believe we’ve definitely accomplished that.”
Callaway’s ECLIPSE is a unique and versatile wearable GPS device with a clip that attaches to either end of the unit for belt or golf bag attachment. The ECLIPSE comes with more than 30,000 worldwide courses preloaded and displays yardage to the front, center & back of the green; displays yardage (front and back) to hazards (doglegs, bunkers, water); provides shot distance and score keeping features, auto hole advance, 10-12 hour battery life in golf mode, and the time and date automatically syncs with satellite fix. The ECLIPSE retails for $179.99.
“The versatile ECLIPSE’s clip can attach to either end of the GPS unit allowing you to have the correct orientation when viewing the ECLIPSE whether it’s attached to your belt or to your bag or just slip it into your pocket,” said Witkoski. “Anyway you use it, you can be sure it’s one of the most convenient, accurate golf GPS units on the market today.”
Callaway’s 300 Laser Rangefinder is sleek, compact and easy to handle measuring 4.25 inches by 1.75 inches by 1.5 inches. The Callaway 300 has a range of 1,000 yards, comes with Pin Acquisition Technology, is both water and fog proof, has 6x magnification, LCD Display, measures in yards or meters, accurate to within +/- 1 yard and comes with a carry case. It retails for $279.99.