The new Odyssey Ai-One Giraffe Beam Putters
This second generation of long neck putters was a concept that originated from our team in Japan. The longer necks on these crank hosel putters make them face balanced with the look of a crank hosel. These are now available in the U.S. and they feature our Ai-ONE insert that delivers more consistent ball speed across the face.
Features & Benefits:
Giraffe Beam Hosel
This long hosel design allows us to create face balanced putters with a crank hosel for players that prefer that look.
Ai-One Insert
Designed using Artificial Intelligence, we’ve created contours on the Aluminum backer of the insert which we co-mold to a White Hot Urethane striking surface to promote consistent ball speed across the face with the classic White Hot feel that Tour players and amateurs love.
Ai Window
Our designers and engineers developed a Panlite window, which is a unique automotive grade polymer, that allows us to showcase unique topology of the back of our insert.
Beautiful Copper Finish
These putters all come in a beautiful copper PVD finish with a subtle giraffe pattern on the sole.
Model Descriptions:
#7: The Giraffe Beam #7 is an iconic shape and a modern classic with an angular design that makes it very easy to align. This version has a longer crank hosel making it face balanced and best suited for golfers with minimal face rotation and arc. This putter features our Ai-ONE insert with an aluminum backer and White Hot urethane striking surface and our new SL 90 Stroke Lab steel shaft.
Jailbird Mini: The Giraffe Beam Jailbird Mini is a classic Odyssey shape in a smaller size with our Versa alignment. This version has a longer crank hosel making it face balanced and best suited for golfers with minimal face rotation and arc. This putter features our Ai-ONE insert with an aluminum backer and White Hot urethane striking surface and our new SL 90 Stroke Lab steel shaft.
Jailbird Cruiser: The Giraffe Beam Jailbird Cruiser is a classic Odyssey shape with our Versa alignment. This version has a longer crank hosel making it face balanced and best suited for golfers with minimal face rotation and arc. This Cruiser has a 400 gram head and is built at 38″ with a 17″ grip intended to be choked up on. This configuration makes this face balanced putter extremely stable. This putter features our Ai-One insert with an aluminum backer and White Hot urethane striking surface and our new SL 140 Stroke Lab steel shaft.
#2: The Giraffe Beam #2 is a traditional heel and toe weighted blade design with angled bumpers and a more squared off look that makes it easy to align. This version has a longer crank hosel making it face balanced and best suited for golfers with minimal face rotation and arc. This putter features our Ai-ONE insert with an aluminum backer and White Hot urethane striking surface and our new SL 90 Stroke Lab steel shaft.
Double Wide: The Giraffe Beam Double Wide is a wider bodied blade for a more confidence inspiring look in a blade. This version has a longer crank hosel making it face balanced and best suited for golfers with minimal face rotation and arc. This putter features our Ai-ONE insert with an aluminum backer and White Hot urethane striking surface and our new SL 90 Stroke Lab steel shaft.
Visit Odyssey HERE
SuperStroke’s Groundbreaking REVL Line of Golf Club Grips Debuts
Element, Player, and Comfort Models with ‘Lamkin100’ stamp offer responsive feel and comfort.
Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce that the next generation of groundbreaking golf club grips that incorporate more than a century’s worth of design ingenuity and technical innovation, is now available.
With the new REVL family of golf club grips, SuperStroke has thoughtfully and strategically taken the very best attributes of the storied Lamkin product line (which SuperStroke purchased in May 2024) and merged them with SuperStroke’s incomparable feel, performance, durability, and purpose-driven grip designs. The result is the industry’s most versatile, ultra-premium, high-performance family of golf club grips.
Each REVL grip combines SuperStroke’s cutting-edge design with Lamkin’s legendary engineering, creating a line that blends legacy with innovation to redefine the standard for club grips in the industry.
“With the launch of our new SuperStroke REVL grips, we believe we’ve taken a big step forward in golf grip technology,” said SuperStroke CEO Dean Dingman. “By combining top design, feel, durability, and performance, we’ve created something we’re proud to bring to golfers. When we acquired Lamkin, a brand with decades of innovation, we saw the chance to raise the bar. REVL is that vision in action, and we’re eager for golfers to experience it.”
Introducing REVL
A revolutionary product line deserves a name that celebrates its uniqueness, innovative design, and craftsmanship, so REVL has been designed to signify a turning point in the way golfers select and use their golf grips. The new SuperStroke REVL grip line offers three distinct options — Element, Player, and Comfort — designed to meet the needs of every golfer. Whether the player prioritizes control, durability, or comfort, there is a REVL grip tailored for their game.
Every REVL grip has been constructed of SuperStroke’s unique Genesis+ material, an improved premium rubber compound that delivers a blend of durability, comfort, and performance. Grips made with Genesis+ maintain their tacky feel over time, providing a reliable grip in all weather conditions. The material resists wear, ensuring consistent performance and trusted control round after round.
The Ultra-Tac design scored into each SuperStroke REVL grip features an “X” pattern that is meticulously designed to increase surface contact, providing superior grip. The horizontal dashes within the “X” pattern deliver extra stability and control, for a secure, confident grip in any playing condition.
Designed with Low Temperature Flexibility, every UV- and Ozone-resistant REVL grip remains pliable and soft even in cold weather.
The Lamkin 100 Badge
As an homage to the legacy elements from Lamkin that have gone into the design of the new SuperStroke REVL line, each REVL grip is stamped with the “Lamkin 100” logo, a badge that signifies the ultimate standard for club grips that draws on a century of manufacturing excellence and craftsmanship.
MEET THE REVL LINEUP
REVL Element
The REVL Element by SuperStroke is a first-of-its-kind hybrid grip engineered for golfers who demand control, comfort, and performance in all conditions. The REVL Element combines two advanced rubber compounds to deliver a unique feel and performance. The top hand of the grip features ACE (Advanced Cohesive Elastomer) Material – a proprietary synthetic rubber compound engineered to provide exceptional tackiness, comfort, and vibration dampening – blended with cord, offering a tacky, textured surface that ensures a firm, confident grip even in wet conditions.
The ACE Material allows the cord to maintain a tacky feel, delivering superior control and all-weather performance. For the bottom hand, REVL’s high-performance Genesis+ Material provides exceptional feel and responsiveness, offering a softer, more comfortable grip without sacrificing precision. With the REVL Element grip, golfers experience the ultimate combination of control, traction, and feel.
REVL PLAYER
The ideal grip for golfers seeking consistency and long-lasting performance, the full-rubber, all-weather REVL Player, is constructed with Genesis+ material for incomparable durability. Maintaining its superior feel and maximum playability with moderate surface texture and feedback, the Player features the X-shaped, textured Ultra-Tac Pattern for incredibly consistent grip pressure and control. The soon-to-be-classic grip helps golfers repeat swings with confidence, regardless of conditions.
REVL COMFORT
The REVL Comfort grip is crafted for golfers seeking maximum comfort and reliable performance. Its innovative modern taper wrap design offers a larger lower hand profile, simulating four extra layers of tape to encourage even grip pressure. Blending Genesis+ material with a wrap design ensures exceptional durability while maintaining a soft touch, outstanding oil resistance, and enhanced tackiness. The Ultra-Tac pattern delivers excellent traction, promoting consistent hand placement and pressure for better accuracy shot after shot.
Tour Championed and Instructor Approved
Golf fans can look for PGA TOUR pros like Jordan Spieth, Patrick Cantlay, Justin Rose, and Sungjae Im to promote SuperStroke REVL grips starting this season, giving millions of viewers a firsthand look at the precision and control these grips provide. Top instructors and SuperStroke brand ambassadors Michael Breed, Cameron McCormick, and Phil Kenyon will also promote REVL grips and the SuperStroke brand and innovations.
Breed and McCormick star in a series of commercials promoting the benefits of SuperStroke’s REVL grips, along with popular golf content creators Georgia Ball, Josh Kelley, Ben Kruper, Mei Brennan, and the stars of Good Good Golf. The energetic ads drive home that golfers today all “have their own styles and swing their own swings,” but have one thing in common. They “are all about the details.” And now, with this groundbreaking product launch, The REVL is in the Details.
“REVL brings together the best of design and materials in golf grips,” said Dingman. “We’re proud to be the No. 1 putter grip and now we’re excited to get REVL club grips into golfers’ hands. Our team worked hard to create a clear, easy-to-navigate lineup, so golfers can quickly find the grip that fits them.”
The launch of REVL bolsters SuperStroke’s influence in the global golf grip market. SuperStroke’s renowned putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. REVL is SuperStroke’s effort to deliver the same reliability in the club grip market.
Visit SuperStroke HERE
INTRODUCING MATT FITZPATRIC’S CUSTOM US OPEN SKECHERS GO GOLF SHOE
Skechers is proud to unveil a special player edition of the Skechers GO GOLF Blade GF, designed exclusively for Matt Fitzpatrick to wear at this year’s U.S. Open at Oakmont Country Club in Plum, PA. This limited-edition golf shoe blends performance with storytelling, drawing inspiration from the tournament’s history and the legendary course itself.
The custom design features a bold red, white, blue, and silver color palette, honoring the official colors of the 2025 U.S. Open tournament. A standout detail is the sockliner graphic, which showcases a dime from 1927, the year Oakmont first hosted the championship. This element is a nod to Sam Snead’s famous quote about Oakmont’s notoriously slick greens: “I put a dime down to mark my ball, and the dime slid away.” Adding to the local tribute, the shoe’s outer heel includes a tonal graphic representing Oakmont’s iconic Church Pews bunker, one of the most recognizable features in major championship golf
Built on the award-winning Skechers GO GOLF Blade GF™ platform, this custom edition is engineered for comfort and performance. It’s designed with Skechers Hands Free Slip-ins® technology for easy wear, along with resilient ECOFLIGHT™ cushioning made with at least 10% recycled materials for lightweight, responsive comfort. The GRIPFLEX™ spikeless TPU outsole provides superior traction and stability through every swing, while the waterproof upper, high-performance Resamax® cushioning, and sleek, low-profile silhouette makes it a go-to choice for all-day comfort and competitive play.
Visit Skechers HERE
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