Does the European Tour Do It Better?
It doesn’t take much searching to find a lot of the fun things that European does with its players to try and increase its market presence. One of the things that I think they absolutely kill it with is their fun “challenge” videos. We’ve posted a couple of them here and here. The video below features Henrik Stenson, Rory McIlroy, and Justin Rose challenging each other on some of their famous shots from the Earth course at the Jumeirah Golf Estates. Just try to not be impressed with how effortless the putts seem to be…
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