TaylorMade Unveils New Line of Clubs For Fall Release
Taylormade Golf Adds to the Series of P•700 Irons With the All-New P•7MB, P•7MC and P•770 Irons
CARLSBAD, CA – TaylorMade Golf announces the all-new P•7MB, P•7MC and P•770 irons. With the latest additions to the acclaimed P Series, TaylorMade now offers a full lineup of meticulously crafted players irons that align craftsmanship, performance and unmatched aesthetics.
P•770 – Let The Sibling Rivalry Begin
Only carrying the name of the previous generation, the newly released P•770 iron represents a new level of aesthetics and performance within the TaylorMade lineup. Constructed from a forged hollow body with SpeedFoam™ injection and advanced tungsten weighting, this latest model is more akin to its powerhouse sibling the P•790.
Player-Inspired Shaping & Premium Aesthetics
In comparison to its sibling, the P•770 has a thinner topline, narrower sole and shorter blade length. The smaller construction helps inspire confidence at address, while also promoting enhanced workability and control. A high-buff polish and Tour satin finish deliver a unified look across this segment of the P Series. This intentional design aesthetic allows the company to better address the growing demand for combo sets. .
P•770 Packs A Punch
P•770 relies on a series of proven technologies to generate explosive power and distance. Firstly, the forged hollow body is constructed of 8620 soft carbon steel with a thin 4140 steel face to promote fast ball speeds. Also within the face is Progressive Inverted Cone Technology, which is now uniquely positioned in each P•770 iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the center of the face on mid irons and more towards the toe on long irons to deliver performance exactly where golfers need it the most.
SpeedFoam™ debuted in the original P•790 irons and continues to play a pivotal role in the performance of P•770. The ultra-light urethane foam injected inside the head is engineered to push the design limits of face speed while simultaneously improving feel.
However, because P•770 is a smaller head shape it naturally offers less forgiveness than P•790. To offset this, engineers boosted MOI by strategically positioning tungsten weights within each head. Present in the 3-7 irons and weighing up to 46 grams, the tungsten inserts are positioned towards the toe for precise CG placement and increased forgiveness.
P•7MC & P•7MB – Pure, Buttery, Organic Steel
Designed with insights from the game’s best ball strikers, both P•7MC and P•7MB have been meticulously crafted to the highest quality to create the best feeling iron possible. As a contemporary take on classic designs, each iron set is built to blend aesthetics, performance and a purist feel.
Compact Grain Forging
TaylorMade Golf Company continues its trend of going beyond the traditional to develop products that exceed expectation at every level of the game. With the new Compact Grain Forging™ process, the company relies on a 2,000-ton forging press to ensure that each P•7MC and P•7MB iron is formed with masterful precision and a tighter grain structure designed to provide the most solid, consistent feel possible.
The process uses up to 2-3 times the forging pressure commonly found in the golf industry. This additional force refines the microstructure, decreasing the grain size to improve the overall properties of the metal. The high pressure forging also produces a head that is near final in shape, requiring minimal hand polishing for a repeatable, precise geometry.
P•7MB – Performance For The Golf Purist
P•7MB is defined by its clean and elegant appearance. This beautifully crafted muscle back reflects a level of the game that we all aspire to.
The Tour-inspired shaping takes cues from Dustin Johnson’s Tour Prototype irons. They boast a thin topline, minimal offset (even less offset than the prior P•730 iron) and a narrow sole. Forged from 1025 carbon steel with a machine-milled face comprised of the most aggressive score lines in our arsenal, P•7MB represents the ultimate in shot making and control.
Faceted muscle back geometry delivers a seamless blend of traditional performance with a contemporary look and design. With a mirrored surface across the backbar that allows light to reflect in multiple dimensions, this modern-era classic looks timeless in both the playing position and in the bag. The geometrical positioning of the backbar also delivers precise CG placement and mass properties for optimal performance at the game’s highest level.
P•7MC – Completely New, Yet Completely Classic
Inspired by Tour, the design features of P•7MC meets the standards of the game’s most discerning players. Classic shaping and minimal offset deliver control and precision, while perimeter weighting offers just the right touch of forgiveness.
A forged pattern within the cavity back pays homage to a long history of TaylorMade iron designs including the RAC TP blades as well the original P•750 and P•770 models. A subtly placed “Metal-T” with a high-buff finish is formed during the forging process as a sophisticated nod to craftsmanship and aesthetics. Completed with a Tour satin finish and muscle cavity geometry, P•7MC will visually match either P•7MB or P•770 in a combo set.
TaylorMade Golf Company Announces SIM UDI and SIM DHY, the Ultimate Driving Iron and the Supreme Driving Hybrid
TaylorMade Golf announces the all-new SIM UDI and SIM DHY™ utility irons. Building on the success of SIM Max Rescue™, which has achieved unprecedented PGA TOUR adoption, the latest additions to the SIM family provide golfers with new options for completing this critical part of the bag – the space between the longest playable iron and shortest fairway wood.
Shaped For Versatility
As with the entire lineup of SIM products, shape plays a pivotal role in the performance of both SIM UDI and SIM DHY. Two noticeably different shapes contribute to a variance in performance and ball flight between the utility irons.
SIM DHY offers a larger overall footprint with a thicker topline, wider sole and a shallower profile that delivers hybrid-like forgiveness. The larger head shape is designed to deliver confidence-inspiring visual cues while still maintaining a sleek and elegant aesthetic. SIM UDI has a more traditional players iron profile with a thinner topline and slimmer sole for enhanced workability and shot making characteristics. The face view reveals classic score lines that reflect its long-iron heritage.
Drawing inspiration from the V Steel™ construction of SIM Max Rescue, both UDI and DHY feature a rounded camber from heel to toe that improves turf interaction, particularly on uneven lies. This a key component to the versatility of each club, making them playable off the tee, from the fairway, in the rough and even from the bunker.
Both models boast a hollow body construction with a forged C300 steel face, which is the same material the company uses in SIM Max fairway woods and Rescue. This ultra-strong steel helps produce incredible ball speeds while also delivering a forged feel to each product. Additional similarities include proven technologies such as SpeedFoam™ that allows engineers to push the limits of ball speed while maintaining impressive feel and the Thru-Slot Speed Pocket™ for improved performance on shots struck low on the face.
While the TaylorMade GAPR utility irons featured an adjustable Loft Sleeve™, feedback from expert club fitters revealed a preference for traditionally bonded hosels in the SIM UDI and DHY to better allow fitters to bend for precise loft and lie configurations (+/- 2°). Completing the package is an elegant chrome finish with black accents for a clean and premium look.
The Supreme Driving Hybrid
Designed for versatility and forgiveness, SIM DHY™ is truly a superior driving hybrid. Engineered with a hollow body construction that allows for a low and deep CG placement, SIM DHY delivers easy launch with a mid-high trajectory.
Enhancing the low CG characteristics is a newly developed SpeedFoam™ material that is 35% less dense than the standard urethane foam injection used in other TaylorMade products (P•790, P•770 and P•790 UDI). The lighter material allowed company engineers to position CG lower within the clubhead to promote a higher launch and trajectory while promoting a soft, solid feel. Adding to the low-CG properties is a port on the sole of the club where the SpeedFoam is injected. The port is filled with a heavy TPS screw that drives CG even lower.
With SIM Max Rescue™ proving to be one of the best hybrids we have ever made, SIM DHY gives golfers even more options to complete this critical part of the bag. It’s the ideal complement to fairway woods, while also providing an easy-to-hit alternative to long irons.
The Ultimate Driving Iron
Designed with insights from the game’s best players, SIM UDI is truly the Ultimate Driving Iron.With a confidence-inspiring shape at address, it’s a club built to control shot shape and trajectory. Unlike DHY, the TPS port is positioned on the rear of the club in SIM UDI. This raises the CG slightly to promote a lower launch and more penetrating ball flight – making it a powerful option for the player who demands control and versatility in the long game. Aggressive score lines along with the C300 face and SpeedFoam give this product the feel a completely forged iron while maintaining the performance of a hollow body construction.
TaylorMade Golf Company Announces the All-New Spider FCG Putter
Building upon a rich history that spans more than a decade, today TaylorMade Golf Company, announces the latest addition to the acclaimed family of Spider putters – the all-new Spider FCG (Forward Center of Gravity).
At the core of all Spider designs is a legacy of advanced materials and exceptional stability. While that remains true with Spider FCG, a new and innovative construction allows the company to deliver a putter that upholds the Spider tradition while simultaneously performing like a blade.
Looks Like A Mallet
Featuring an all-new True Path™ T-Sightline, Spider FCG resembles a more traditional mallet shape compared to other Spider designs. The optically engineered alignment feature allows the golfer to aim with the front edge and/or the vertical line, creating a perpendicular alignment aid. Rich aesthetics are brought to life through contrasting colors, sharp lines and copper accents.
In developing Spider FCG, we sought insights from many of the top players on Tour. We compiled that information to construct a clean and traditional mallet shape that performs in a non-traditional way. The result is an intelligently designed high-MOI mallet that’s built for golfers who have an arced putting stroke. Forward CG placement lets the toe release freely like a blade, while the mallet shape and perimeter weighting help maintain the signature Spider family forgiveness.
Feels Like A Blade
The challenge of engineering a mallet with blade-like performance starts with CG placement. In traditional mallet designs, much of the weight is in the perimeter and rear of the putter head – which helps to increase MOI and enhance distance control. With Spider FCG a massive 2/3 of the total head weight is located in the anterior, allowing the toe to rotate around that center of mass.
In order to front-load the head, an adjustable weight port was positioned on the sole of the putter directly behind the face. Heavy heel and toe tungsten weights account for more than 100g of weight, while a lightweight rear canopy rounds out the shape.
Further adding to the forward CG properties is the CU29 Pure Roll™ insert. Crafted from 100% pure copper, this 25g insert is the heaviest TaylorMade has ever constructed. However, like other Pure Roll designs, its 45° grooves are engineered to increase topspin and improve forward roll across varying surfaces – helping the ball start and stay on its intended line. In addition to the performance attributes, the metal insert delivers a firmer feel and adds to the blade-like performance of this unique putter.
Forgives Like A Spider
It wouldn’t be a Spider if it didn’t forgive. With Spider FCG, the mallet shape and perimeter weighting help maintain that signature forgiveness. In conjunction with the forward CG placement, this design encourages a free release of the toe (like a blade) and provides a powerful option for golfers with an arced stroke who still seek forgiveness and help with alignment.
Spider FCG is available in three different hosel types, each meant for a different style of putting stroke. The Short Slant hosel offers 46° of toe hang (squarely in range with most blade models) to fit golfers with a significant amount of face rotation. The L-Neck has 25° of toe hang for golfers with moderate face rotation and the Single Bend is the most face balanced of the three – better aligning with golfers who have minimal rotation in the putting stroke.
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Michael Feland
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