Callaway Golf Releases The Best ERC Soft and Supersoft Golf Balls
CARLSBAD, CA – ERC Soft is our longest golf ball with soft feel, and it’s built for increased control around the green. This complete performance ball suits a wide range of player types and swing speeds, especially low-to-mid handicap golfers, with a Hyper Elastic SoftFast Core that increases ball speed off the driver while enhancing feel. This softer, lower compression core is paired with a GRIP Urethane Coating System that provides even more greenside spin.
ERC Soft also features a significantly softer Hybrid Cover that creates high launch and low spin for long distance, along with great feel in a durable offering. Around the green, the ball provides outstanding control, so you can play aggressively on approach shots, and in your short game. Callaway’s High Speed Mantle works with this core and cover to further enhance ball speed and greenside control. And our popular, Tour-proven Triple Track alignment helps you choose the right line for better putting accuracy in the best ERC Soft ever.
Features & Benefits
- More Ball Speed and Soft Feel from our Hyper Elastic SoftFast Core
Optimized for faster driver ball speed, with a softer core for enhanced feel on greenside shots. - Hybrid Cover Provides Exceptional Feel, Control and Spin + Long Distance
The cover is significantly softer, which allows us to create a versatile, multi-material construction. We’ve combined maximized distance from high launch and low spin, with soft feel and durability. - GRIP Urethane Coating for increased Greenside Spin
This coating system features high-elongation paint for increased control on approach shots and short game shots. - High Speed Mantle for Enhanced Ball Speed and Control
Creates more efficient energy transfer between the layers for more ball speed and provides more wedge spin around the green. - Advanced Alignment From Triple Track Technology
We’ve prominently featured our popular Triple Track lines on ERC Soft to help you focus and find the right alignment for every putt.
Supersoft Golf Balls
Super long. Super Straight. Super soft.
Your favorite golf ball just got better. The new Supersoft is designed for increased ball speed with exceptional soft feel, control, and spin from tee-to-green. We’ve advanced the cover, core, and construction to make the best Supersoft you’ve ever played.
Features & Benefits
Increased Ball Speed with Soft Feel
The HyperElastic SoftFast™ Core is engineered for faster driver and iron speed, with soft greenside feel.
Exceptional Feel, Control and Spin with Long Distance
Supersoft’s Hybrid Cover combines maximized distance with soft feel and durability.
Greenside Spin and Control
New cover system for enhanced control on approach shots and short game shots.
Visit Callaway Golf HERE
Odyssey Ai-One and Ai-One Milled Putters
CARLSBAD, CA – Odyssey Ai-One putters feature our Ai-One insert which delivers more consistent ball speeds, even from off-center hits, leaving putts closer to the hole.
Ai-One Insert
Designed using Artificial Intelligence, we’ve created contours on the Aluminum backer of the insert which we co-mold to a White Hot Urethane striking surface to promote consistent ball speed across the face with the classic White Hot feel that Tour players and amateurs love.
Ai Window
Our designers and engineers developed a Panlite window, which is a unique automotive grade polymer, that allows us to showcase unique topology of the back of our insert.
SL 90 Shaft
A lightweight steel shaft with 20-30 grams (depending on the grip) of counterbalance weight in the butt end. This is an evolution of our Stroke Lab Weighting that will appeal to even more golfers.
New Beautiful Blasted Silver Finish Option
We have taken our most popular models of Ai-ONE and are making them available in a beautiful new silver finish that is classic and premium.
New Jailbird Options
We have taken our most popular shape and added an S neck option and switched things up with Versa 90 versions in DB and CH.
Interchangeable Front Weights
Available in 5, 10, 15 and 20 grams these removable weights allow you to dial in your head weight to your exact preference.
Odyssey Ai One Milled
These Odyssey Ai-One Milled putters feature a milled titanium insert which delivers more consistent ball speed speeds, even from off-center hits, leaving putts closer to the hole.
Ai-One Milled Insert
This milled titanium insert was designed using Artificial Intelligence to create the unique contours on the back surface to promote consistent ball speed across the face with the pure milled feel that many discerning golfers prefer.
Milled Stainless Steel heads
All the heads in this line are 100% milled for the beauty and precision that the most discerning golfers appreciate
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New Beautiful Blasted Silver Finish Option
We have taken our most popular models of Ai-ONE and are making them available in a beautiful new silver finish that is classic and premium.
SL 90 Shaft
A lightweight steel shaft with 20-30 grams (depending on the grip) of counterbalance weight in the butt end. This is an evolution of our Stroke Lab Weighting that will appeal to even more golfers.
Interchangeable Front Weights
Available in 5, 10, 15 and 20 grams these removable weights allow you to dial in your head weight to your exact preference.
Visit Odyssey Golf HERE
Ben Hogan Launches New Equipment Range at PGA Show, Booth #2301
New drivers, fairway woods, hybrids and 4 new sets of irons to be showcased
HENDERSON, NV – Ben Hogan Golf will be launching a series of exciting new clubs at the PGA Show which will be on show at Golf Brands Booth #2301.
On the booth will be two new drivers:
- PTx MAX which offers maximum forgiveness from a 460cc Titanium head that features a deep/ low sole weight to increase MOI for exceptional forgiveness
- PTx LST with Low/forward sole weight that reduces spin.
To complement the drivers a new range of woods will debut at the show and will include the PTx Max Fairway woods and the PTx Max Hybrid woods. Both are made from forged 455 Carpenter steel, with the fairways featuring a carbon fibre crown for optimal mass distribution and a deep low sole weight for added forgiveness.
Four new sets of irons will also be on show. Targeting the better golfer are the FT Worth MB and CB irons that both feature a forged multi-material construction with Ceramic Matrix technology which optimizes the COG foreach club. The combination of these materials gives the feel and workability that Ben Hogan is renowned for whilst enhancing forgiveness and in turn giving significantly tighter dispersion and control.
The stunning M50-01 offers a forged CNC players distance iron offering incredible feel with increased power and larger sweetspot.
Finally, the new Legend irons are engineered using AI enhanced technology. Featuring a forged face with a foam filled interior these irons offer maximum distance and forgiveness whilst maintaining the forged feel and looks of a Hogan.
All of the new ranges will be available globally both as finished clubs and component through leading retailers and premium club builders.
Come and visit Booth #2301 where the sales team will explain the range and technology.
Visit Ben Hogan Golf HERE
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