50 Words or Less
Featuring a bold logo and creative color combinations, Atlas Premier has created a brand that stands out from the crowd. Fit and function are great for golf.
When I saw this interview during the U.S. Open, I was intrigued with the logo on the pro’s hat – and had a good chuckle over the “spectators better beware” commentary. With a little digging, I discovered Atlas Premier – a brand that’s striving to break away from the field of sameness. Many golf brands extend into lifestyle products with button downs and leather loafers, but Atlas Premier takes a different road by offering t-shirts and headwear. A new brand with a different approach – I needed to take a closer look.
The fabric of Atlas Premier polos isn’t your typical performance polyester. The microfiber weave is tight, feels like soft cotton, and has excellent stretch that maintains its original shape. Although billed as lightweight, I found the fabric a normal, sturdy weight and very effective at dispersing sweat for quick drying. Thanks to the fabric being interwoven with an antimicrobial treatment, the sweat stink was kept in check. All these features are what Atlas Premier wraps up into their term GolfPrfkt.
Another feature that I really like is the integrated mesh panel on the back collar. Hidden out of view, it provides a heat vent right where it’s needed. A scratchy tag can be a mental distraction, so Atlas Premier opted for a tagless heat transfer label at the neck.
It’s also worth noting that the Premium Tee shares all the performance features of the polos, making it great as a layer when temperatures drop or on its own for a gym workout. The Stagger Jacket is a lightweight windbreaker that’s perfect for a misty morning on the way to the gym.
Style & Fit
Usually a brand’s style is readily apparent and easy to define with a word or two, but Atlas Premier had me stumped. The polos are creative with combinations of colors, prominent use of stripes and finishing details that create a style that’s bold, but not flashy. Although each shirt is unique, there’s harmony in the collection. And I’ve never encountered a brand that puts so much emphasis on headwear and t-shirts. The logo is always front and center, giving me the feeling of being part of an exclusive team.
I went with my normal medium in the polos and found the fit to be very comfortable and cut for a regular guy. The sleeves cover the biceps and offer freedom for movement without being baggy. The body is generously long, making tucked in a lock. My only complaint is that the neck size seems too big. I’m not one to button up, but having enough room to slip a beer through seems excessive.
I always go up to a large in cotton t-shirts, and I couldn’t be happier with these from Atlas Premier. Beyond being soft, the cut is extremely comfortable. The 20% polyester content keep the shirts from getting stretched out. The creative use of the logo in the graphics exemplifies the brand. The Premium Tee keeps things simple style wise, making it perfect for lunch at the neighborhood bistro that evolves into a heated corn hole match. As for hats, Atlas Premier has you covered with whatever style you prefer.
I’ve really enjoyed getting familiar with Atlas Premier. Beyond solid golf functionality, the polos feel nice against your skin and have a look that stands out without screaming ‘look at me’. I’ve become a big fan of the t-shirts and will be packing the Premium Tees on an upcoming active vacation. If you’re getting tired of all your golf shirts looking the same, Atlas Premier can let you push the boundaries a little and “break from the pack”.