Golf News – January 11, 2017

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CALLAWAY GOLF INTRODUCES MACK DADDY FORGED WEDGES

Ultra-premium Wedges Designed by Roger Cleveland

CARLSBAD, Calif., January 10, 2017 — Callaway Golf introduced today an ultrapremium wedge called Mack Daddy Forged, created by the industry’s preeminent master of wedge design, Roger Cleveland.

The appealing new shape, forged of soft 1025c steel, delivers exceptionally satisfying feel and response on every shot. Less offset, a squarer toe and a straighter leading edge
create a clean, confidence-inducing appearance at address to promote crisp contact and command control.

High spin comes from the new Mack Daddy 16-groove configuration that incorporates an added groove at the bottom, close to the leading edge, to promote added stopping power, especially on pitches and chips.

The new •R• sole grind gives Mack Daddy Forged wedges the kind of versatility necessary to play a variety of shots from the types of grasses a Tour pro faces, from the sticky kikuyu of Torrey Pines to the thick rye- and bluegrass of Bethpage Black to the firm, tight turf of St. Andrews. The clearly defined crescent sole and mid bounce makes a broad range of greenside shots easy to play, from square-faced skippers to open-faced flops and everything in between.

Added control comes from progressive CG positioning, in which the CG gradually moves upward as the loft of each wedge increases. This promotes a lower and easier-to-control flight in the higher lofts without sacrificing spin, making it easier to attack the pin.

Mack Daddy Forged wedges are available in two finishes: Satin Chrome with a thin copper strike layer for enhanced feel, and Brushed Slate for a raw look that gradually
rusts over time.

“Roger’s unique talent for working with Tour pros and understanding the nuances of what they want in a wedge’s look, feel and performance is unparalleled,” said Dr. Alan
Hocknell, Callaway senior vice president of R&D. “That, and his extraordinary knowledge of all that’s necessary to bring a wedge from initial concept to finished club, is what makes the new Mack Daddy Forged wedges ultra-premium.”

Mack Daddy Forged wedges come equipped with True Temper’s Dynamic Gold Tour Issue shaft (the most popular wedge shaft on the PGA Tour) and a Lamkin UTx grip
custom-designed to promote outstanding traction and feedback to help execute delicate, feel-focused shots.

Mack Daddy Forged wedge availability begins January 20th at a new product introduction retail price of $149 per club.

oxford

Oxford Introduces New Men’s Sportswear Collection

Born from a legacy of quality, value and performance, Oxford is redefining what men’s sportswear is about for Fall 2017. Designed for the man who makes his own luck through hard work and well-calculated risks, this reimagined collection bridges the gap between performance and lifestyle apparel.

One of the biggest trends in sportswear today is the integration of technical fabrics. Thanks to its rich history in the golf and lifestyle spaces, Oxford men’s sportswear collection finds itself uniquely positioned to deliver contemporary apparel and footwear with cutting edge technologies to this evolving market.

For Fall 2017, Oxford offers a sophisticated, yet casual collection of cotton and performance sport shirts that possess a unique feel unlike any others on the market. These stylish wovens work as hard as the man wearing them, but transition from the boardroom to a casual night on the town with ease. Luxurious cotton shirts in button down and spread collar styles are available in a variety of checks and plaids. Oxford’s performance sport shirts are made from an exclusive blend of nylon and spandex, a soft proprietary fabric that is cool to the touch, quick drying, breathable and wrinkle resistant.

Oxford’s palette of rich and sophisticated colors are perfect for the season. The dusty blues, greens and neutral tones set a masculine attitude for the collection, while an infusion of brighter colors like boysenberry, coral and autumn blaze deliver lively pops of personality. This well-balanced cocktail of classic and contemporary hues creates an extremely wearable palette that well dressed gentlemen will be rushing to add to their wardrobes.

Inspired by the exceptional players in sport and in business who always bet on themselves, Oxford is for the man who takes the reins to make his own luck through hard work and dedication. This inspiring message is represented through the brand’s horseshoe logo and its tagline of “Make Today Lucky,” which is branded on the neck label of shirts within the collection.

super-soft

Callaway Announces New and Improved Supersoft Golf Ball

CARLSBAD, Calif., January 11, 2017 — Callaway Golf’s softest feeling golf ball, Supersoft, is a leader in the soft-and-long category because it combines phenomenally soft feel with long distance, accurate flight and excellent greenside control. Today Callaway introduced a new and improved Supersoft that does each of those things better.

The new Supersoft’s added distance comes from a new, soft core composition that spins less off the long clubs to promote more distance. Less spin also means less sidespin, which promotes straighter, more accurate flight. Softer feel and increased greenside spin and control come from a new, softer Trionomer cover formulation.

“Supersoft’s long-soft performance has made it one of the most popular products in our golf ball lineup,” said Dave Bartels, Callaway senior director of golf ball R&D. “The improvements we’ve made should continue to grow the popularity of what we believe is one of the best engineered two-piece balls on the market.”

The new and improved Supersoft is available at retail on January 13, 2017 in white, yellow and pink, and in a multi-color pack including white, yellow, orange and blue. The new product introduction retail price is $21.99 per dozen.

For more on these and other Callaway Golf balls, please visit www.CallawayGolf.com

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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