Golf News – January 6, 2017

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FJ Delivers Comfort That Never Quits with All-New ContourFIT Golf Shoes

– Inspired by Contour, the best selling golf shoe category of all time –

From FJ, the #1 Shoe in Golf, comes a radical upgrade to the iconic Contour Series line of golf shoes. Recognized as the best selling shoe franchise of all time, Contour was created with the singular focus on comfort, and that dedication continues with the latest innovation, ContourFIT.

Building on the successful heritage of the Contour Series franchise, FJ reimagined the entire category from a blank sheet of paper. From the last to the laces, ContourFIT was born from an obsession with comfort so the golfer could experience Comfort That Never Quits.

Loyal Contour customers will still experience the same consistent fit and reliability they expect from the Contour franchise, greatly enhanced by significant and noticeable upgrades from top to bottom that result in a lighter, more flexible and more comfortable shoe.

Starting from the ground, the new DynaFlex outsole – engineered with TPU- has been designed to flex naturally with the foot. Each flex groove is strategically placed to provide maximum flexibility and mobility.

Next is the FTF 3.0 midsole – our softest and lightest midsole compound – for underfoot comfort and cushioning while still ensuring the golfer has appropriate lateral support and stability.

Cradling the foot is a newly designed FitBed that is thick, soft and breathable to ensure all day comfort.

The top of the shoe features a new U-throat design to give the player a more generous fit and a new integrated Achilles heel pad that delivers support and comfort while also working with the connected comfort tongue to lock the foot into the shoe for a precise fit.

Finally, the entire package is wrapped in a contemporary take on a ‘contourian’ upper design utilizing soft, full grain waterproof leather in the vamp and performance synthetic material in the saddle and quarter that FJ warrants will be 100% waterproof in normal use for two years.

As with all FJ shoes, the customer should expect out-of-the-box comfort with ContourFIT. When properly fit, FJ shoes should never require a “break-in” period and should be enjoyed from the first wear to the last.

Pricing/Styles

ContourFIT laced – $135

white/brown, white/black, black/black, white/grey

ContourFIT with Boa – $155

white/navy

For more information, visit: http://www.footjoy.com/contourfit.html

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LACOSTE SIGNS AMERICAN PROFESSIONAL GOLFER DANIEL BERGER

LACOSTE is pleased to announce that the brand has entered into a partnership with American professional golfer Daniel Berger. Beginning January 2017, Daniel Berger, 23 years old, will become one of the LACOSTE Ambassadors both on and off the golf course.

Daniel Berger turned professional in 2013 and is one of the PGA TOUR’s most exciting talents. After being named the 2014-2015 PGA TOUR Rookie of the Year, he has since further solidified his status as a rising star by joining the elite list of players to have won on TOUR. Berger’s rookie success carried into the 2015-16 PGA TOUR season, claiming his first title at the 2016 FedEx St. Jude Classic. Along with his victory in Memphis, Berger recorded five additional Top-10 finishes and qualified for his second consecutive TOUR Championship.

“I am honored to represent LACOSTE and be part of a truly iconic brand within sport,” said Berger. “LACOSTE’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The Company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the LACOSTE team and wear the Crocodile.”

“We are proud to welcome Daniel Berger to the LACOSTE team. He embodies perfectly the Crocodile brand’s values of relaxed elegance and joie de vivre.” said Thierry Guibert, LACOSTE Group CEO. “This partnership is a part of LACOSTE’s global Golf strategy within North America and therefore will contribute to extend and reinforce the presence of the brand in this region.”

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Iliac Golf Reveals Fresh New Designs for Spring 2017

With a stunning Italian Floral and new Signature Tartan designs, Iliac Golf’s Bert LaMar offers a fresh look for Spring ’17.   Designed for golfers to perform and look their best, the shirts feature easy care moisture wicking technology in a comfortable, athletic fit.  Visit www.IliacGolf.com to learn more.

 

 

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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