Golf News – July 18, 2017

Srixon Announces Newly Redesigned Q-Star Golf Ball For Better Balanced Performance

HUNTINGTON BEACH, Calif. – July 17, 2017 – SRIXON® announces launch of the newly redesigned Q-STAR® golf ball for golfers who demand balanced performance from a more durable, two-piece ball offering. The Srixon Q-STAR is available in Pure White™ and Tour Yellow™ and officially launches in North America on August 18, 2017.

Srixon is a tour-proven golf manufacturer with premium golf balls and club offerings popular with golfers around the world. The Q-STAR golf ball utilizes the same premium technologies found in Srixon’s higher-priced tour balls but offers them in a 2-piece construction that is more durable and affordable.

The new Q-STAR features a lower-compression Energetic Gradient GrowthTM Core, a new third generation Spin Skin™ coating, and a new, more efficient 338 Aerodynamic Speed Dimple™ Pattern. These three technologies combine to deliver balanced performance: longer, more accurate driving distance, better iron control, and improved greenside spin.

The key technologies inside the new Q-STAR include:
• Lower-Compression Energetic Gradient Growth Core. Q-STAR’s core technology uses variable stiffness to deliver better feel and exceptional distance on every shot.
• Third Generation Spin Skin Coating. This latest iteration of Srixon’s proven ball coating is more elastic with less bonding points so it produces more consistent spin from any lie – especially the rough.
• Aerodynamic 338 Speed Dimple Pattern. Along with more control in the wind, this dimple pattern reduces drag to maximize distance.

The Srixon Q-STAR golf ball officially launches in North America on August 18, 2017, at a MAP of $24.99 per dozen.

NIKE ATHLETES RELY ON AEROREACT TECHNOLOGY AT GOLF’S THIRD MAJOR

In this year’s third major championship, Nike athletes Rory McIlroy and Jason Day will both compete in polos featuring Aeroreact technology. First introduced in January, Aeroreact is uniquely engineered to adapt to changes in an athlete’s temperature for maximize comfort and breathability. Day will wear the Nike Aeroreact Stripe polo with a traditional collar, while McIlroy will don the Nike Aeroreact polo with a blade collar. Brooks Koepka, golf’s most recent major winner, will compete in the Nike Raglan polo.

All 21 Nike athletes will be able to layer up or down with multiple pieces that each feature adaptive material, highlighted in armory navy, laser orange and wolf grey, to combat the various weather conditions on the course. McIlroy and David Duval will be seeking their second victory at the Open Championship while the other 19 athletes will be competing for their first.

Arccos Launches Golf Technology Trade Up Program

Online platform allows players to swap out their old devices – including rangefinders, swing analyzers, GPS units, performance trackers and more

STAMFORD, Conn. – July 17, 2017 – Arccos today announced the launch of its Trade Up Program, which allows U.S. residents to exchange their used or out-of-date golf technology for credits toward the purchase of Arccos 360, Golf’s #1 Performance Tracking System.

Accessed via the Arccos website, the custom-built platform offers participants a seamless method for redeeming their old hardware, which will then be independently inspected and certified, after which a credit will be issued for purchases on the Arccos site.

“Almost every golfer has obsolete gadgets sitting around their house or out in their garage,” says Tom Williams, SVP of Sales and Marketing at Arccos. “If they’ve got a few of these, they can easily earn enough credits to cover the entire purchase price of our award-winning system.”

Recently named “Best Game Analyzer” in the 2017 Golf Digest Editor’s Choice Awards, the Arccos 360 connected golf system automatically records every shot a golfer takes. It then analyzes the data in real time, helping golfers of all skill levels shoot lower scores by making smarter, data-driven decisions on the course.

By leveraging these insights, golfers using the Arccos 360 system improved their handicap by an average of 2.77 strokes in 2016, a 36.4x greater rate of improvement than the average golfer with a USGA handicap.

In January 2017, Arccos announced a technology partnership with Microsoft, through which the companies are developing artificial intelligence technologies that use advanced analytics to help golfers play their best. The first product from this collaboration, Arccos Caddie, launched in May. It leverages the power of the Microsoft Azure cloud and the Arccos dataset, which includes more than 75 million shots, 368 million geo-tagged course mapping features on 40,000+ courses and highly accurate, real-time weather data. It shows a player their optimal path – and alternatives – on any hole in the world, and the likely outcome when pursuing each strategy. More information: arccoscaddie.com.

Devereux Launches Their Ocean Avenue Collection For Fall 2017

Scottsdale, AZ – Devereux announces their fall 2017 collection, ‘Ocean Avenue’ available on July 14th, 2017. Along with its traditional offerings, Devereux unveiled new product categories including two slub jersey hoodies and two slub jersey t-shirts. Devereux also added additional colorways to the signature Gravity performance pant and Cruiser Hybrid short lines.

‘Ocean Avenue’ is inspired by washed colors, soft performance fabrics and vibrant prints that captivate a time and place. Tranquil mornings, hot coffee, the energizing ocean breeze – the small things you’ve learned to savor. An upper-casual styling enriched with lightweight performance fibers and gentle textures leave no boundaries for what the day may bring.

Upgrade your loungewear with Devereux’s line of slub jersey hoodies and slub jersey t-shirts. The lightweight jersey fabrics are constructed from 100% Peruvian cotton offering a relaxed fit. The slub jersey hoodie has an adjustable drawstring, flat-lay hood and flatlock stitching for a clean finish while the slub t-shirt offers a raw edge and functional front-pocket.

Devereux’s signature Gravity pant is now available in two color variations, graphite and tidal. The performance pant is designed for style and performance with a relaxed yet tailored athletic fit. The Hybrid Stretch Woven fabric is lightweight, quick drying, and offers performance stretch. The zipper cuff allows for a larger leg opening at the ankle for additional comfort.

Lastly, the brand expanded their land-to-water Cruiser Hybrid short line to include three additional colorways, tropic camo, graphite and khaki. The shorts are constructed of wrinkle-free stretch fabric, offer four-way stretch and incorporate quick dry technology for the ultimate comfort, performance and functionality.

Tops range from $65 – $135 and bottoms range from $70 – $135. Devereux is sold through the brand’s website dvrxthreads.com as well as premier retailers, resorts and golf clubs nationwide.

Bryson DeChambeau Captures First PGA Tour Win At John Deere Classic, Earning A Spot At The Open Championship

Cobra Puma Golf pro DeChambeau captures first PGA Tour win with Cobra Golf’s King Forged One Length irons in the bag

CARLSBAD, CA (July 16, 2017) – Today COBRA PUMA GOLF athlete Bryson DeChambeau captured his first PGA TOUR win at the John Deere Classic! After shooting a 65 and a 66 the first two days at TPC Deere Run, DeChambeau shot a fourth round 65 where he finished -18 under for the tournament.

Since signing with COBRA PUMA GOLF last year, DeChambeau has become known for his scientific approach to the game, his unique style, and his use of ONE Length irons. He worked with COBRA Golf’s R&D team to launch its first sets of ONE-length irons, including the KING F7 ONE Length and the KING Forged ONE irons he currently has in the bag. With Tour proven performance, these irons are optimized for performance providing the soft feel, distance and precision demanded by the best golfers. The KING FORGED ONE LENGTHTM utilizes a 5-step forging process that ensures precise iron shaping, a more refined grain structure, along with unparalleled feel for better players. The set is comprised of constant length irons that have been re-engineered for 7-iron weighting and are designed with optimized geometries, to provide consistent trajectory and distance gapping from long irons to wedges.

Details of the COBRA Golf Clubs in DeChambeau’s bag:
• Driver: KING LTD PRO 8.5° | Project X T1100 75x | 45″
• FWY: KING LTD 3/4 Fwy; 14.5 degrees | Project X HZRDUS Black | 85x tipped 1″; 43″
• Irons: KING Driving Iron, 18° | Project X Black Hybrid 105x | 40.5″
• Irons: COBRA KING Forged ONE Length | 4-P | Nippon Modus 130x | 37.5″ for all
• Wedges: COBRA KING V Grind | 50°, 56°, 60° | Nippon Modus 130x | 37.5″ for all
DeChambeau’s PUMA Golf apparel, accessories and footwear are from the brands new 2017 Autumn/Winter collection. Key pieces from this week included:
• TITANTOUR IGNITE DISC Shoes: Constructed for extreme stability and performance and comfort with IGNITE foam for energy return cushioning.
• Volition America Pounce Polo in his signature red: Proceeds from this collection will support the families of our American military heroes.
• And his signature TOUR Driver Cap: Dapper and distinctive, the Driver Cap can be styled for any on or off-course occasion. Features include a moisture-wicking performance sweatband to protect sweat from affecting your game and a classic brim designed to shield your face from the sun.

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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